Insights, inspiration, advice, tips and tricks to make your content more engaging and interactive.
What if your next marketing campaign could guarantee that it was shared by your customers to new relevant people, that you otherwise wouldn’t have been able to reach? Social Interactive Content is the latest addition on Dot.vu, which is a content type that engages your customers in branded experiences and prompts them to share itRead more about Social Interactive Content – taking social sharing to the next level[…]
Why Gamification is so effective As people, we like to be entertained. We like to have fun. We like to play. This should come as no surprise, as it is ingrained deeply into our culture and has been expressed for centuries. Marketers leverage this to attract, engage and retain their audiences. One of the most effective andRead more about Supercharge Customer Engagement with Gamification[…]
Online Advent Calendar – an opportunity not to miss An online advent calendar is a tried-and-true concept, that gives your audience a reason to interact with you in the days leading up to Christmas. So, whether you want to build a stronger relationship with your customers, boost sales, generate traffic, increase your subscriber list, collect newRead more about Introducing: New features and templates to help you make an impact this Christmas![…]
The customer journey is changing… With 67% of the buyer journey now done digitally, consumers are more in charge of their own buyer journey than ever before. In fact, it’s estimated that B2B are typically 57% of the way to a buying decision before reaching out to sales! And this pattern only seems to reinforceRead more about Case Study: How Pagely is automating sales with interactive video[…]
1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]
The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]
![[CHEATSHEET] How to Run a Successful Online Contest](https://blog.dot.vu/wp-content/uploads/2017/05/contest-cheatsheet-500x233.png)
Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]
Creating an idea for an event to making it sell-out is not easy. Done right, events have the potential to create a lasting impression amongst your guests. When using interactive content – before, during and after an event – you can connect with potential customers. When using IC you offer people to join you onRead more about A complete guide to promote an event with interactive content[…]
Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]
The GDPR is one of the most significant initiatives on data protection in Europe. It introduces changes and new rights for individuals, such as the right to be informed, the right of access, the right of erasure, the right to data portability, and more. The extensive 88-page regulation means companies need to review their currentRead more about How to stay GDPR compliant on Dot.vu?[…]