Insights, inspiration, advice, tips and tricks to make your content more engaging and interactive.
What is a branching video? Branching video, a.k.a. “Choose your own adventure” video is a digital experience where the viewer can create his own narrative. The main objective of a branching video is to engage the viewer through interactive storytelling. In a branching video, decision points are used to ask the viewer questions and basedRead more about Branching Video: Create your Own Adventure[…]
Interactive content can help you improve engagement, stand out from the crowd, and collect marketing information to tailor your future content in line with your audience interest. Boosting engagement with interactive content There are many different types of interactive content that purposely help boost likes, comments and shares on your social media channels. BelowRead more about Improve Your Social Media Strategy with Interactive Content[…]
An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]
Social Media and Landing Page Contests A social media contest doesn’t require much of an explanation. It is a contest, run on social media, offering people to win a prize. The prize is often, but not always, a product from the company hosting it. In return, people are asked to write a comment, likeRead more about Running contests: social media Vs. landing page[…]
You start your day procrastinating on Buzzfeed, taking their new quiz about what type you would be in a salad (yes, that actually exists). You eventually start working, researching and reading interactive graphs for your proposal to be presented later in the day. Finally, you see a flight offer popping up on your Facebook toRead more about 12 Different Types of Interactive Content[…]
A video can teach a client more about your product in 30-second than a well-crafted social media post. It stands out on social media and performs better than image or text posts. It all sounds good, but what can you do to differentiate your brand when everyone else knows this and are promoting videos too?Read more about 5 Ways Brands are Winning with Interactive Video[…]
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Black Friday 2017 marketing trends The biggest shopping day of the season is fast approaching. Black Friday has already overtaken Cyber Monday online sales and is now the biggest of European Holidays. Despite an overall holiday growth, no single holiday is growing as fast as Black Friday. From 2013 – 2016 the growth rateRead more about Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read][…]
Facebook ready to cash in on WhatsApp Facebook is finally cashing in on the $22 billions the company invested in WhatsApp three years ago. WhatsApp’s chief operating officer, Matt Idema, informed in an interview that WhatsApp will charge companies for its ‘future features’. According to Idema, the future features include companies being able to messageRead more about Marketing Digest: tech giants upgrade advertising[…]
Snapchat upgrades advertising to improve brand safety Last week Snapchat began offering marketers who advertise using the ’10-second- clip’ to control what type of content their ads appear after. Marketers can now choose to exclude their ads from appearing after certain types of content. It helps to avoid possible issues of controversy like occurred onRead more about Marketing Digest[…]
Welcome to our first weekly marketing digest where we collect the highlights of digital news every week! Facebook’s mission to bring the world closer together Last week Facebook hosted its first Facebook Community Summit in Chicago where Mark Zuckerberg introduced their new mission to “give people the power to build community and bring the worldRead more about Marketing Digest[…]