Lots of marketers have the wrong impression that interactive content is more successful in a B2C marketing strategy. But, that’s not true! Many types of interactive experiences can improve your B2B marketing strategy. In this article, I will present 7 of the most popular ones.
Have you watch Black Mirror: Bandersnatch or the new Kimmy Schmidt special on Netflix? If not, you should! Netflix started producing interactive branching TV-Show and these are amazing examples of their new type of content. As usual, Netflix is not disapointing us. They always find ways to be trendsetters and to distinguish tehmselves from bigger players (a.k.aRead more about Branching Video: Create your Own Adventure[…]
With the popularity of Interactive Content rising, we thought it would be a good time to write an article about what it is and why it is so important. Read this article and learn why companies like Netflix, Google, and many others have been prioritizing Interactive Content and will do it even more in the future.
Times have changed, and the advent calendar is now a part of the digital world, and the opportunities it brings for promoting your product should not be missed. Take a look at this blog post to find out more about it!
The way we communicate has changed. If the content isn’t clickable, to-the-point, sharp, and funny users will move on. Videos are no exception. Smart marketers know this and have adjusted their video content to shorter attention spans. By adding interactivity to videos, they come to life, become more memorable and keep people focused for longer.Read more about 4 Types of Interactive Video[…]
Interactive content allows the customer to engage with the content instead of passively observing. In other words, with interactive content, your customer enters the story and influences the results. Check out 12 types of interactive content you can start implementing today!
Online Assessments are a type of interactive content that asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. They are typically longer than a quiz and gives them customized feedback in the end. Read this infographic to discover 9 different types of online assessments.
From finding an idea for an event to making it sold-out, lots of steps are necessary, and it is not easy. But, when done right, events can create a lasting impression amongst your guests, which is priceless. When you promote an event with Interactive Content, you can increase your chances of doing it right.
Have you ever considered using Online Quizzes in your marketing strategy? If not, I encourage you to consider the different types of quizzes presented in this blog post.
As you know, many companies are struggling right now. The Covid-19 crisis has affected us all and will continue to do so for time to come. Important events have been canceled, new initiatives delayed, and opportunities lost. However, during these tumultuous times, it’s important to stay optimistic and be ready and willing to adapt! ThisRead more about 10 Digital Experiences that can help your business through the Covid-19 crisis.[…]