The Powerful Combination of Interactive Content and Marketing Automation

The Powerful Combination of Interactive Content and Marketing Automation

  The way we learn, decide and buy has changed dramatically in recent years. Research suggests that 74% of buyers conduct more than half of their research online before making an offline purchase (Forrester). In fact, 70% of a buyer’s journey is complete before a buyer reaches out to sales(Sirius Decisions). In other words, weRead more about The Powerful Combination of Interactive Content and Marketing Automation[…]

[Interactive Chart] Serve your Audience a Balanced Content Diet

[Interactive Chart] Serve your Audience a Balanced Content Diet

Content Marketing is hard work – what works today, may not work tomorrow. If all of your content looks and feels the same, with time, it will start feeling flat and your audience will soon tire of it. That’s why it’s important to mix it up and serve up content that suits different needs and situations.Read more about [Interactive Chart] Serve your Audience a Balanced Content Diet[…]