How to launch an Advent Calendar campaign

How to launch an Advent Calendar campaign

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 marketing trends   The biggest shopping day of the season is fast approaching. Black Friday has already overtaken Cyber Monday online sales and is now the biggest of European Holidays. Despite an overall holiday growth, no single holiday is growing as fast as Black Friday. From 2013 – 2016 the growth rateRead more about Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read][…]

Marketing Digest: tech giants upgrade advertising

Marketing Digest: tech giants upgrade advertising

Facebook ready to cash in on WhatsApp Facebook is finally cashing in on the $22 billions the company invested in WhatsApp three years ago. WhatsApp’s chief operating officer, Matt Idema,  informed in an interview that WhatsApp will charge companies for its ‘future features’. According to Idema, the future features include companies being able to messageRead more about Marketing Digest: tech giants upgrade advertising[…]