A video can teach a client more about your product in 30-second than a well-crafted social media post. It stands out on social media and performs better than images or text posts. It all sounds good, but what can you do to differentiate your brand when everyone else knows this and are promoting videos too? How do you stand out in video marketing nowadays? That’s why you should think about Interactive Video!
There are luckily a couple of tricks, tips, and techniques you can do that do not require a lot of work on your behalf to help you stand out.
Videos are no longer only a one-way communication. Instead, they can be a two-way interaction between a company and a customer, providing personal information about the client.
Video methods have developed, and today you can create many different types of Interactive Video to engage your audience even further and on different platforms.
What is Interactive Video?
An interactive video is a digital video that allows the viewer to interact while watching. It includes clickable points, often named “hotspots” that act when clicked on. The “action” can be to jump to a different part of the video, open another file, or more view information. In other words, an interactive video changed the one-way monologue, characterizing the traditional video into a two-way dialogue. It enables the viewer to make their own story, answer questions, and share their opinions while watching.
Take a look at the Interactive Video below to really grasp how amazing Interactive Videos are.
4 Types of Interactive Video
1. Shoppable video
A shoppable video can also be referred to as a touchable video or a clickable video. With a shoppable video, you can turn your video into a sales engine and offer people to learn about your products before buying them. With them, you engage with your client in a whole new way.
You can turn almost any video into an interactive experience using the so-called “action points” or “hotspots” to showcase your products and relevant information such as prices, sizes, or types. In a Shoppable Video, you use the trigger points to add a link to your webshop where your client can buy the product showcased in the video. You can showcase as many products as you like in one video and add as many trigger points as you want. All you need is a Youtube or Vimeo link to your video, and you can get started. Take a look at Lyngby’s shoppable video here.
N.B. This interactive experience is not live by Lyngby anymore. Any information and price shown in the video might be inaccurate, or some products might not be sold anymore. We are merely showing the video as an example of a Shoppable Video.
You can create your own shoppable video on Dot.vu here.
2. Branching Video
Interactive storytelling is the main objective within a Branching Video. Here, the hotspots are used to ask the viewer questions. Based on their replies, the viewers are sent to another part of the video. Branching Videos combine different video clips together to make an interactive story for the viewer.
See how Callebaut managed this beautifully in their cooking video here. They recorded different scenarios and asked the viewer what kind of cake they fancied. After answering, the viewer watch how to bake a cake based on their decisions.
N.B. This interactive experience is not live by Callebaut anymore. Any information and price shown in the video might be inaccurate, or some products might not be sold anymore. We are merely showing the video as an example of a Branching Video.
3. Video Quiz Contest
A Video Quiz Contest can get more people to watch your video and pay closer attention to the message delivered. People tend to stay focused when there is a chance to win a prize. In a video quiz contest, you can offer a prize at the end, and while your clients watch, they will answer questions.
To create a Video Quiz Contest, you can use different platforms where you reuse old videos. All you need to do is to place a link to it from Vimeo or Youtube and start creating questions.
What do you get out of this? You gain people’s attention and an opportunity to inform your clients about the benefits of your products. Your product also becomes more memorable this way because people engage with your Interactive Experience instead of being passive viewers. Finally, you get more leads to growing your email marketing list. Want to find out more? Click here.
You create a Video Quiz Contest on our platform here.
Another example of a Video Quiz Contest is the ‘What Happens Next’ video. In this video, the viewer can tailor the storyline by answering questions about what happens next. For every question, a few options with possible scenarios are provided. This way, the viewer can test it’s deduction skills. It’s a fun experience and an engaging experience.
See how Benefit Cosmetics re-used one of their short videos into a ‘what happens next’ quiz here.
N.B. This interactive experience is not live by Benefit Cosmetics anymore. Any information and price shown in the video might be inaccurate, or some products might not be sold anymore. We are merely showing the video as an example of a Video Quiz Contest.
5. Gamified Video
Another neat thing about interactive videos is that you can repurpose your current content and transform it into engaging, interactive content. It is surprisingly easy to make a video into a game to engage with your audience. See how Lifetime Kidsroom created a video game here.
N.B. This interactive experience is not live by Lifetime Kidsroom anymore. Any information and price shown in the video might be inaccurate, or some products might not be sold anymore. We are merely showing the video as an example of a Gamified Video.
Enhance any Interactive Video with an interactive navigation menu
For longer or more complicated videos, you can add a menu bar to make it easier to navigate through. It is an option often used for tutorials to split the video into chapters. It improves the audience’s video experience and enables people to watch at their own speed. In the image below, you can see how Callebaut used a navigation menu to help viewers quickly jump back and forth in the video.
Benefits of creating an Interactive Video
Besides the little effort needed to create an interactive video that makes your brand stand out, there are many clear-cut benefits.
More engagement, longer viewing time
An interactive video has more engagement, longer viewing time on average and you can track, and understand your audience better than when with a standard video.
With an interactive video, you turn your a passive viewer into an engaged participant. The watcher can influence the content based on their preferences and choices.
Ability to personalize the video
This has numerous benefits for you. You can design your content to serve a specific segment and offer call-to-action based on the person’s preferences. It enables you to magnify your conversion rate and engagement.
You also gain insight into your viewer’s mind: their preferences are registered and used in future segmented marketing. Your email list will grow too when people opt-in with their email address.
Combining this, you obtain a new email list and personalized information about potential clients. With this, you can design a new email marketing campaign based on the new knowledge and catch those customers in your net.
In conclusion, a recent Wyzowl report stated that more than 20% of marketers said that Interactive video they would implement interactive videos in their marketing strategy in 2020.
That means 80% of marketers are missing out on a rare opportunity to stand out and improve engagement, secure longer attention span with clients and obtain information for segmented marketing. Let’s not forget the email sign-ups delivered on a silver platter.
So, when are you going to create your Interactive Video? Get started here!