Are you wondering how to help your customers to make a complex buying decisions? Without requiring them to spend loads of time researching and figuring out every variable a complex product requires? If so, you are in the right place. I am going to introduce you to an Interactive Experience called Solution Builder. With this experience, you can quickly provide feedback and custom solutions for your audience.
In this blog post, you will learn how a Solution Builder can assist your customers in purchasing high-involvement products or services.
What is a Solution Builder?
A Solution Builder is an Interactive Experience that guides users toward a custom-built solution. Imagine you have a virtual sales consultant who asks a series of questions about desired features, components, and add-ons. This is the role of a Solution Builder – to propose a customized service, product, or solution based on the answers your visitors give. Instead of solutions, you can also provide respondents with personalized feedback.
A Solution Builder might remind you of a Product Recommender or Guided Selling experience. However, with those two, you are focusing on suggesting products or services from your catalog or your product offering. While with a Solution Builder, you aim to create a custom offer. Hence, the potential customers can decide which components suit their needs best.
Creating a Solution Builder will make it easier for your customers to build a custom product that satisfies their needs. Therefore, you can use this Interactive Experience when you offer complex products with several variables and features.
Why are Solution Builders good for your website?
In increasingly competitive markets, your brand must create memorable experiences to stand out. We all know that customer support is vital in meeting client demands. However, modern consumers prefer to create their own custom solutions rather than talking to a sales representative. Therefore, building a Solution Builder for your website will cater to those who feel empowered to make independent buying decisions.
As consumer expectations are growing like never before, understanding the needs of your audience is crucial. A Solution Builder allows you to get to know your visitors better based on their answers.
What are the benefits of a Solution Builder?
I will guide you quickly to the three most significant advantages of using a Solution Builder.
Improving your brand image
The first advantage is enhancing your brand image. Customers will see your brand as the one that them to find a compound solution that fits their needs. In exchange, they answer a set of questions. You do the work, and your potential customers enjoy the benefits of it.
Moreover, since you assist them in a difficult situation, your clients are more likely to refer you. As we all know, Word-of-Mouth marketing, or its official name Referral Marketing, is a powerful tool. Indeed, with the help of WOM, you build trust and authority. Thus, you will require less time to convert your prospects into actual customers. It is one of the most incredible things to help you build an outstanding brand image.
A Solution Builder can help you establish yourself as an industry leader by giving your audience free, on-point advice for their business needs or challenges. If your customers are satisfied, this should be a blasting opportunity you do not want to miss out on.
Look at the example below. This Solution Builder template is an excellent experience for companies in the finance industry. Providing valuable feedback in such an innovative way can establish an organization as a leader in the field.
Of course, assisting in complex buying decisions also helps you to boost your sales numbers. The whole point of having a Solution Builder on your website is to guide your customers through the buying process. It needs to be smooth and easy for them. Hence, if your questionnaire is well designed, your customer will be happy. As a result, you’ll get a higher chance of them returning in the future as we talk about compound product sales. In other words, the easier it is for your potential customers, the more inclined they will be to engage with your content and make purchasing decisions.
Growing your email list
Finally, it is a fantastic opportunity for you to grow your email list. You can gate your content with a lead form. You can place it at the beginning of your experience or right before revealing the solution. Purchasing something complex is time-consuming. So, your customers will be more than happy to share that little to no information in exchange for your help! In addition, you could use the collected data to send visitors remarketing emails.
The lead form should be as short as possible. Asking for a name and an email address is more than enough. Keep in mind that you can also track the answers your audiences give. Therefore, you can gather valuable information about the problems your clients face.
Solution Builder in B2B and B2C
A Solution Builder can be a valuable Interactive Experience for B2B and B2C. Of course, you’ll want to take different approaches, which is why I am sharing one example each to h to inspire you.
Interactive Solution Builder for B2B
You can use a Solution builder in many ways in a B2B context. However, remember that the point is always to help your customers find a custom-built solution. I will give an example of how you could implement this Interactive Experience. I will demonstrate by explaining what a software platform can do. So, when a client has a unique project in mind, they can use an Interactive Solution Builder to calculate their price instead of getting a yearly subscription.
This is how it works: potential customers must answer a series of questions regarding their specific needs. For example, relevant metrics are the length of the project, the projected number of leads, and the projected number of visitors. As a result of those answers, the client will receive a custom price that matches the specific needs.
Your client will feel more understood as you consider those particular needs to create a custom proposal. That will help you to stand out from the crowd and build a stronger relationship with your client.
It is a great starting point to convert your potential client, isn’t it?
This templated below is perfect for financial solution companies. Answering three simple questions leads the visitor to a detailed custom feedback, assisting in making more informed buying decisions.
You also want to collect all the data you can, so you can pass them on to your sales team. Your sales team will then be aware of your prospect’s specific characteristics. Thus, it will enable them to present more efficiently when they have a demo or a sales pitch with potential customers. This way, you’ll realize how much easier it is to influence your buyers and close your sales, reaching all-time high numbers.
Interactive Solution Builder for B2C
In the case of B2C, I will show a compound buying situation, such as purchasing a new car. In this case, you should do everything possible to shorten the buying process for your customer. So, what is better? Letting your customers spend hours building their car by researching every feature and component they could add to their new vehicle. Or using a Solution Builder and enabling them to design their custom car by answering some questions?
With the help of a Solution Builder, you can make the entire process so much easier for your customers. Thus, they will be inclined to stay and answer your questions and pick all the components of their new car. They could even favor your brand rather than another due to how helpful your Solution Builder is.
All you need to do is to create a more in-depth questionnaire based on all the variables your clients can choose to add to their new car.
Build trust and authority with a Solution Builder!
Solution Builder is the number one turnkey solution for complex products or services. You can add many features and add-ons to this experience to achieve the best outcomes possible. So, you no longer need to wonder how to sell compound products and services to your customers. You can save them from going through this time-consuming decision-making process by themselves.
Placing a Solution Builder on your website can establish you as an industry leader by giving your audience free, on-point advice for their specific business needs or challenges. It would be best if you started creating that extra layer of attraction to help you achieve those goals.
This blog post was updated on September 7th, 2022 by Ivanina Topuzova.