Black Friday marketing is an indispensable part of every retailer’s seasonal marketing strategy. Consumers all over the world are looking forward to finding the best deals at the end of November. Therefore, companies are also eagerly preparing for a surge in online orders.
Many people want to finally purchase their dream products at a discount. Others consider the crazy deals on Black Friday a perfect opportunity to buy an early Christmas present. In addition, stumbling upon a limited sale creates a sense of urgency and FOMO. The simple idea that an item is scarce makes shoppers obsessed with buying.
Whatever the reason for buying more, the reality is that Black Friday is one of the busiest shopping days of the year. However, releasing crazy discounts is not enough anymore. Every business is doing that! In this blog post, we will show you a few interactive Black Friday marketing strategies that will help you beat the fierce competition and maximize sales.
Why is it important to use Interactive Experiences for your Black Friday marketing strategy?
While most people associate Black Friday with a crazy day at the shopping mall, numerous consumers have started to switch to online shopping rather than in-store shopping. Nearly 90 million Americans purchased an item online during Black Friday 2021. Therefore, you need to focus on creating fascinating online buyer’s journey content this year.
On Black Friday, consumers are looking for deals everywhere, and the competition is fierce. Creating a traditional marketing campaign is not enough anymore. Therefore, using Interactive Experiences to boost sales on Black Friday is becoming crucial. You must succeed in cutting the clutter and letting your audience know you are there, offering them fantastic deals on a silver platter. However, people are different in their tastes and requirements. If you want to improve user experience, you should avoid the one-fits-all approach. You can consider customization options instead. Interactive Content lets your visitors create and modify their journey. They engage with your content through different actions, such as clicking on images, answering questions, and playing games.
Interactive Experiences are not only a great way to incentivize purchases, but they are also very beneficial to distinguish yourself from your competitors. Most companies are investing a lot in their Black Friday Campaigns, and they are always trying to be more innovative than the others. Using Interactive Experiences is a great way to achieve that at a generally low cost.
An example is worth a thousand words! Explore a Black Friday online game below:
8 Interactive Experiences to enhance your Black Friday marketing
There are many different types of Interactive Experiences you can use to generate engagement both before and during Black Friday. Take a look at the following ideas and note the experiences that would be interesting for you! You can try to design or modify them yourself afterwards.
Related: 9 gamified Singles’ Day Marketing campaigns (with great examples)
1. Hourly Surprises Campaign
An Hourly Surprises campaign, also called “A deal an hour” campaign, is a landing page where you release special deals, offers, and/or discounts every hour. It is often used on Black Friday and Cyber Monday because it encourages consumers to engage with your website all day long to unlock surprises.
There are many reasons why Hourly Surprises campaigns are exceptional for Black Friday. For example, discounts and offers are only available for one hour, creating a sense of urgency. Therefore, Hourly Surprises is one of the best FOMO marketing examples for Black Friday. Potential buyers won’t have much time to browse around for a better solution or price, rethink their choice, and forget about your deals; they’ll have to decide in under an hour. If your deal is good enough, most buyers won’t risk missing it. They’ll buy it straight away!
Another great reason to use Hourly Surprises is that it encourages customers to engage with your brand all day. Indeed, consumers will be curious about every new hourly deal, and they will come back to see what you have to offer. This will play on the mere exposure effect. Finally, you can also gate your Hourly Surprises with a lead form. That way, you can grow your email list and send remarketing emails later.
Why does an Hourly Surprises Black Friday marketing campaign work? Because it triggers the Fear of Missing Out. Click To Tweet
2. Product Recommender
A unique Black Friday Product Recommender is an absolute must have for eCommerce companies. Why? Because lots of people are ready for a shopping spree. Using a Product Recommender to suggest products to your website visitors is beneficial for you and your customers. It accelerates the decision-making process. Therefore, it is one of the best Interactive Experiences to boost sales on Black Friday.
Imagine how many people have been waiting for the day of crazy discounts to finally buy something they need. For instance, various experts point out Black Friday as the perfect opportunity to buy a new laptop or tablet. If you are an electronics retailer, releasing discounts on electronic devices will get you to boost sales. However, a Product Recommender is an innovative way to push your deals while helping visitors make an informed decision.
Another brilliant use of a Product Recommender is a Gift Finder. As previously mentioned, many will take advantage of Black Friday to get early Christmas gifts. This Interactive Experience works the following way: you ask your visitors whom they would like to buy a gift for (ex. mom, dad, wife, husband, siblings, etc.). As the next step, try to figure out their budget. You can also take this opportunity and guide your potential customers further by helping them to decide the product categories they are interested in depending on what you are selling. Lastly, based on the answers, the Product Recommender would show different Black Friday deals based on their preferences.
A Black Friday Gift Finder is great because it combines two important things. It enhances the customer experience by helping visitors choose a gift for their loved ones. Plus, it highlights your discounted items.
Here is an example of a Birthday Gift Finder you can use to cater to early shoppers looking for great Black Friday deals. Click on the image to try!
Pro tip: Embed any of these Interactive Experiences as a popup. Select your triggers and target your audience at the right time. See the example below or read our blog post about 28 types of popups to get you inspired.
3. Black Friday Interactive Posts
If you want to attract loads of visitors to your website next November, you can use Black Friday interactive posts. With the increasing number of internet users, social media is a great place to connect with potential buyers. The goal of this type of campaign is to grow your presence on social media and increase your brand recognition.
You have multiple opportunities. For instance, you can create a Black Friday interactive post where you encourage users to comment and share your content in order to earn a discount. Then, you would select a winner among the ones who commented and/or shared. Furthermore, you can use your social media channels to spread the word about your website Interactive Experiences. As a result, more people will be aware of your Hourly Surprises or Product Recommender campaign.
All in all, you should leverage social media to spark interest in your brand by communication with your followers on a deeper level.
Why do Black Friday interactive posts work? They reach people exactly where they spend their time: on social media. Click To Tweet4. Marketing Games
Another great Interactive Experience to promote your sales on Black Friday is a branded marketing games. You can use gamification to entertain your customers and help them relieve their stress during the day. On top of that, you can reward the winners of the game with an additional discount. In other words, once your website visitors have browsed your site and seen your amazing deals, you can encourage them to decide by giving them an extra discount through a gamified experience. People love to get extra discounts that make them feel like it’s worth it to choose you over your competitors.
During the game, it is nice if you highlight your Black Friday deals so as a result of that you can really make sure that every visitor is aware of your promotions. You can also always gate the Marketing Game to grow your email list.
Pro tip: An increasing percent of revenue comes from smartphones in November. Make sure your Black Friday Marketing Game is mobile friendly.
Every company will release crazy deals in November. Be different, let your customers earn their discount codes by playing fun Marketing Games!
Why does Black Friday gamification work? Marketing Games are great for entertaining your audience and promoting products in a unique way. Click To TweetHere is an example of a gamified Black Friday experience. Encourage your visitors to return every hour to unlock new discounts and spin the wheel to earn additional rewards. Click on the image to play!
5. Interactive Video
Another effective way to boost sales during Black Friday is creating an Interactive Video. This enchanting Interactive Experience helps you level up your promotional videos.
Let’s explore an example created by Dot.vu. In this short video, you can disclose your deals of the day. In the end, you can add a small Marketing Game like a Wheel of Fortune to give participants more discounts or a small gift in exchange for viewing the entire video. Interactive Videos generate amazing results as they truly catch people’s attention. You can open the example below to fully understand the power of this Interactive Experience.
Related: What is an Interactive Video?
6. Contests
Another experience you might want to take into consideration is to create a fuzz before Black Friday with an online contest. You can achieve that by creating a contest with a tempting prize. Providing attractive rewards lets you insert a lead form with names and email addresses for entering the contest. You can then use this email list to send special deals and Black Friday offers to participants. That way, you’ll make sure they will come and visit your webshop once the day finally comes.
You can also do an online contest during Black Friday to encourage customers to make a purchase. How can you do this? By creating a special contest that only customers who have bought a discounted Black Friday item can participate in. Again, the prize must be quite significant and desirable for your target audience to create the wanted effect.
Why do contests deliver better results during Black Friday? Even if participants don’t win a prize, they will remember your brand name when they are ready to buy an item. Click To Tweet7. Interactive Flipbook
A great way to build anticipation for your Black Friday deals is to promote them through an Interactive Flipbook. Two weeks or a month before Black Friday, you can send an Interactive Flipbook to your email subscribers. In that flipbook, you can promote the discounted products in a very appealing and informative way. For example, you can highlight the 10 best deals you’ll have during Black Friday that people shouldn’t miss out on. That way, you really play on the FOMO effect.
You can add various interactive elements to your flipbook, such as informational hotspots, Marketing Games, contests, gated sections, etc. It’s basically an all-in-one tool that can be very powerful to incorporate into your Black Friday campaign.
Pro tip: Reuse these Black Friday tips for your Cyber Monday marketing ideas.
8. Branded Quiz
Finally, if your goal is to boost your sales while also improving your brand image, you could take Black Friday as an opportunity to educate your customers about your brand. A nice way to achieve that is to create a fun, time-limited Branded Quiz about your company. It is a great method to create pre-sale brand curiosity. As a result, consumers will have your name on their minds as soon as the Black Friday sale kicks off.
To incentivize participation while increasing brand loyalty, you can reward your “best customers” by giving gifts and/or extra discounts to participants with very good or perfect scores.
Related: What is an Interactive Quiz and how to create one?
Why is a Branded Quiz among the best Black Friday advertising ideas? This type of quiz created pre-sale brand curiosity that transitions to a more loyal customer base. Click To TweetBoost your Black Friday marketing with stunning Interactive Experiences!
Now that you know how to set your brand apart from competitors with Interactive Content, you can try to create your own experience. You can find premade Black Friday templates on our marketplace. Furthermore, you can take any experience and customize it to match the busiest shopping day of the year.
Using one of the examples in this blog post can take your Black Friday marketing to the next level. However, imagine the breath-taking results you can achieve by combining two or more Interactive Experiences! Whatever option you go for, one thing is guaranteed – you will significantly boost sales this November with Interactive Content!
This blog article was updated by Ivanina Topuzova on August 26th, 2022.
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