Creating engaging Christmas interactive posts can help you build long-term relationships with your followers and customers. From a marketing perspective, this will strengthen brand loyalty.
But how exactly can you use social media to drive massive engagement on Christmas? With interactivity! Encouraging your followers to interact with your brand and their friends is a brilliant way to evoke positive emotions and build loyalty.
There are many creative ways to create interactive Christmas posts that boost engagement during the holiday season. You can find six ideas in this blog post.
What are Interactive Social Media Posts?
Interactive posts for social media are posts that focus on interaction and engagement. These posts encourage your followers to respond, click, and share your content. In other words, you open a two-way communication instead of posting overly promotional or static content.
Implementing interactivity in your social media strategy has many benefits, such as boosting engagement, enhancing brand recognition, and capturing zero & first-party data.
Christmas is the season that brings people together. Therefore, the focus of your Christmas social media campaign should be triggering interaction, socializing, and sharing.
How to write the perfect Christmas interactive post?
Here are a few tips for writing an impeccable interactive Christmas post for Facebook, LinkedIn, or Twitter:
- Focus on encouraging interaction. When you create your copy and graphics, think about different ways to trigger action among your audience. Some examples include asking questions, announcing giveaways, starting a conversation, or giving people a reason to share the post.
- Add Christmas spirit to your Christmas social media campaign. Share the joy of the holiday by incorporating traditional Christmas elements into your graphics, such as Santa Claus, Christmas trees, reindeer, stockings, ornaments, garlands, snow, nutcrackers, advent calendars, and Christmas food.
- Use the right hashtags. Increase your reach and help social media users find your fun Christmas interactive posts.
- Respond to comments. Engagement is your top priority. Therefore, you should write appropriate responses to your followers to show appreciation. As a result, you will boost engagement even more!
6 Christmas interactive posts to drive engagement
Here comes the most exciting part – some actual Christmas interactive posts examples.
1. Contests and giveaways
Christmas is a time of generosity and sharing! Not only do social media contests delight your customers, but they can also be of great benefit to your business. Depending on your terms and conditions, you can significantly grow your follower base. As a result, you will also build brand awareness.
The prize of your contest or giveaway can be any product. We recommend giving away items that would make a good Christmas present, such as cosmetics, toys, board games, home accessories, electronics, and gift bags.
Good old polls! Asking questions is a great way to engage with your followers. Moreover, you can create a poll directly on your social media accounts.
When it comes to interactive Christmas posts, there are so many questions you can ask to boost engagement. Here is a short list of ideas:
- What is your favorite Christmas tradition?
- Do you own an ugly Christmas sweater?
- When do you start decorating?
- When do you put up the Christmas tree?
- Do you have a favorite Christmas movie?
- What is your favorite Christmas song?
- What do you want to get for Christmas?
- Do you know any low-waste gift wrapping methods?
3. User-generated content
User-generated content is content posted by users on social media. Instead of you writing a post, your followers share photos and videos related to your brand.
Christmas is the perfect time to grow your community with user-generated content. You can ask your customers to share selfies or photos of their favorite products from your Christmas offerings.
User-generated content is a brilliant addition to your Christmas marketing campaign in general because it takes authenticity to the next level. What could be better than customers promoting your brand through their organic posts?
4. Tag-a-friend posts
A simple yet effective method to boost engagement during the Christmas holidays. Here is an example: “Tag the person you want to spend Christmas with. “
The more people comment on your post, the higher the reach.
5. Discount posts
You can also show your generosity with discount posts. For example, you can reward the first 30 people who comment on your post with a discount on specific products. As a result, you boost engagement and sales and the same time.
More than 60% of consumers in the US alone prefer to buy holiday gifts online. Therefore, promoting your products online can attract many customers. You can even help indecisive shoppers with a Product Recommender. This is an Interactive Experience you can use to suggest products and help your audience. After you create your recommendation tool, you can share it on social media to spread awareness.
6. Sharing your Interactive Content Experiences
Creating Interactive Content is the best way to engage online customers by far. The various types of Interactive Content include Marketing Games, Guided Selling, Interactive Videos, Interactive Flipbooks, and Quizzes.
Christmas is the perfect time to entertain your followers and turn them into buyers. However, the interaction does not necessarily have to happen on the social media platform itself. You can, instead, invite them to visit your website and perform certain actions there.
Let’s say you create a branded game with a Christmas theme. Naturally, you want to share it with your target audience. Social media is the best way to reach more people.
Here is an example of a Christmas Marketing Game created by Dot.vu: a Christmas Tapping Game, a perfect experience to light up the mood during the holidays. You can incentivize participation with various prizes such as discounts, limited offers, and free samples.
Rock your social media with Christmas interactive posts this year!
In 2022, you have endless possibilities to increase social media engagement quickly. From simple polls to more complex Interactive Experiences, you can create anything you want for your followers. A well-executed Christmas social media campaign will turn your visitors into advocates and loyal buyers.
We encourage you to focus on cheerfulness and interactivity and avoid text-heavy posts.
Dot.vu is an Interactive Content platform that can help you boost your social media posts during Christmas with Interactive Experiences. Whether you want to share a game, a quiz, or a product recommendation experience, we are here to support you. Create a free account and try our templates or book a meeting with an Interactive Content expert.