A complete guide to promote an event with interactive content

Promote an event with Interactive Content - Blog Post - Cover Picture

Do you know how to promote an event with Interactive Content? From finding an idea for an event to making it sold-out, lots of steps are necessary, and it is not easy. But, when done right, events can create a lasting impression amongst your guests, which is priceless. When you promote an event with Interactive Content, you can increase your chances of doing it right. 

When you promote an event with Interactive Content, you offer people to join you on the entire journey, from planning to executing the event. With Interactive Content, people are no longer just receiving information; now, they have a say and can interact with your brand. On top of that, you gain information and feedback from your clients, and of course, more leads.

Below, we included a guide on how you can use Interactive Content to promote your event before, during, and after. Take a look!

Promote an event with Interactive Content: Before, during, and after!

Before: Build Anticipation

interactive polls increase engagement
Interactive Poll

Anticipation is the feeling of waiting for something with eager. Let’s start simple; you can create anticipation for an event by creating a hashtag for it, sparking a conversation, and discussing the topics your event promotes on social media. 

Twitter is especially good for this purpose. Here, you can use interactive polls to ask questions to spark a debate and engage with your customer. ‘Who do you look forward to listening to speak?’, or ‘what topic would you like to learn more on?.’ Basically, you want to give people a say when planning the event. You can also reveal speakers in creative ways through different interactive experiences like countdowns and interactive videos.

Remember to promote milestones such as the release of early bird tickets and ask people to tag a friend they would like to take with them to spread the word further. You can use urgency to push the ticket sale further and motivate people to get their ticket now before it’s too late. You can do so by posting whenever early bird ticket sales or registration are about to end.

You can also create anticipation by sharing pictures from behind the scenes when setting up the event. Use every opportunity to invite people to join in on the conversation through interactive polls asking questions like ‘what do you think of this, should we go for the yellow or blue color for this?’. It’s a great way to boost conversation and engagement.

Promote an event with Interactive Content: Create anticipation

Before: play into FOMO

FOMO is the fear of missing out. Most people in the digital age have a serious case of it. Let’s talk about what that means to you. Posting pictures from last year’s glamorous event can sparkle up a desire to not to miss this one. It’s a way to reel in people who are not sure if they want to attend.

To further attract the ‘undecided ones’, you can offer people a new window of opportunity to get tickets. Give out VIP tickets or offer discount codes with an interactive quiz. Don’t forget to include a signup sheet, so you get their email addresses. It provides you with the information needed to market your event with a follow-up email further.

Pro tip: In the quiz, ask questions about people’s interests and preferences, and tailor the follow-up email based on their interests. There are many ways to do that; for example, you can showcase the speakers they are the most interested in. 

Promote an event with Interactive Content: Create MOFO

During: interact, interact!

Interacting with your guests makes them feel special. Using interactive polls and quizzes during and after talks is a great way to interact and gather information that will help you keep the conversation going afterward.

You can ask which talks people enjoyed the most or which one they learned the most from. You can use the results to keep the conversation going further after the event, showcasing the results: “The most loved speaker”.
For most events, you can utilize the gathering of many professionals by doing polls and asking questions about their working habits to help you and interest your guests. For a marketing event, you can ask how marketers split their day: brainstorming, researching, writing, drinking coffee, daydreaming, or staring at the wall. Don’t be afraid to use humor as well.

It goes without saying, have one of your staff sit on the like button, following your event’s hashtag and share, like, love, and repost. It makes people feel like they are special. During the event, you can also take exclusive interviews with guests and speakers, and take behind the scenes photos. Don’t hesitate to utilize Instagram Stories, Snapchat, TikTok, and Facebook live for this.

Promote an event with Interactive Content: Interactive during the event

After: share your results

Even though your event is over, the digital conversation is not. You can keep the conversation alive with diverse content and maintain the buzz through pictures, videos, and interactive content. 

You can start by taking the pulse of the event by using interactive polls to ask about people’s experiences. It provides you feedback about what could be improved. Both positive and negative feedback is valuable when planning your next event; there is always room for improvement. This also transfers into fantastic content and multiple social media updates. Ask people to participate in your polls, thank people for their useful feedback, announce some of the most useful feedback, and explain it will be taken into consideration for next year’s event. It shows you care about people’s experiences. 

This is also the time to post interactive graphs showcasing the results from the polls you took during the event and announce ‘the most loved speaker’. This reveals exclusive information that can be important or fun to your audience to view. Digital marketers can see how their time management compares to their peers, doctors can see what new medicine their peers like the most, and coders can see what programs their peers use the most. You had the chance to dig into the industry’s working habits in your event, and now it’s time to use the content you have gathered. 

Pro tip: Don’t forget to tag the speaker afterward when you announce ‘the most loved one.’ They might have many followers and are likely to share the good news with them.

Promote an event with Interactive Content: Interactive during the event

Promote an event with Interactive Content: the different types of events

Now that you are familiar with how to promote events before, during, and after. Let’s move on to how you can promote an event with Interactive Content.

Promoting Seminars

When promoting a seminar, a quiz contest can help you to learn more about your audience before they attend. It enables you to tailor your seminar and make sure you meet the expectations of those attending.

You start by setting up a quiz that tests how people stack up in their profession; it can be ‘what kind of a marketer are you?’ Curiosity motivates people to take the test and reveal to you their interest and areas of knowledge to be improved. At the end of the quiz you can offer them to come to your seminar to expand their knowledge in the area they need to improve. 

You tailor the results based on their replies. For someone who scores low on SEO, you can have text appearing in results that promotes your SEO talk at the seminar. The information you gain also gives you a good start for writing a personalized follow-up email.

Check out ‘the quiz What is your marketing superpower here?’

Promoting Conferences and Festivals

While promoting large conferences and festivals, it can be difficult for attendees to understand the complex schedule and find out which talks of concerts they would be the most interested in.

Asking people’s interests in an interactive quiz can help them find their way. Say you are planning a Festival, you create a quiz asking about the categories of music they like. List a couple of the artists and ask which one they would like the most. In the end, give them suggestions about which concerts they should attend based on their preferences.

For a conference, you can apply the same mechanics, ask what topics interest people the most, and what areas they want to improve, and in the end, show them a result page with events or a schedule tailored to their responses. See below how Internet week 2017 did this nicely and helped their guests pick the right seminars and talks.
This method is particularly useful for larger conferences or festivals with a wide selection of events or talks.

Promoting exclusive events

When promoting an event with Interactive Content, the interactive quiz can help you gain information about your guests, create exclusiveness, and inform people about your company, all at the same time.

You can offer people to participate in your quiz to get a chance to win a ticket, and in return, you grow your e-mail list and get sign-ups for your event.

See how Callebaut advertised its exclusive chocolate event here

Need to boost ticket sales?

If you want to boost ticket sales, you can give tickets for free with an interactive quiz. As mentioned above, when people sign up for the quiz, you get their email address and information about special interests, and if you tailor the questions right, what they want to improve.

This gives you a second chance to compose a personalized follow-up email promoting your ticket sale. Personalized marketing is becoming more important, especially when marketing for millennials.

You promote your event, boost ticket sales, and grow your email list all at once.

As you can see, there are many ways to promote an event with Interactive Content. Quizzes and assessments are definitely a must. People want to be part of the experience nowadays; it’s almost like you want participants to co-create the event with you. That’s how you’ll make sure they are satisfied.

We create a checklist to promote an event with Interactive Content. Check it out below:

Promote an event with content marketing - infographic

Are you planning an event and want to give interactive content a try? Book a free demo with us, and we will guide you through the best Interactive Experiences to make your event a big success!

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