Branching Video: Create your Own Adventure

Branching Video: Create your Own Adventure

What is a branching video? Branching video, a.k.a. “Choose your own adventure” video is a digital experience where the viewer can create his own narrative. The main objective of a branching video is to engage the viewer through interactive storytelling. In a branching video, decision points are used to ask the viewer questions and basedRead more about Branching Video: Create your Own Adventure[…]

Improve Your Social Media Strategy with Interactive Content

Improve Your Social Media Strategy with Interactive Content

  Interactive content can help you improve engagement, stand out from the crowd, and collect marketing information to tailor your future content in line with your audience interest. Boosting engagement with interactive content There are many different types of interactive content that purposely help boost likes, comments and shares on your social media channels. BelowRead more about Improve Your Social Media Strategy with Interactive Content[…]

Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 marketing trends   The biggest shopping day of the season is fast approaching. Black Friday has already overtaken Cyber Monday online sales and is now the biggest of European Holidays. Despite an overall holiday growth, no single holiday is growing as fast as Black Friday. From 2013 – 2016 the growth rateRead more about Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read][…]

Marketing Digest: tech giants upgrade advertising

Marketing Digest: tech giants upgrade advertising

Facebook ready to cash in on WhatsApp Facebook is finally cashing in on the $22 billions the company invested in WhatsApp three years ago. WhatsApp’s chief operating officer, Matt Idema,  informed in an interview that WhatsApp will charge companies for its ‘future features’. According to Idema, the future features include companies being able to messageRead more about Marketing Digest: tech giants upgrade advertising[…]