Have you watch Black Mirror: Bandersnatch or the new Kimmy Schmidt special on Netflix? If not, you should! Netflix started producing interactive branching TV-Show and these are amazing examples of their new type of content. As usual, Netflix is not disapointing us. They always find ways to be trendsetters and to distinguish tehmselves from bigger players (a.k.aRead more about Branching Video: Create your Own Adventure[…]
Times have changed, and the advent calendar is now a part of the digital world, and the opportunities it brings for promoting your product should not be missed. Take a look at this blog post to find out more about it!
The way we communicate has changed. If the content isn’t clickable, to-the-point, sharp, and funny users will move on. Videos are no exception. Smart marketers know this and have adjusted their video content to shorter attention spans. By adding interactivity to videos, they come to life, become more memorable and keep people focused for longer.Read more about 4 Types of Interactive Video[…]
Interactive content allows the customer to engage with the content instead of passively observing. In other words, with interactive content, your customer enters the story and influences the results. Check out 12 types of interactive content you can start implementing today!
From finding an idea for an event to making it sold-out, lots of steps are necessary, and it is not easy. But, when done right, events can create a lasting impression amongst your guests, which is priceless. When you promote an event with Interactive Content, you can increase your chances of doing it right.
Whether it’s flowers, chocolate, lingerie, or simple greeting cards – stores are planning their Valentine gift offers. As the popularity of Valentine’s Day builds, the competition advances and marketing of your products becomes critical to stand out in the mass and ensure good sales this year. It’s important to concentrate your marketing efforts even if thisRead more about 4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content[…]
1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]
The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]
Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]
The GDPR is one of the most significant initiatives on data protection in Europe. It introduces changes and new rights for individuals, such as the right to be informed, the right of access, the right of erasure, the right to data portability, and more. The extensive 88-page regulation means companies need to review their currentRead more about How to stay GDPR compliant on Dot.vu?[…]