Insights, inspiration, advice, tips and tricks to make your content more engaging and interactive.
The customer journey is changing… With 67% of the buyer journey now done digitally, consumers are more in charge of their own buyer journey than ever before. In fact, it’s estimated that B2B are typically 57% of the way to a buying decision before reaching out to sales! And this pattern only seems to reinforceRead more about Case Study: How Pagely is automating sales with interactive video[…]
1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]
The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]
![[CHEATSHEET] How to Run a Successful Online Contest](https://blog.dot.vu/wp-content/uploads/2017/05/contest-cheatsheet-500x233.png)
Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]
Creating an idea for an event to making it sell-out is not easy. Done right, events have the potential to create a lasting impression amongst your guests. When using interactive content – before, during and after an event – you can connect with potential customers. When using IC you offer people to join you onRead more about A complete guide to promote an event with interactive content[…]
Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]
The GDPR is one of the most significant initiatives on data protection in Europe. It introduces changes and new rights for individuals, such as the right to be informed, the right of access, the right of erasure, the right to data portability, and more. The extensive 88-page regulation means companies need to review their currentRead more about How to stay GDPR compliant on Dot.vu?[…]
The General Data Protection Regulation takes effect on 25 May 2018, enforcing one of the most significant data privacy laws ever within Europe. Nonetheless, the regulation also impacts companies outside of Europe that gather data from European citizens, and with its strict conditions about consent, companies worldwide need to reconsider how they generate leads fromRead more about 5 Ways to refresh your email contact consent before GDPR takes effect![…]
With just five weeks to go until the General Data Protection Regulation comes into effect, there’s a lot that marketers need to consider. Everything from validating email contacts, to updating privacy notice and opt-in forms remains a part of the new EU law, aimed to protect data and privacy for all individuals within the EuropeanRead more about How will the GDPR impact marketers?[…]
The way we communicate has changed. If the content isn’t clickable, to-the-point, sharp, and funny users will move on. Videos are no exception. Smart marketers know this and have adjusted their video content to shorter attention spans. By adding interactivity to videos, they come to life, become more memorable and keep people focused for longer.Read more about 4 Types of Interactive Video[…]