Insights, inspiration, advice, tips and tricks to make your content more engaging and interactive.
Many companies have plenty of email contacts on their CRM systems but don’t know enough about them. Perhaps you are one of them. You got your contacts’ e-mail addresses and names through an opt-in form, but beyond that, they could as well be aliens without you knowing about it. In that case, it may beRead more about Enrich Your Leads With Dot[…]
There are many ways to generate leads with interactive content. The calculator is one of the most practical interactive tools that offer your customers useful feedback in return for their contact information. The great thing about the calculator is that once you’ve created it, the user takes over. The customers insert their information and automaticallyRead more about 9 Simple Steps to Create a Calculator[…]
Gamification is a way to stand out and use the emotional high of winning to sell your products or service. Using gamification in content marketing brings many opportunities for your customers to engage with your brand. And it creates opportunities for your company to promote your product or business. The primary objective of gamification inRead more about Harness the Power of Gamification[…]
Marketing has been around for a long time, but only recently have consumers been invited to join the party and participate in the marketing conversation. The Interactive conversation (not to be confused to chatbots) is a real-time, two-way exchange of information that helps your customers make decisions such as picking a health insurance plan, retirementRead more about Help your customers make smarter decisions with Interactive conversation[…]
Calculators are easy and cost-effective to create, and they empower your customers. In an era where most people conduct online research before they make a buying decision, a calculator puts you in front, and in a better position to assist your customers with their buying decision. The Calculator allows your customers to receive informationRead more about Empower Your Customers With ROI Interactive Calculator[…]
Whether it’s flowers, chocolate, lingerie, or simple greeting cards – stores are planning their Valentine gift offers. As the popularity of Valentine’s Day builds, the competition advances and marketing of your products becomes critical to stand out in the mass and ensure good sales this year. For the annual celebration of Saint Valentine’s Day, we recommendRead more about 4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content[…]
Personalization is all around us. From the suggested article we read on our morning commute, to the series we watch before going to bed. Almost every touch-point on the web is telling us what to read, watch or click on – based on our personal needs and interests. With the help new technologies and software, marketersRead more about Why Interactive Content Marketing will Usher in a New Breed of Email Personalization[…]
Have you ever spent weeks or even months crafting the perfect lead-gen content piece that generated almost no leads? You expected written thank you notes for all the hard work you put in and the red carpet laid out for you! But nothing happened. That’s because a big part of content marketing goes wasted. YourRead more about Create Interactive Lead Magnets That Deliver Qualified Leads[…]
You might think that quizzes are only for entertainment, but when paired with a clear lead-gen strategy, they can be highly effective tools to activate your target audience and generate loads of new leads. This blog post will give you all the inspiration, tips and behind-the-scenes insights you need to unleash the power of lead-magnetRead more about Hacking Lead-Generation With Lead Quizzes[…]
One of the biggest challenges digital marketers face is converting visitors into leads. The traditional methods to attract new users into the lead generation funnel are eBooks and whitepapers. However, creating those takes a lot of time and effort, and the results are not what they used to be five years ago. People have becomeRead more about 8 Innovative Ways to Generate Leads using Interactive Content[…]