[CHEATSHEET] How to Run a Successful Online Contest

[CHEATSHEET] How to Run a Successful Online Contest

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Personalization is all around us. From the suggested article we read on our morning commute, to the series we watch before going to bed. Almost every touch-point on the web is telling us what to read, watch or click on – based on our personal needs and interests. With the help new technologies and software, marketersRead more about Why Interactive Content Marketing will Usher in a New Breed of Email Personalization[…]

6 New Templates for Making Online Contests

6 New Templates for Making Online Contests

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate, thereby accelerating brand awareness, social engagement and email-list growth for companies. While a few innovate with truly unique campaigns, most marketers make do with run-of-the-mill contests that ask for contact detailsRead more about 6 New Templates for Making Online Contests[…]

The Powerful Combination of Interactive Content and Marketing Automation

The Powerful Combination of Interactive Content and Marketing Automation

  The way we learn, decide and buy has changed dramatically in recent years. Research suggests that 74% of buyers conduct more than half of their research online before making an offline purchase (Forrester). In fact, 70% of a buyer’s journey is complete before a buyer reaches out to sales(Sirius Decisions). In other words, weRead more about The Powerful Combination of Interactive Content and Marketing Automation[…]

How to Boost Lead-Gen with Quizzes and Assessments

How to Boost Lead-Gen with Quizzes and Assessments

You’ve seen plenty of those silly quizzes in your social feed. “What Game of Thrones character are you?”, “How good is your grammar?” or even bizarre ones like “How weird are your avocado opinions?” – they’re all over the internet. And admit it, you’ve been tempted to take one at some point or the other.Read more about How to Boost Lead-Gen with Quizzes and Assessments[…]

How to automate super-targeted emails with Dot & MailChimp

How to automate super-targeted emails with Dot & MailChimp

Dot is very proud to announce that our Interactive Content Marketing Platform is now integrated with MailChimp – the world’s leading email marketing platform. So now, all the opt-ins and leads you generate with your quizzes, assessments, interactive videos or contests created using Dot can be fed automatically into your MailChimp account. In this blog post, weRead more about How to automate super-targeted emails with Dot & MailChimp[…]

[Interactive Chart] Serve your Audience a Balanced Content Diet

[Interactive Chart] Serve your Audience a Balanced Content Diet

Content Marketing is hard work – what works today, may not work tomorrow. If all of your content looks and feels the same, with time, it will start feeling flat and your audience will soon tire of it. That’s why it’s important to mix it up and serve up content that suits different needs and situations.Read more about [Interactive Chart] Serve your Audience a Balanced Content Diet[…]