Category: Interactive Content

4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content
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4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content

Whether it’s flowers, chocolate, lingerie, or simple greeting cards – stores are planning their Valentine gift offers. As the popularity of Valentine’s Day builds, the competition advances and marketing of your products becomes critical to stand out in the mass and ensure good sales this year. It’s important to concentrate your marketing efforts even if thisRead more about 4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content[…]

Social Interactive Content – taking social sharing to the next level
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Social Interactive Content – taking social sharing to the next level

What if your next marketing campaign could guarantee that it was shared by your customers to new relevant people, that you otherwise wouldn’t have been able to reach? Social Interactive Content is the latest addition on Dot.vu, which is a content type that engages your customers in branded experiences and prompts them to share itRead more about Social Interactive Content – taking social sharing to the next level[…]

Case Study: How Pagely is automating sales with interactive video
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Case Study: How Pagely is automating sales with interactive video

The customer journey is changing… With 67% of the buyer journey now done digitally, consumers are more in charge of their own buyer journey than ever before. In fact, it’s estimated that B2B are typically 57% of the way to a buying decision before reaching out to sales! And this pattern only seems to reinforceRead more about Case Study: How Pagely is automating sales with interactive video[…]

How to launch an Advent Calendar campaign
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How to launch an Advent Calendar campaign

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

22 ways to repurpose content into interactive experiences
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22 ways to repurpose content into interactive experiences

The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]

[CHEATSHEET] How to Run a Successful Online Contest
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[CHEATSHEET] How to Run a Successful Online Contest

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]

How does GDPR affect cookies?
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How does GDPR affect cookies?

Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]

5 Ways to refresh your email contact consent before GDPR takes effect!
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5 Ways to refresh your email contact consent before GDPR takes effect!

The General Data Protection Regulation takes effect on 25 May 2018, enforcing one of the most significant data privacy laws ever within Europe. Nonetheless, the regulation also impacts companies outside of Europe that gather data from European citizens, and with its strict conditions about consent, companies worldwide need to reconsider how they generate leads fromRead more about 5 Ways to refresh your email contact consent before GDPR takes effect![…]