Branching Video: Create your Own Adventure

Branching Video: Create your Own Adventure

Have you watch Black Mirror: Bandersnatch or the new Kimmy Schmidt special on Netflix? If not, you should! Netflix started producing interactive branching TV-Show and these are amazing examples of their new type of content.  As usual, Netflix is not disapointing us. They always find ways to be trendsetters and to distinguish tehmselves from bigger players (a.k.aRead more about Branching Video: Create your Own Adventure[…]

4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content

4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content

Whether it’s flowers, chocolate, lingerie, or simple greeting cards – stores are planning their Valentine gift offers. As the popularity of Valentine’s Day builds, the competition advances and marketing of your products becomes critical to stand out in the mass and ensure good sales this year. It’s important to concentrate your marketing efforts even if thisRead more about 4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content[…]

How to launch an Advent Calendar campaign

How to launch an Advent Calendar campaign

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

22 ways to repurpose content into interactive experiences

22 ways to repurpose content into interactive experiences

The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]

How does GDPR affect cookies?

How does GDPR affect cookies?

Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]