Tech-giants like Google have announced the phaseout of third-party cookies. First-Party Data is the solution! Learn how to use First-Party Data to adapt to a cookieless world.
Data as of today is considered to be one the most essential commodities. Businesses strive to acquire data to sell more and engage with customers. However, there are concerns around the way they invade people’s privacy. Learn about why, regulations that are coming into force and solutions for collecting more effective consumer data.
In this article, you’ll learn about what is Zero-Party Data & First-Party Data, the best practices when collecting them and how Interactive Content can play a crucial role in a cookieless world. Take a look!