Help your customers make smarter decisions with Interactive conversation

Help your customers make smarter decisions with Interactive conversation

Marketing has been around for a long time, but only recently have consumers been invited to join the party and participate in the marketing conversation. The Interactive conversation (not to be confused to chatbots) is a real-time, two-way exchange of information that helps your customers make decisions such as picking a health insurance plan, retirementRead more about Help your customers make smarter decisions with Interactive conversation[…]

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Personalization is all around us. From the suggested article we read on our morning commute, to the series we watch before going to bed. Almost every touch-point on the web is telling us what to read, watch or click on – based on our personal needs and interests. With the help new technologies and software, marketersRead more about Why Interactive Content Marketing will Usher in a New Breed of Email Personalization[…]

Create Interactive Lead Magnets That Deliver Qualified Leads

Create Interactive Lead Magnets That Deliver Qualified Leads

Have you ever spent weeks or even months crafting the perfect lead-gen content piece that generated almost no leads? You expected written thank you notes for all the hard work you put in and the red carpet laid out for you! But nothing happened. That’s because a big part of content marketing goes wasted. YourRead more about Create Interactive Lead Magnets That Deliver Qualified Leads[…]

8 Innovative Ways to Generate Leads using Interactive Content

8 Innovative Ways to Generate Leads using Interactive Content

One of the biggest challenges digital marketers face is converting visitors into leads. The traditional methods to attract new users into the lead generation funnel are eBooks and whitepapers. However, creating those takes a lot of time and effort, and the results are not what they used to be five years ago. People have becomeRead more about 8 Innovative Ways to Generate Leads using Interactive Content[…]

10 Interactive Ideas for Your Christmas Marketing

10 Interactive Ideas for Your Christmas Marketing

Christmas season is a great time to re-connect with your customers and attract new ones. Here are 10 nifty tips to help you rocket-fuel your marketing with interactive content this December! If you want to check out more Christmas ideas we highly recommend the Christmas inspiration from Canva to help with your Christmas preparation! 1. AdventRead more about 10 Interactive Ideas for Your Christmas Marketing[…]

Improve Your Social Media Strategy with Interactive Content

Improve Your Social Media Strategy with Interactive Content

  Interactive content can help you improve engagement, stand out from the crowd, and collect marketing information to tailor your future content in line with your audience interest. Boosting engagement with interactive content There are many different types of interactive content that purposely help boost likes, comments and shares on your social media channels. BelowRead more about Improve Your Social Media Strategy with Interactive Content[…]

Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

Online Assessments: The Inbound Marketer’s New Best Friend?

Online Assessments: The Inbound Marketer’s New Best Friend?

  Gaining your customers undivided attention in today’s busy digital space can be difficult. There is an abundance of companies out there vying for your prospective customers’ attention. People are bombarded online with downloadable e-books every day – how many can one read? Podcasts and webinars – how many can you listen to or attend?Read more about Online Assessments: The Inbound Marketer’s New Best Friend?[…]