Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

What is an Online Assessment? An Online Assessment asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. It’s typically longer than a quiz and gives them customized feedback in the end. How does it work for B2B Content Marketers? There’s a world of opportunitiesRead more about [Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing[…]

Online Assessments: The Inbound Marketer’s New Best Friend?

Online Assessments: The Inbound Marketer’s New Best Friend?

  Gaining your customers undivided attention in today’s busy digital space can be difficult. There is an abundance of companies out there vying for your prospective customers’ attention. People are bombarded online with downloadable e-books every day – how many can one read? Podcasts and webinars – how many can you listen to or attend?Read more about Online Assessments: The Inbound Marketer’s New Best Friend?[…]

The Powerful Combination of Interactive Content and Marketing Automation

The Powerful Combination of Interactive Content and Marketing Automation

  The way we learn, decide and buy has changed dramatically in recent years. Research suggests that 74% of buyers conduct more than half of their research online before making an offline purchase (Forrester). In fact, 70% of a buyer’s journey is complete before a buyer reaches out to sales(Sirius Decisions). In other words, weRead more about The Powerful Combination of Interactive Content and Marketing Automation[…]

How to Boost Lead-Gen with Quizzes and Assessments

How to Boost Lead-Gen with Quizzes and Assessments

You’ve seen plenty of those silly quizzes in your social feed. “What Game of Thrones character are you?”, “How good is your grammar?” or even bizarre ones like “How weird are your avocado opinions?” – they’re all over the internet. And admit it, you’ve been tempted to take one at some point or the other.Read more about How to Boost Lead-Gen with Quizzes and Assessments[…]

How to automate super-targeted emails with Dot & MailChimp

How to automate super-targeted emails with Dot & MailChimp

Dot is very proud to announce that our Interactive Content Marketing Platform is now integrated with MailChimp – the world’s leading email marketing platform. So now, all the opt-ins and leads you generate with your quizzes, assessments, interactive videos or contests created using Dot can be fed automatically into your MailChimp account. In this blog post, weRead more about How to automate super-targeted emails with Dot & MailChimp[…]

[Interactive Chart] Serve your Audience a Balanced Content Diet

[Interactive Chart] Serve your Audience a Balanced Content Diet

Content Marketing is hard work – what works today, may not work tomorrow. If all of your content looks and feels the same, with time, it will start feeling flat and your audience will soon tire of it. That’s why it’s important to mix it up and serve up content that suits different needs and situations.Read more about [Interactive Chart] Serve your Audience a Balanced Content Diet[…]