[CHEATSHEET] How to Run a Successful Online Contest

[CHEATSHEET] How to Run a Successful Online Contest

Using prize-driven contests is a go-to tactic for many marketers. Why? Because the chance of winning a prize gives people the incentive to participate and engage with your content. Done right, a contest can be an incredibly cost-effective way to accelerate brand awareness, social engagement, and email list growth. Done wrong, it can be an epic failureRead more about [CHEATSHEET] How to Run a Successful Online Contest[…]

How does GDPR affect cookies?

How does GDPR affect cookies?

Cookies – useful to track website visitor engagement, follow up with marketing, gather information about unique visitors, identify visitors, and to make a visitors user experience run smoothly. With the General Data Protection Regulation taking effect on 25 May 2018 companies will, however, have to rethink their cookie strategy. According to the GDPR companies needRead more about How does GDPR affect cookies?[…]

5 Ways to refresh your email contact consent before GDPR takes effect!

5 Ways to refresh your email contact consent before GDPR takes effect!

The General Data Protection Regulation takes effect on 25 May 2018, enforcing one of the most significant data privacy laws ever within Europe. Nonetheless, the regulation also impacts companies outside of Europe that gather data from European citizens, and with its strict conditions about consent, companies worldwide need to reconsider how they generate leads fromRead more about 5 Ways to refresh your email contact consent before GDPR takes effect![…]

Top 10 Interactive Content Maketing Tips

Top 10 Interactive Content Maketing Tips

Whether you’re just starting off or consider yourself to be an interactive content marketing ninja – these tips can help you improve your interactive content marketing. If you think we missed something, please leave a comment in the comment section! Start off simple There are many different interactive formats, but you don’t have to try them all atRead more about Top 10 Interactive Content Maketing Tips[…]

Help your customers make smarter decisions with Interactive conversation

Help your customers make smarter decisions with Interactive conversation

Marketing has been around for a long time, but only recently have consumers been invited to join the party and participate in the marketing conversation. The Interactive conversation (not to be confused to chatbots) is a real-time, two-way exchange of information that helps your customers make decisions such as picking a health insurance plan, retirementRead more about Help your customers make smarter decisions with Interactive conversation[…]

Empower Your Customers With ROI Interactive Calculator

Empower Your Customers With ROI Interactive Calculator

  Calculators are easy and cost-effective to create, and they empower your customers. In an era where most people conduct online research before they make a buying decision, a calculator puts you in front, and in a better position to assist your customers with their buying decision. The Calculator allows your customers to receive informationRead more about Empower Your Customers With ROI Interactive Calculator[…]

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Why Interactive Content Marketing will Usher in a New Breed of Email Personalization

Personalization is all around us. From the suggested article we read on our morning commute, to the series we watch before going to bed. Almost every touch-point on the web is telling us what to read, watch or click on – based on our personal needs and interests. With the help new technologies and software, marketersRead more about Why Interactive Content Marketing will Usher in a New Breed of Email Personalization[…]

Create Interactive Lead Magnets That Deliver Qualified Leads

Create Interactive Lead Magnets That Deliver Qualified Leads

Have you ever spent weeks or even months crafting the perfect lead-gen content piece that generated almost no leads? You expected written thank you notes for all the hard work you put in and the red carpet laid out for you! But nothing happened. That’s because a big part of content marketing goes wasted. YourRead more about Create Interactive Lead Magnets That Deliver Qualified Leads[…]