With the popularity of Interactive Content rising, we thought it would be a good time to write an article about what it is and why it is so important. Read this article and learn why companies like Netflix, Google, and many others have been prioritizing Interactive Content and will do it even more in the future.
Interactive content allows the customer to engage with the content instead of passively observing. In other words, with interactive content, your customer enters the story and influences the results. Check out 12 types of interactive content you can start implementing today!
Online Assessments are a type of interactive content that asks your customers a set of questions and gives them a score and custom advice on completion of the questionnaire. They are typically longer than a quiz and gives them customized feedback in the end. Read this infographic to discover 9 different types of online assessments.
Have you ever considered using Online Quizzes in your marketing strategy? If not, I encourage you to consider the different types of quizzes presented in this blog post.
As you know, many companies are struggling right now. The Covid-19 crisis has affected us all and will continue to do so for time to come. Important events have been canceled, new initiatives delayed, and opportunities lost. However, during these tumultuous times, it’s important to stay optimistic and be ready and willing to adapt! ThisRead more about 10 Digital Experiences that can help your business through the Covid-19 crisis.[…]
Whether it’s flowers, chocolate, lingerie, or simple greeting cards – stores are planning their Valentine gift offers. As the popularity of Valentine’s Day builds, the competition advances and marketing of your products becomes critical to stand out in the mass and ensure good sales this year. It’s important to concentrate your marketing efforts even if thisRead more about 4 Ways to Rock Your Valentine’s Day Marketing With Interactive Content[…]
What if your next marketing campaign could guarantee that it was shared by your customers to new relevant people, that you otherwise wouldn’t have been able to reach? Social Interactive Content is the latest addition on Dot.vu, which is a content type that engages your customers in branded experiences and prompts them to share itRead more about Social Interactive Content – taking social sharing to the next level[…]
The customer journey is changing… With 67% of the buyer journey now done digitally, consumers are more in charge of their own buyer journey than ever before. In fact, it’s estimated that B2B are typically 57% of the way to a buying decision before reaching out to sales! And this pattern only seems to reinforceRead more about Case Study: How Pagely is automating sales with interactive video[…]
1. Define your objective First thing first, to know where you are going, you should define your goal. The Advent Calendar is particularly good to achieve the following objectives: Generate more leads and grow your email list Boost engagement on social media Promote your products and boost sales Capture key marketing insights The more focusedRead more about How to launch an Advent Calendar campaign[…]
The life of the digital marketer can be hectic. There’s a constant demand to produce high-quality and in-demand content for various platforms. If you ever struggle to keep up with the demand, you may benefit from starting to repurpose your current content. It’s not as hard as you may think. By repurposing your old contentRead more about 22 ways to repurpose content into interactive experiences[…]