The World Cup is the biggest sporting event that takes place every four years, whether you are a football fan or not, you cannot help but take an interest. That is because teams from around the world are competing for the Cup and everyone in the world is watching. According to these World Cup Marketing Statistics, 95% of fans worldwide are aware of the World Cup and 5 billion people will be watching.
Since there are so many people watching, brands take advantage of this event by sponsoring it or making use of its popularity. How can you as a brand use the World Cup to promote yourself?
In this article, you will learn:
Why is the World Cup important for your business?
The World Cup isn’t just any event, it is the biggest event that is televised and closely followed by football fans all over the world. According to the Football Landscape Report by FIFA, there are over 5 billion football fans all over the world and 83% of them use their smartphones while watching TV. This could be an opportunity for brands to hop on the bandwagon of worldwide interest in the World Cup to showcase and promote themselves. Whether through creating football-themed limited-edition products or creating special discount offers, creating a World Cup promotion can help your brand be a part of worldwide excitement for the World Cup. If you do not plan on creating new products, you can simply create engaging content using Interactive Content or run an online World Cup marketing campaign.
What is Interactive Content?
Interactive Content is content viewers or consumers can actively participate. Unlike static content, Interactive Content encourages engagement. Audiences engage by flipping through an Interactive Flipbook, answering Interactive Quizzes, playing Marketing Games, and making choices in Interactive Videos. It differs greatly from static content as it allows you to create a personalized and memorable experience for your customers. Besides that, 88% of marketers believe that using Interactive Content effectively helps them stand out from competitors in the market, creating a unique identity. Additionally, Interactive Content is a great way to captivate audiences and promote your brand. It is also perfect for boosting engagement.
RELATED: What Is Interactive Content? The Best Guide to Start!
7 Ultimate World Cup promotion ideas to boost your engagement using Interactive Content
Wondering how you can help your brand be a part of the excitement and conversation of the most renowned event? Here are World Cup promotion ideas for your business using Interactive Content.
Interactive Quiz
1. World Cup Quiz
Use our customizable Simple Quiz with Image Answers template to create a World Cup quiz for your audience and add pictures as answers. You can use this template to quiz them on football players, football teams, World Cup facts, and history. Let them take this quiz to test their World Cup knowledge and use this World Cup promotion idea to promote your business.
Marketing Games
2. Catch the goal World Cup game
Here is a fun and exciting World Cup promotion idea for your brand. Use this template Collect School Supplies template and customize it by adding your branding and a football theme. You can change the elements of the game to fit the World Cup by changing the bag to a goalkeeper’s glove and the eraser to a football. This is a fun game to help your brand be a part of the World Cup’s attention and interest.
Interactive Popups
3. World Cup spin the wheel
Use this Spin and Win Popup template to create a World Cup-themed spin and win wheel. You can change the contents of the wheel to World Cup-related words or things and associate a value to it. The value could be a certain amount of discount or free shipping. By including a reward, you are encouraging potential customers to spend time with you. Additionally, this World Cup promotion idea also helps you promote your products and increase brand awareness.
Interactive Poll
4. World Cup predictions poll
Want to join in on the craze? Here is another World Cup promotion idea to help your brand be part of the hype. Use this fully customizable Visual Poll with Gated Result template to create a World Cup predictions poll. Let your audiences vote on who will make it to the finals, who will be the best player and top scorer, and who will take home the Cup. Stimulate their excitement and encourage engagement through this visual poll and let them view the results of this World Cup prediction poll in exchange for their email.
Interactive Video Quiz
5. World Cup football video quiz
Our Interactive Video Quiz template which is customizable, can help you capitalize on the World Cup craze and promote your products. Using one of these World Cup promotion ideas, you can increase engagement and entertain your audience by quizzing them on famous World Cup moments. Test their knowledge of this popular sporting event and those who score high can receive a discount on your products.
Social Interactive Content
6. World Cup user-generated contest
World Cup promotion ideas that are great for your business are creating a user-generated contest for your audience. Use this customizable User Generated Contest template to create a contest that allows fans to share how they are watching the World Cup and vote for their favourites. Encourage audience engagement and boost your brand awareness with this World Cup promotion idea. The picture with the most votes can stand a chance of winning a free product from you or a huge discount.
7. World Cup football meme greetings card
Using this fully customizable Mother’s Day Card template, you can create a personalized Football meme greetings card. Customize this with a football theme and your branding and allow your audience to choose a picture of their favourite moments or players from the World Cup. Additionally, allow them to craft and add personalized messages along with which they can share with other football fans, friends, or family. Use one of these fun World Cup promotion ideas to promote your business in a fun and exciting way.
Benefits of Interactive Content
Adding Interactive Content to your marketing efforts can result in many positive outcomes so let us look at these benefits.
Boost your brand engagement
Interactive Content can increase your brand engagement as audiences are encouraged to participate and interact with your content actively. Interactive content garners twice as much engagement compared to static content because it is fun and engaging. Audiences can answer quizzes and learn about your brand in an exciting manner.
Increase brand awareness
Using and creating Interactive Content can significantly increase your brand awareness. Because Interactive Content is different from static content, producing it can draw attention to your brand thus increasing your brand awareness. Based on these Interactive Content Statistics, the quiz garnered the highest number of shares and millions of social interactions which could skyrocket your brand awareness.
Successfully educate your customers
Interactive Content is great at educating customers and potential buyers. It simplifies the learning of your products and services for customers making it entertaining and educational. This form of education is known as edutainment where customers are educated through forms of entertainment such as Interactive Quizzes or Interactive Videos. According to this statistic, 93% of marketers found that Interactive Content is effective in educating buyers.
Generate and convert qualified leads
With Interactive Content, you can generate leads and convert them. Interactive Content allows you to collect customer information by requiring audiences or participants to fill in their email before answering a quiz or playing a Marketing Game. Additionally, it also allows you to add a lead form and gate your content. Gating your content requires audiences to fill up a form before accessing certain content. According to these Interactive Content Statistics, 47% of marketers consider Interactive Content as a tool for generating leads and it generates twice as many conversions compared to passive content.
Increase sales
Interactive Content also drives sales. By collecting leads through the lead form, you can then nurture them and push them to convert through Interactive Experiences. Interactive Experiences such as Guided Selling, Solution Builder, and Product Recommender can help you increase sales. This is because it educates and guides your customers to products or solutions that best fit their needs.
Collect, analyze, and track data
By using an Interactive Content platform such as Dot.vu, you can easily collect Zero and First-party data on your customers. Additionally, our platform allows you to analyze and track the data that you have collected. See which part of your content audiences spent the most time interacting with and what they have clicked on. With these actionable insights, you can then achieve your goals easily.
Promote your brand with these World Cup Promotion Ideas and Interactive Content
The World Cup is such a popular worldwide event that has many viewership and public interest. Because it is so popular and has a viewership of 5 billion people, it is a great opportunity for brands to take advantage of this event by creating Interactive Content that is World Cup-related.
Interactive Content is a wonderful way to attract attention, promote your products, and increase engagement with your brand. Our Interactive Content Tool at Dot.vu allows you to create Interactive Content with over 300+ customizable templates to make your own World Cup campaign, just get started on our 14-day free trial today!
