How to launch an Advent Calendar campaign

How to launch an Advent Calendar campaign

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

What is an Online Assessment? An Online Assessment asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. It’s typically longer than a quiz and gives them customized feedback in the end. How does it work for B2B Content Marketers? There’s a world of opportunitiesRead more about [Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing[…]

[CHEATSHEET] How to Run a Successful Online Contest

[CHEATSHEET] How to Run a Successful Online Contest

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]

6 New Templates for Making Online Contests

6 New Templates for Making Online Contests

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate, thereby accelerating brand awareness, social engagement and email-list growth for companies. While a few innovate with truly unique campaigns, most marketers make do with run-of-the-mill contests that ask for contact detailsRead more about 6 New Templates for Making Online Contests[…]

The Powerful Combination of Interactive Content and Marketing Automation

The Powerful Combination of Interactive Content and Marketing Automation

  The way we learn, decide and buy has changed dramatically in recent years. Research suggests that 74% of buyers conduct more than half of their research online before making an offline purchase (Forrester). In fact, 70% of a buyer’s journey is complete before a buyer reaches out to sales(Sirius Decisions). In other words, weRead more about The Powerful Combination of Interactive Content and Marketing Automation[…]

How to Boost Lead-Gen with Quizzes and Assessments

How to Boost Lead-Gen with Quizzes and Assessments

You’ve seen plenty of those silly quizzes in your social feed. “What Game of Thrones character are you?”, “How good is your grammar?” or even bizarre ones like “How weird are your avocado opinions?” – they’re all over the internet. And admit it, you’ve been tempted to take one at some point or the other.Read more about How to Boost Lead-Gen with Quizzes and Assessments[…]