Insights, inspiration, advice, tips and tricks to make your content more engaging and interactive.
![[CHEATSHEET] How to Run a Successful Online Contest](https://blog.dot.vu/wp-content/uploads/2017/05/contest-cheatsheet-500x233.png)
Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]
Personalization is all around us. From the suggested article we read on our morning commute, to the series we watch before going to bed. Almost every touch-point on the web is telling us what to read, watch or click on – based on our personal needs and interests. With the help new technologies and software, marketersRead more about Why Interactive Content Marketing will Usher in a New Breed of Email Personalization[…]
![[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing](https://blog.dot.vu/wp-content/uploads/2017/09/quiz-ideas-for-b2b-marketing-500x233.png)
What is an Online Assessment? An Online Assessment asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. It’s typically longer than a quiz and gives them customized feedback in the end. How does it work for B2B Content Marketers? There’s a world of opportunitiesRead more about [Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing[…]
Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate, thereby accelerating brand awareness, social engagement and email-list growth for companies. While a few innovate with truly unique campaigns, most marketers make do with run-of-the-mill contests that ask for contact detailsRead more about 6 New Templates for Making Online Contests[…]
![[Infographic] 7 Types of Quizzes for your Marketing](https://blog.dot.vu/wp-content/uploads/2017/05/quiz-infographic-updated-500x233.png)
Have you ever considered using Online Quizzes in your marketing? If not, I encourage you to consider the options below. Scroll down to the bottom of this blog post to check out live examples for each of the 7 types listed below. 7 live examples + templates for each type of quiz: The ClassicRead more about [Infographic] 7 Types of Quizzes for your Marketing[…]
The way we learn, decide and buy has changed dramatically in recent years. Research suggests that 74% of buyers conduct more than half of their research online before making an offline purchase (Forrester). In fact, 70% of a buyer’s journey is complete before a buyer reaches out to sales(Sirius Decisions). In other words, weRead more about The Powerful Combination of Interactive Content and Marketing Automation[…]
You’ve seen plenty of those silly quizzes in your social feed. “What Game of Thrones character are you?”, “How good is your grammar?” or even bizarre ones like “How weird are your avocado opinions?” – they’re all over the internet. And admit it, you’ve been tempted to take one at some point or the other.Read more about How to Boost Lead-Gen with Quizzes and Assessments[…]
Dot is very proud to announce that our Interactive Content Marketing Platform is now integrated with MailChimp – the world’s leading email marketing platform. So now, all the opt-ins and leads you generate with your quizzes, assessments, interactive videos or contests created using Dot can be fed automatically into your MailChimp account. In this blog post, weRead more about How to automate super-targeted emails with Dot & MailChimp[…]
We’ve been busy here at Dot, churning out new features and improvements to make our platform even better. Months of hard work have borne fruit and we’ve just released a bunch of goodies we hope you will love. Here’s what’s new: Loads more Templates for Quick Results Whether it’s short quizzes, complex assessments, engaging interactiveRead more about Announcing Dot’s Fresh New Features and Improvements[…]
Fresh off the press – 8 beautifully designed templates! Our design team has been in overdrive, churning out new Interactive Video, Assessment, Solution Builder and Quiz templates. If you have an account on Dot (we offer a free 30-day trial) you can use these templates to customize, brand and launch interactive content in a flash!Read more about New Interactive Content Templates this February[…]