Over the past few years, video marketing has become substantially popular. However, the emergence of new technologies has also initiated a new version of video marketing – Interactive Videos are now widely popular amongst marketers. We will see an even more significant rise in video marketing in the next few years, especially Interactive Videos. Particularly, 87,7% of businesses noted growth in their online sales after incorporating Interactive Video into their sales strategy. Interactive Videos such as Shoppable Videos, Branching Videos, Interactive Video Quiz, and others can be a great way to increase awareness, engagement, create more leads, and overall boost sales.
Are you ready to get started with Interactive Videos? Learn in this blog article how to create an Interactive Video Quiz!
What is an Interactive Video Quiz?
An Interactive Video Quiz is a video that asks the viewer questions while they watch it and gives them an instant response. It allows you to start a dialogue with your audience within an Interactive Video Quiz to get feedback or check their knowledge. Moreover, an Interactive Video Quiz provides your audience with the correct answers right after the question or quiz ends.
Typically, customers can lose interest quickly, and most do not get past the first few seconds of the video. That is where the Interactive Video Quiz comes in to encourage the audience to pay close attention to the video’s content. This significantly improves message retention and memory.
With Interactive Video, you can track every answer to understand your audience better. Additionally, you can also use these insights to start personalizing your marketing activities, such as sending targeted emails, addressing your customer personally.
8 steps to create an Interactive Video Quiz
1. Define Goals/Objectives
Before you get started on your Interactive Video Quiz, you have to define your Interactive Content objectives. Are you planning to engage your customers, boost sales, educate, or create a viral video that will create awareness? Essentially, take some time to plan your goals and objectives for your Interactive Video Quiz and write your strategy down! Depending on your objectives, it can influence deciding factors of your campaign, such as your video layout and structure.
2. Determine Your Target Group
After you have planned your goals and objectives, it is crucial to determine whom you are targeting. Address your personalized message and information to your key target audience. Prompting marketing efforts towards the wrong target audience can set up the whole campaign to fail. Thus, do thorough research and find the best approach where and how to resonate with a key target group.
3. Plan Out Your Content
After establishing your goals and target audience, you are ready to start planning your content. First, start by deciding about the location and timing of your Interactive Video Quiz. Where do you want to embed the Video Quiz? For how long will you keep the campaign running? Depending on whether your campaign is going to be seasonal or short-term, it can influence the content and theme of the quiz.
Once you have figured out factors about time and location, you are ready to start outlining a storyline and thinking about the quiz questions and answers. Pro tip: Try not to overwhelm your audience and pick only a few key questions throughout the video. It is also a time to keep your objectives and target group in mind and, thus, consider the appropriate storyline and messaging. The content should be a magnet that leads your customers to the right decision.
4. Design a Mockup
A mockup is an important step in making a design for your Interactive Content, which is often forgotten. A mockup is drawing out the layout or wireframes of your Interactive Content’s concept. Thus, you can draw out your previously prepared storyline and figure out the location spots where you will insert a quiz and how you will position it within the frame. This will help you save time in the further design process in order to focus on your visual design instead of structuring the concept.
5. Create the Video
Finally, with all the planning being done, you start creating your Interactive Video. Set up your video and the quiz questions throughout the video. Based on your previously created mockup, you decide if you show the answers to the quiz right away or after the quiz is done and how and when you will place it. Once everything is set up, you are almost done with publishing your Interactive Video Quiz.
6. Set up Integrations
Lastly, before publishing, remember to set up integrations with other third-party apps like Hubspot, Mailchimp, Pardot, etc., which will help enhance the functionality of your experience. You can also enable Google Analytics or other data collection software, which will help you collect zero and first-party data to gain insights into your customers’ behavior. Remember to determine and set up the relevant KPIs, which will help you analyze and compare the data later and track your campaign’s performance.
7. Publish and Promote
Before publishing your Interactive Video, make sure you have added metadata, a meta title, and a description. Also, a key phrase in this metadata is important for you to optimize your SEO.
In addition, make sure that you have thoroughly researched the best time and place to publish your Video Quiz. Will it be published on a specific landing page, on your website or will it be embedded on your social media? Make sure your content is placed in the right place and time, where your customer will find it!
After hitting the publish button, make sure that your content is noticed by your customers and is promoted in the best possible way! Consider promoting it through owned or/and shared (organic and paid) media content. Remember to include a call to action!
8. Evaluate and Optimize
After your Interactive Video campaign is published and promoted, make sure to follow up on your set KPIs and reflect upon them. This will help improve your next campaigns and help to personalize your email marketing. In other words, make sure to utilize the collected data to the fullest!
Start creating an Interactive Video Quiz!
It is time to optimize your Video Marketing efforts with an Interactive Video Quiz, which will help you triple your viewer engagement and significantly increase conversions!
Get started creating your own Interactive Video Quiz with Dot.vu. If you want to learn more about other types of Interactive Videos, read more about it here!
Also, discover the Dot.vu marketplace with hundreds of templates, which you can customize and personalize for your own marketing activities. If you want to learn more about Interactive Content, book a demo and let Dot.vu show you how it works.