Imagine walking into a crowded marketplace, filled with vendors shouting about their products, prices, and good deals. At first glance, all products look similar. Now, picture this one stall where the vendor invites you to play an educational game, take a quiz, or explore a book about how to use their products. This is the essence of combining attraction marketing with Interactive Content; it is all about drawing people by engaging them in a meaningful way.
In today’s digital world overflowing with information and new products, traditional marketing promotions often go unnoticed or ignored. Attraction marketing, on the other hand, attempts to draw people naturally. Using educational and valuable content tactics, businesses enjoy higher conversion and satisfaction rates.
In this blog post, we will focus on how Interactive Content can transform your attraction marketing strategy. You will learn how to effectively educate potential customers about your products and build meaningful relationships.
What is attraction marketing?
The definition of attraction marketing goes as follow: an inbound marketing strategy that that focuses on educating, providing value to potential customers and building trust by creating engaging and informative content that naturally draws people to your brand.
Did you know? Content marketing generates over 3x as many leads as outbound marketing! This gives you a fantastic opportunity to attract visitors and buyers naturally with content marketing.
Imagine you’re browsing online shops for a new laptop. This isn’t a decision you make from one second to another; you need time to think, research, and compare different options. On one website, you find a basic product description and a price tag. On another site, you find a wealth of resources: detailed product specifications, comparison charts, engaging videos demonstrating the laptop’s features, and even interactive quizzes to find the best model for your needs and budget.
Which website leaves a lasting impression even after months when the time to buy a laptop finally comes?
This is how attraction marketing works. Now, let’s learn how to “hack” attraction marketing with Interactive Content!
How to use Interactive Content for your attraction marketing strategy? (with 5 examples)
Inbound strategies like attraction marketing are effective due to the thorough research customers conduct before buying. With more than 50% of shoppers doing product research before they purchase, helping them evaluate alternatives and find the best solution to their needs is crucial!
Interactive Content enables businesses to multiply their conversion rates through education and entertainment. When a website features a fun Marketing Game with rewards, Interactive Quizzes with leaderboards, and even Interactive Videos where viewers can change the narrative, engagement is naturally higher.
Related: What is Interactive Content?
You can use Interactive Content in different forms to educate and provide knowledge and value to your potential customers:
1. Interactive Infographics
Infographics are a fantastic way to explain complex information. When you add clickable elements to it, your infographic becomes interactive and more user-friendly. The reason we place Interactive Infographics as the first example is simple: they educate and provide value to your potential customers and leave a lasting impression.
You can use infographics for marketing to help buyers:
- compare different alternatives;
- learn more about a complex product;
- visualize the benefits of your offerings.
Let’s explore an example. This Sunblocker Infographic educates visitors about the right usage of suncare products. Not only this, but it features a product quiz that helps potential buyers find the right sunblocks according to their skin types and ingredient preferences.
Pro tip: Conduct thorough keyword research to identify what are the questions your target audience has. Then, create Interactive Infographics to cover those topics.
2. Interactive Flipbooks
Flipbooks, eBooks, and guides are long-form content that effectively educates readers about a specific topic. Companies use digital flipbooks in many different ways, such as:
- providing in-depth information about their industry, products, or services;
- creating step-by-step guides that address common issues encountered with their products or services;
- sharing case studies;
- sharing statistics and exclusive insights and statistics.
An eBook becomes even more effective at attraction marketing if you add interactivity. From a realistic page flip effect to clickable images and fun quizzes, interactive elements invite readers to become a part of the experience and engage on a higher level. As a result, your educational material leaves a truly lasting impact on people, potentially becoming customers when they are ready to buy.
Pro tip: Turn your most often asked questions into an Interactive Guide to educate and engage potential customers.
3. Interactive Assessments
Online assessments are highly useful tools for potential customers. These tools help people evaluate their skills, knowledge, or current situations, while also providing insight, immediate feedback, and actionable tips. Because of its highly valuable nature, an assessment naturally draws potential customers to your website.
Businesses can “hack” attraction marketing with assessments in the following ways:
- Evaluating people’s readiness to use the company’s product or services;
- Suggesting routines and solutions to people based on their current situation;
- Building trust by showcasing relevant industry or product knowledge;
- Generating customized reports or plans to help users.
Pro tip: Use the data from your Interactive Assessments to get to know your leads better. Their answers will indicate their issues and pains, enabling you to target them with the right solutions.
4. Interactive Calculators
Interactive Calculators make calculations based on data provided by the customer. For instance, people might be calculating product cost, return on investments, carbon footprint, calorie intake, or anything else that interests them. Depending on your industry and offerings, you can use calculators for different purposes.
Calculators are a fantastic tool for attraction marketing because of their highly valuable nature. By educating and assisting customers in their decision making, you build trust and personal relationships, thus attracting them to your business.
5. Interactive Video
While Interactive Videos are more sophisticated and time-consuming, they pay off! A video with clickable elements and the possibility to change the narrative improves information retention and engagement like no other format. Just imagine an educational video that showcases your product and lets viewers test their knowledge, click to learn more, and even play games.
You could use Interactive Videos to:
- Create engaging product demos and educate potential buyers;
- Share educational content where viewers can test their knowledge as they watch;
- Tailor the video experience and allow viewers to explore different scenarios and learn.
Boost your attraction marketing efforts with Dot.vu!
Dot.vu is an Interactive Content tool that offers more than 20 types of Interactive Experiences. What is more, our platform features hundreds of customizable templates, all ready to be tailored to your company and campaigns’ needs and objectives. You can easily create Interactive Infographics, Assessments, and eBooks, among other things.
Get started on our 14-day free trial today and explore your options: could one of our templates become your attraction marketing tool?
