Branching Video: Create your Own Adventure

Branching Video: Create your Own Adventure

What is a branching video? Branching video, a.k.a. “Choose your own adventure” video is a digital experience where the viewer can create his own narrative. The main objective of a branching video is to engage the viewer through interactive storytelling. In a branching video, decision points are used to ask the viewer questions and basedRead more about Branching Video: Create your Own Adventure[…]

Improve Your Social Media Strategy with Interactive Content

Improve Your Social Media Strategy with Interactive Content

  Interactive content can help you improve engagement, stand out from the crowd, and collect marketing information to tailor your future content in line with your audience interest. Boosting engagement with interactive content There are many different types of interactive content that purposely help boost likes, comments and shares on your social media channels. BelowRead more about Improve Your Social Media Strategy with Interactive Content[…]

22 ways to repurpose content into interactive experiences

22 ways to repurpose content into interactive experiences

The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]

How to launch an Advent Calendar campaign

How to launch an Advent Calendar campaign

1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]

Hacking Impulse Buying with Interactive Content

Hacking Impulse Buying with Interactive Content

An impulse purchase is a spur of the moment, unplanned decision to buy a product, or service, right before making the purchase. Emotions and feelings play a significant role in an impulsive purchase, highly influenced by promotional messages or limited time offers. According to Laura Brannon, a social psychologist and a professor in the departmentRead more about Hacking Impulse Buying with Interactive Content[…]

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

[Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing

What is an Online Assessment? An Online Assessment asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. It’s typically longer than a quiz and gives them customized feedback in the end. How does it work for B2B Content Marketers? There’s a world of opportunitiesRead more about [Infographic] 9 Quiz & Assessment Ideas for your B2B Content Marketing[…]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read]

Black Friday 2017 marketing trends   The biggest shopping day of the season is fast approaching. Black Friday has already overtaken Cyber Monday online sales and is now the biggest of European Holidays. Despite an overall holiday growth, no single holiday is growing as fast as Black Friday. From 2013 – 2016 the growth rateRead more about Black Friday 2017 Marketing Trends In Europe: A Shift To Online [ 3-minute read][…]