data for marketers

Consumer data as a new currency. Importance of data, concerns around the way businesses acquire data, regulations that come into force and solutions to collect more effective behavioral data.
Zero & First-Party Data | | 7 minutes of reading

Consumer Data as a New Currency

Data as of today is considered to be one the most essential commodities. Businesses strive to acquire data to sell more and engage with customers. However, there are concerns around the way they invade people’s privacy. Learn about why, regulations that are coming into force and solutions for collecting more effective consumer data.

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