Do you want to suggest products and satisfy the needs of your customers?
Are you looking for ways to engage your audience and increase time spent with your brand, especially during these difficult times when there is a significant shift to online shopping?
These are radical changes, and it takes a lot to convert your business and achieve more successful online sales. But don’t worry, you don’t have to look any further because we have numerous solutions for you and one of them is called Product Recommender.
If you feel that you are in a similar position or simply need to refresh your product recommendation strategy, stay with me for the next 5 minutes.
In this blog post, you’ll find the definition and the most prominent benefits of a Product Recommender. Also, I’ll guide you with some of the different approaches you can take with this Interactive Experience. You can decide whether you want to focus on your audience’s personality type, style, needs, or a mix of those. This post will also explain how B2B companies can use a Product Recommender to engage clients during their decision-making process.
The Definition of a Product Recommender
With a Product Recommender, you ask a series of questions from your audience to provide them with accurate product suggestions at the right time. It allows you to uncover the specific needs, characteristics, and preferences of your potential customers while also educating them.
You might think that this is like a Guided Selling experience, and you are not wrong about that. However, the real difference is that Guided Selling is a big concept that regroups into smaller groups such as Product Recommenders or Solution Builders.
Hence, a Product Recommender is an exceptional experience to offer when you have products for sale in a similar category with similar characteristics. It will help you avoid choice paralysis and nudge your visitors to make a decision.
3 of the most prominent benefits of suggesting products with a Product Recommender
This paragraph covers the most prominent benefits of offering ecommerce product recommendations through a Product Recommender.
1. Engage and Entertain Your Audience
With a Product Recommender, you get to increase customer engagement like never before. You need to include a series of questions, almost like a quiz in your Interactive Experience. It will allow you to uncover your potential buyer’s needs, such as preferences, characteristics, or different personality types. Based on those answers, you get to recommend a product or some products to potential buyers.
If you design it well, potential buyers won’t hesitate to answer your questions and see what you have to offer.
2. Boost Your Sales & Customer Satisfaction
When the questions are designed well, it will help you to uncover their needs in a non-intrusive and seamless way. Hence, you will be boosting your sales. Forget about asking your customers to go online to look at your product catalog and trying to make a decision in an ocean of similar products. Instead, you get to impress them by kindly asking questions that will make the decision-making process a whole lot easier.
You can say goodbye to expecting your customers to figure out everything on their own. Or eventually, making them go to one of your physical stores and asking a bunch of questions to be able to decide. You can charm them with your well-designed Product Recommender and influence them to decide by using it. This way, you get to boost your sales, but you also succeed in increasing Customer Satisfaction because you will recommend products that closely fit their needs. So, why not try it?
3. Capture Audience Insights
Well, a Product Recommender is all about uncovering your buyer’s needs and helping them to make a decision. To do that, you’ll need to implement a lead form in your experience so that your audience can share their contact information, allowing you to track their responses. With a Product Recommender from Dot.vu, you can record every single answer helping you gather valuable insights about them. For new visitors, you’ll get to collect e-mails and information about which products they prefer, and even why. For existing customers, you’ll learn what their preferences are, expanding your insights into which products your customers prefer. What an exceptional opportunity for you to learn about your audience, right? Later on, you can successfully send them retargeting emails that promote products you know they need and have favored in the past.
How to suggest products using different approaches
In this paragraph, I am going to give a quick guide on the different approaches you can take with a Product Recommender. Also, some real product recommendation examples just so you can better visualize it. So, let’s see them all.
Based on Personality
First, you could, for instance, be recommending clothes based on the several personality types your audience has. So, you could ask questions related to how old they are, their favorite brand, their favorite band, their favorite movie, and so on. The point is to ask basic questions that uncover some of the personal characteristics your potential customers have. After you assign them to a Personality Type you define and suggest products based on this Personality Type. Of course, your Personality Types can be based on your segments and buyer persona.
Take a look at this Program Recommender example based on Personality Types. You need to click on the image to try the Interactive Experience!
Based on Style
The second is to go by style, so you could show them different products and ask them if they like it or not. They can simply swipe to the right or left if they are on their phone or click on the computer, whether they like it or not. For example, you would show a picture of a pair of sneakers, and if your customer likes it, they swipe right. This will give you incredible insights into what they like and what they don’t like. After a short time, you’ll have a full picture of their preferences, enabling you to better tailor the communication and the offers. Isn’t that amazing?
Take a look at this Clothes Recommender example based on Style. You need to click on the image to try the Interactive Experience!
Based on Needs
Third and last is to go with more specific questions about their needs and preferences. Thus, you could ask questions such as:
- What types of clothes would you like to buy?
- Do you need jeans, dresses, or T-shirts?
- What is your budget?
You will uncover what they came for by asking these questions. Also, the amount of money they are willing to spend. As a result, you can suggest products that you know will help them make the best decision. Take a look at this Car Recommender example based on Needs & Preferences. Click on the image to try the Interactive Experience!
A Mix of All
Of course, you could also create a questionnaire where you mix questions about styles, personality, and needs to have a complete overview. But, keep in mind, the more questions you ask, the more effort it takes to engage with your Product Recommender. So, you want to keep it as short as possible while still being insightful.
On top of the above-mentioned best practices, you can also twist it a bit and add more information to your Product Recommendations. So, let’s say a customer filled out your questions. Instead of just recommending a couple of products, you can add social proof to those products. With that, you’ll provide an extra layer of awesomeness as you are not only recommending but also including reviews from other customers.
How can B2B companies suggest products with a Product Recommender
The organizational buying process is often complex and unpredictable. The purchase decisions are information-intensive and require a lengthy process of comparing and analyzing alternatives. Delivering a great digital experience for B2B clients is essential to your brand reputation and, of course, revenue. In fact, 80% of all B2B buying decisions are based on the buyer’s customer experience. A Product Recommender can help you enhance your website’s quality because it helps you suggest products online. Furthermore, it can take a heavy load off your sales representatives’ shoulders.
We would like to mention the following four simple steps to implement a Product Recommender:
1. Reuse existing content
As a starting point, revise all the content you already have on your website and social media channels. You might find articles, landing pages, or polls that already guide your customers’ choices efficiently. You can reuse and transform these into an engaging B2B Product Recommender to boost user experience. Nine out of ten B2B buyers claim that online content has a moderate to major effect on their purchasing decisions. What a great reason to refresh online content! How can you do that? For instance, a part of your blog content might focus on important product information that helps visitors make a purchase decision. Or you might have created long product categories descriptions. The benefits of repurposing these texts into Interactive Experiences are countless!
2. Create your Product Recommender
Write down all the questions you want to ask and the products you wish to promote at the end. Make sure to have the following aspects clear:
- Product categories to recommend
- Questions and answers for the quiz
- Feedback based on the answers given during the quiz
- A catchy title and an introduction to the upcoming Shopping Quiz
Consequently, you can either produce the Product Recommender yourself using a template or an editor; or sign up for agency services. Make sure to select a design that is consistent with your brand identity.
3. Promote your Product Recommender
Once you embed the interactive Product Recommender to your online shop, it is time to attract some users. You can do this by promoting the newest addition to your website. Promotion is crucial to your Interactive Content strategy. Even if you create the most engaging, helpful, and informative experience, the performance will disappoint you if no one interacts with it. Make your target audience aware of your Product Recommender and its benefits.
4. Monitor results
Interactive Content Experiences allow you to collect data on your visitors’ interactions. Utilize all information to monitor the performance of your Product Recommender.
What are the benefits of a Product Recommender for your business customers?
The great shift to online shopping requires companies to improve the digital user experience on their channels. 68 % of B2B customers prefer to research independently online. Therefore, your organization needs to provide extensive information to help them out. Despite the online shopping convenience, some customers struggle to make online purchase decisions. You can make it easier and more engaging for them. A Product Recommender has the following advantages for your clients:
- They find the right product. A well-designed Product Recommender will suggest products based on your client’s needs.
- Their user experience has improved. The more engaging your Product Recommender is, the more seamless the experience.
What is in it for you as a B2B company?
Embedding a Product Recommender to your B2B online shop has the following benefits:
- Boost sales. You increase the chances of making a sale; because you make a product recommendation based on your clients’ requirements. Pitching the right solution will induce a purchase.
- Promote products. The Product Recommender gives a perfect opportunity to promote your best-performing products.
- Collect customer data. Dot.vu’s Interactive Content platform allows you to gather valuable client insights, as all answers are recorded. Furthermore, the lead forms help you grow your email lists. All answers are stored in your analytics, so you can take a granular look at all the steps being done.
Are you ready to suggest products with a Product Recommender in Your Next Campaign?
I hope this blog post was insightful if you look for effective product recommendation techniques. Also, when it comes to a Product Recommender, think about the different holidays all around the year. Some examples are Black Friday, Christmas, Valentine’s Day, when you can easily transform your product Recommender to a Gift Finder.
So, no wonder why a Product Recommender could be one of those Interactive Experiences that can help you out and boost your sales during any of the holidays throughout the entire year.
If you want to learn more about creating a Product Recommender, feel free to click here to get some inspiration.
*This blog article was updated on February 20th, 2022 by Ivanina Topuzova.