In 2024, sustainability is among the top priorities for most businesses. More than 50% of consumers consider sustainability one of their top four key purchase criteria when buying products or services. Therefore, your sustainability marketing strategy is crucial for differentiating your brand.
Whether you offer eco-friendly products and services, incorporate environmentally conscious practices in your operations, or want to encourage customers to become more sustainable, integrating sustainability into your marketing strategy is crucial.
This blog post provides a fresh perspective on your sustainability content approach. Interactive Content can help you engage your audience, educate them about sustainable practices, and showcase your own sustainability efforts effectively.
So, let’s get started!
What is sustainability in marketing?
The definition of sustainability in marketing is as follows: it is the promotion of environmentally and socially responsible products, practices, and brand values. It can also involve showcasing a business’s sustainable values and commitments.
If your organization incorporates any type of eco-friendly approach, it is important to share it with your audience. With so many consumers considering sustainability one of their top key purchase criteria, your sustainability marketing strategy should be carefully crafted.
How can Interactive Content make a difference?
Interactive Content is a type of online content that invites users to actively engage and interact with it. Imagine replacing your static eBooks or articles with more dynamic formats where your audience can click to reveal additional information, answer questions, play games, and even change video narratives to their liking.
Incorporating Interactive Content into your sustainability marketing strategy can significantly:
- Increase engagement
- Boost information retention
- Encourage user participation
In the next paragraph, we will show you five inspiring examples. The best part is that you can easily recreate any of these experiences using our fully customizable templates.
Related: What is Interactive Content?
Sustainability in marketing examples to get inspired
Do you want to promote your sustainability efforts, showcase your brand values, or raise awareness about your eco-friendly products? Look no further than these five campaigns!
1. Climate Report
Do you have a lot of data and climate trends to share with your customers or shareholders? This Climate Report is the perfect format for educating users while keeping them engaged. Featuring a realistic page flip effect, a small tapping game, stunning animations, and a subscription form, this report can effectively communicate everything from your sustainability efforts to your expert knowledge of climate trends and forecasts.
Since almost 20% of customers take a company’s environmental record into account when deciding whether to recommend a product to friends and family, clear communication is key. You can use an Interactive Report to communicate your sustainable efforts.
You can easily create your own Interactive Climate Report! Use our customizable template and tailor it to your brand identity and campaign goals.
2. Recycling Game
Gamification can also find its application in sustainability marketing. People learn a lot through play, and a staggering 93% of marketers implement gamification in their campaigns.
This Recycling Game is perfect for educational purposes. While they play, users can refresh their recycling knowledge or learn more about this environmentally friendly habit.
You can reward winners with free resources, discount codes, or anything else that aligns with your goals.
Create your own Recycling Game effortlessly! Use our customizable template and tailor it to your brand identity and campaign goals.
3. CO2 Footprint Calculator
Another educational tool that works perfectly for sustainability marketing is an Interactive Calculator.
This CO2 Footprint Calculator is designed for internal purposes, helping employees calculate their air travel emissions. After answering a few questions, users get a calculated answer that educates them about their impact.
You can also use the CO2 Footprint Calculator to educate your customers.
Create your own CO2 Footprint Calculator with ease! Use our customizable template and tailor it to your brand identity and campaign goals.
4. Interactive Infographics
Interactive Infographics are fantastic tools that present complex information in an easily digestible format. Did you know that 90% of information transmitted to the brain is visuals? So, infographics are the marketer’s best friend when it comes to presenting data.
This Simple Infographic features many clickable images that reveal additional information, making it easy for users to explore topics of interest. The clear design also communicates professionalism and builds trust.
You can easily create your own Interactive Infographic! Use our customizable template and tailor it to your brand identity and campaign goals.
5. Interactive Video Quiz
An Interactive Video invites viewers to make choices, answer questions, and even change the narrative according to their preferences. An Interactive Video Quiz is an educational tool that also helps users test their knowledge as they watch.
This Interactive Video Quiz showcases products and features relevant questions to keep viewers engaged. You can create an educational video that tests people’s knowledge of environmental issues.
Watch and engage with this Interactive Video Quiz to get inspired for your own.
Boost your sustainability marketing strategy with Interactive Content!
Using Interactive Experiences, such as Interactive Reports, Calculators, and Marketing Games, will help you boost your content marketing efforts. Invite users to interact with your brand and learn more about your environmentally and socially responsible products, practices, and values; or educate them about the topic.
Dot.vu is an Interactive Content tool with hundreds of easily customizable templates, all designed to help you launch your campaign quickly. Get started on our 14-day free trial today and explore your possibilities!
