Christmas season is a great time to re-connect with your customers and attract new ones. Here are 10 nifty tips to help you rocket-fuel your marketing with interactive content this December! If you want to check out more Christmas ideas we highly recommend the Christmas inspiration from Canva to help with your Christmas preparation!
1. Advent Calendar
The Advent Calendar is not only a great way to promote your company image and product, but also to engage with your customers. It helps to boost engagement on social media (you can share updates every day about what is hidden behind each door), it helps generate new leads and grow your email list, promotes your product and boost sales and easily captures key marketing insights.
The Advent Calendar is an online calendar with 24 doors, and behind each door, a prize awaits your clients. It can be a discount to your product, giveaways or a free seminar/use of your product. You can even include quizzes and other fun interactive experiences to gain more personalized information.
2. Product Recommender: What gifts to give your closest?
Who doesn’t struggle to find a gift for their mom, dad, sister, brother, or mother-in-law! There is always that one person you just can’t find a gift for. The product recommended is the virtue of a shopping assistant and could come in handy this Christmas.
The way it works is the customers is asked questions, such as: who are you buying a gift for. He picks one of the previously listed options and then another question appears. Let’s say you said ‘your mom’ the next question could be ‘Does she like to spend her time cooking, doing sports, or building things?’ with a couple of more follow-up questions, the client is led to some product suggestions that fit the answers.
3. Hourly Christmas Surprises
The hourly Christmas Suprise creates an urgency: it runs for a day and includes limited hourly offers that are unleashed when people click on a box. Each hourly offer can include 1-4 items on sale. This would be a great Christmas marketing device to run every Sunday in December, with new offers each week.
4. Christmas Challenges
You can easily create a quick 1-question quiz, including a question about the company and a chance to win a prize. If you have more time, you can create a quiz with more questions with a Christmas theme.
5. Personality Test: What Christmas Type are you?
Personality tests are really good to boost your social media engagement. People love to share their results. You could go for a classic one, asking ‘What Christmas Type are You?’ asking fun questions about how people behave or feel about Christmas. The personalities given in the end could be adored Christmas characters: The Grinch, Rudolph The Red Nosed Reindeer, and Jack Frost. Alternatively, you can create a Christmas themed personality test about something related to your branding or product.
6. Christmas Contests
Gather four pictures of your product, or go for a general approach and gather four pictures of different Christmas drinks or traditions. Finally, you ask a question: ‘Pick your favourite outfit and have a chance to win it!’ Or ‘Pick your favourite Christmas drink and have a chance to win a gift from us’. This is a very quick and simple way to implement interactive content and sparkle up your Christmas marketing.
7. Christmas Quiz: what kind of Christmas Shopper are you?
Are you the last-minute shopper, or the one who buys all their Christmas presents in June? Create a fun quiz about it to boost your social media engagement.
8. Virtual Shopping Tour
Imagine this, you record a video walking through your different departments; women’s, men’s, children’s, other. In each department, you showcase the five most popular Christmas gifts and shortly explain why they make a good gift and for who it is for. You prepare links to your webshop to purchase the products and have a description of the products ready.
Now you have everything to create a virtual Christmas shopping experience! In interactive videos, you can add decision or information touch-points. When clicked on, they provide additional information or take you to another page.
Your customer experience will look like this: The video starts rolling, starting outside of your store, moving inside and the first question pops up: who are you shopping for? Women, men, children? Let’s say the customer is a gift for a man and clicks on that option. The video jumps to the men’s department video clip right away, showcasing five products. If the customer likes one of the product, with only one click he can see more information in the video, or land directly to the webshop.
9. Interactive Christmas Catalogue
Brush up your usual Christmas e-catalogue with a multi-device friendly interactive one. Where you can track every action the client makes and see what products are the most clicked on.
10. Share Your Christmas Moment
Encourage your customer to share their favourite Christmas moment using your hashtag. This is a great way to improve engagement on social media. Then pick the four best pictures and let your clients vote for the best one, and have the chance to win a prize, if they opt-in and grow your email list!