Are you having a hard time converting your website visitors into buyers? If so, you should definitely read this article about Guided Selling. Guided Selling is a relatively new type of interactive content that can help you increase the user experience of your website and boost your sales.
Lots of marketers have the wrong impression that interactive content is more successful in a B2C marketing strategy. But, that’s not true! Many types of interactive experiences can improve your B2B marketing strategy. In this article, I will present 7 of the most popular ones.