With the amount of content increasing every day and the market being saturated, it gets harder to grab attention and create truly engaging content. How can we captivate audiences and engage with them in times like this? The answer is creating Interactive Polls!
Interactive Polls are a unique way for businesses to engage with their audiences. According to Social Media Today and X, polls are known to increase engagement rates by up to 25% and over 2 million polls were conducted daily. Now that we know this, the question is how to create polls that are fun and interesting? Well, keep reading to find out!
In this article we will learn about:
What is an Interactive Poll?
An Interactive Poll is an online poll and tool used to gather opinions, insights or data such as customer feedback on products, branding, and content. Additionally, it can help you collect feedback on event performance and verify opinions. It is a wonderful tool for collecting important insights but can also be used to interact and engage with your audiences. Interactive Polls can be created to help you understand your customers better and can also be fun and interesting to entertain your audience.
Why should you create an Interactive Poll?
Creating a poll can bring many benefits to your business so let us look at reasons you should create an Interactive Poll.
1. Creating an Interactive Poll can help you increase engagement with your audience. Interactive Polls require them to answer questions, unlike static content where they are not actively participating. Moreover, Interactive Polls with fun and interesting subjects can excite and encourage viewers to engage with them.
2. Interactive Polls allow you to collect, track, and analyze zero and first-party data which is information that visitors voluntarily share with companies. The data collected can be analyzed to help you derive actionable insights.
3. Interactive Polls can help you understand your customers better, such as their preferences, needs, opinions and behaviours. By creating a poll about your brand and products, you can observe which products customers love more. This can give you a better idea of what they like in future product developments.
4. An Interactive Poll can help you generate leads and increase conversion rates. You can ask questions in your poll such as name, contact number or email address or put a lead form in the beginning.
5. Creating Interactive Polls can boost your brand awareness. When you create a poll that is fun and exciting, it increases its shareability which makes audiences share it with friends and family, thus increasing your brand awareness.
6. Interactive Polls can help you grow your email list. By adding a lead form at the start, you can collect emails. Moreover, gating the results of your poll will allow customers to provide you with their email addresses so they can receive the results by email.
RELATED: Poll vs. Survey
How to create a poll that is interactive and engaging
1. Choose an online poll maker
There are many online poll makers on the web. But how do you know which one to use? Things you should look out for before settling on a poll maker online are:
- Pricing – Is it free? Is it paid? What can I do with the free version? Does it allow me to fully create an Interactive Poll without buying the premium version?
- Features – What features does it have and what does it allow me to do? Can I add pictures, videos, or animations?
- Templates – Do they have ready-to-use templates? What kind of templates do they have? Does the template match what I intend to create?
- Customization – Do they offer flexibility and customization? Is it fully customizable?
These are some main questions you can ask yourself before choosing an online poll maker. Our Interactive Content tool at Dot.vu allows you to create Interactive Polls and many other Interactive Experiences. You can add elements such as animations, pictures, sliders, and more with our online poll maker and it is fully customizable. Choose from our templates, if you are not skilled at creating and designing an Interactive Poll from scratch.
2. Explore Interactive Poll Ideas
Multiple types of polls exist, explore them and find one that matches what you want to create. You can narrow down your search by defining the goal of your poll. Do you want to increase your engagement? Or do you want to understand your customers better?
Here are some Interactive Poll ideas to get you inspired:
Trivia poll
This poll is great if you want to test your audience’s knowledge on a specific topic. It could be general knowledge such as history, geography, sports, and science. If you are trying to create a branded trivia poll, you can ask them questions about your products such as your product lines, name, features, and ingredients. This can help you test your customers’ knowledge of your products.
Product or service feedback poll
You can create this poll if you want to collect customer feedback and insights on your product or services. Creating this kind of poll can help you understand how satisfied customers are with your products. Moreover, it can help you look at areas you can improve on to better meet your customer’s needs.
Preference poll
Want to discover what your customers like better? Create a preference poll. A preference poll allows customers to vote and choose between items. It can be a general poll such as voting between their favourite drinks, places, activities, or movies. Additionally, it can also be about your products or your content. A preference poll can help you learn about your customers and the things they like or prefer.
Seasonal or holiday poll
This type of poll is created based on a following holiday such as Halloween, Christmas, or Thanksgiving. It can be a fun poll where audiences can vote, and answer questions based on a holiday. For example, a Christmas poll where audiences can vote for gifts they’d like to receive or their favourite Christmas activity.
Opinion poll
An opinion poll allows you to collect and gather opinions on a certain topic. It could be on current world affairs, trends, or even products.
Ranking poll
A ranking poll allows audiences to rank items based on their favourites to their least. It lets you discover what customers like the most in order. For example, which movie genre do you like?
- Romance
- Horror
- Action
- Sci-fi
Funny poll
A funny poll is meant to entertain and humour audiences. Ask silly and funny questions and provide answers that will make your audience laugh.
3. Create an outline for your Interactive Poll
After you have decided on a poll idea you can start creating an outline for your Interactive Poll. Plan out your copy for your poll, write the questions you want to ask and prepare answers for each.
4. Make your Interactive Poll fun and interesting.
You can make your poll interesting by adding fun elements such as pictures, videos, animations, or emojis. Additionally, you can also add sliders to your poll to make it unique and to present your poll in a fascinating manner.
5. Add a lead form
Adding a lead form at the end of your poll can help you generate leads and grow your email list. The purpose of a lead form is to collect their email so you can send them their personalized poll results. In addition, this is one personalized marketing example which you can use.
6. Publish and share your Interactive Poll
Once you are done creating your poll and everything looks in order, you can publish your Interactive Poll and share it on social media to promote it. Our Interactive Content tool allows you to embed your Interactive Poll anywhere so you can share it on all your platforms.
Interactive Poll examples and templates
Here are some Interactive Poll examples and templates that you can use to engage with your audiences.
Visual Poll with Gated Result
This Visual Poll with Gated Result template allows you to create your own branded poll so you can collect customer feedback. Use this engaging template to grow your email list, test your customers’ knowledge or skills, and educate them on your products and services. This template is fully customizable so you can add your own visuals and create your questions. It also features a slider element so audiences can slide to their answer.
Poll with Gated Results
This Poll with Gated Results template is great for finding out what your customers like the most or least on a scale. There are 5 questions, and they can rank a question based on a scale of 1 to 5 and discover the average results at the end of the poll. Use this template to grow your email list, educate customers, and gather important feedback.
Animated Opinion Poll
This Animated Opinion Poll template is wonderful for getting your customer’s opinion on a certain topic. Discover their opinions with 3 simple questions and use this template to gather feedback and grow your email list. With this simple poll, you can easily filter and gather qualified leads for your business.
Create Interactive Polls that are fun and engaging
Interactive Polls are a great way to increase engagement, understand your customers better, grow your email list, boost your awareness, and more. Creating an Interactive Poll has so many benefits so it’s time to create one and add it as part of your content strategy.
Our Interactive Content Tool at Dot.vu allows you to create fun and interesting Interactive Polls to increase your engagement. We have fully customizable Polls and Survey templates to help you make the best Interactive Polls. Get started on our 14-day free trial today and experience the benefits of Interactive Content.
