22
May
Everything you need to know about Zero-Party & First-Party Data
In this article, you’ll learn about what Zero-Party Data & First-Party Data are, and the best practices when collecting them.
Category: Zero & First-Party Data
18
Jan
How to leverage behavioral data with Interactive Virtual Tours
Learn in this blog post how to leverage customers’ behavior data with Interactive Virtual Tours and gain insights into customer profiles to optimize overall marketing strategy.
25
Aug
Cookie-pocalypse: How to Use First-Party Data in a Cookieless World
Tech-giants like Google have announced the phaseout of third-party cookies. First-Party Data is the solution! Learn how to use First-Party Data to adapt to a cookieless world.
28
Jul
Consumer Data as a New Currency
Data as of today is considered to be one the most essential commodities. Businesses strive to acquire data to sell more and engage with customers. However, there are concerns around the way they invade people’s privacy. Learn about why, regulations that are coming into force and solutions for collecting more effective consumer data.