Out of all the various unique marketing approaches, FOMO marketing has proven itself effective time and time again. In fact, according to statistics, sales through FOMO marketing tactics are driven by up to 60%. Consequently, it’s easy to understand that the popularization of FOMO marketing in a marketers’ toolkit is there to develop urgency and exclusivity surrounding their product or service.
With these marketing examples, a business can create a sense of urgency to make the consumer act before it is too late.
That said, marketers need to apply FOMO marketing in the right way. Avoid leading on or tricking customers, as this breaks their trust. This brings me to the final point, businesses must focus on providing genuine value that solves customers’ problems. FOMO Marketing needs to be applied as a complementary second-hand strategy.
In this article, we’ll show you some of the best examples of FOMO marketing you can implement to increase sales and engagement in next year. These strategies leverage FOMO to build anticipation around your brand.
Table of contents:
What is FOMO marketing?
FOMO marketing is a common strategy used by a lot of marketers. They capitalize on on giving customers the impression that they’re missing out on something. The whole point of FOMO marketing is to make customers feel a sense of urgency about purchasing a product or service before it’s gone.
We have all had that feeling at some point or another that we failed to grab something excellent purely because we did not act fast enough. Your friends went to a party without you, or the something that you wanted was sold out. FOMO, or the Fear of Missing Out, is a powerful motivator to people, and FOMO marketing capitalizes on this.
Why is FOMO marketing effective?
The main key benefit of FOMO Marketing is that it involves emotional marketing, tapping into a powerful human emotion – the fear of missing out. That sentiment applies to men and women everywhere and can be leveraged in behavior change initiatives. FOMO Marketing to stand out from the competition.
Businesses can stand out in a crowded market by creating a unique value proposition through limited-time deals or exclusive access to products or services.
10 FOMO marketing examples
1. Hourly Surprises Campaign by Dot.vu
One of the most common examples of a FOMO marketing tactic is hourly campaigns, which create urgency by offering a promotion for only a short period of time. Such campaigns typically feature an offer for deep discounts or exclusive merchandise. With an Hourly Surprise Campaign, businesses can bring customers back every hour after the surprise is over. Hour-long shack campaigns thus help generate buzz, sales, and excitement about a brand or product!
Because of this, hourly campaigns can be an effective way to generate buzz, increase sales, and create a sense of excitement around a brand or product.
Dot.vu’s Hourly Surprise Campaign can boost engagement and offset lasting brand experiences for customers. Hourly Campaigns allows brands to have complete control over the campaign design and goal setting, and they can prove to be one great example of FOMO marketing to help you with sales and customer activity.
2. Limited time offers
Limited time offers are common in businesses to create urgency for customers to act. For example, a clothing store may offer a 24-hour sale on selected items, or a restaurant may offer a special menu item for a limited time These offers gives an idea of rarity and make the customers secure for a very short time, distracting them with the concept that they will fall behind.
Here is an example of a limited time offer for the first number of people who purchases within a certain time period:
3. Countdown timers
Countdown timers are among the most popular FOMO Marketing tools online retailers use. They count down the time remaining for items on sale or marketing offers, thus creating an urgency in customers for quick action. For example, an e-commerce site may have a countdown timer ticking down the time left for an offer. This is where businesses can use Dot.vu’s Interactive Experiences to their advantage to create an addon countdown timer.
4. Social proof
Using people is another excellent FOMO marketing tip: People are more likely to follow what other people do. A restaurant, for instance, will show reviews or ratings of its customers on a portion of its website, proving to new visitors that someone like them has had the product and enjoyed it. Therefore, you can encourage first-time diners to visit a restaurant and take advantage of the opportunity for a positive experience.
Consider this as an example of social proof.
5. Exit-intent campaigns
Another type of FOMO marketing you see is exit-intent campaigns that attempt to stop people from leaving your site. To prevent customers from going to your site and exiting immediately, you create a unique campaign with eye-catching and interactive popups for the customer. You can capture their attention with a special promotion, discount, or limited-time offer. Dot.vu’s exit-intent Interactive Popups can be customized to increase engagement and create a memorable brand experience.
Some businesses can leverage different types of popups to promote FOMO, boosting the odds that customers will make a purchase.
Interactive Popups can create certain FOMO among your customers. This can be as simple as using one of the many types of Interactive Popups like a quiz, timer, personalized recommendation and more!
These Interactive Popups can even be styled to fit the look and feel of your brand and messaging, making them more enticing for conversions.
6. Limited stock notifications
Retailers often use Limited stock notifications to create a sense of urgency and need for immediate action. For instance, you can post that your website has only limited stock left to prompt users to buy before the product sells out.
7. Flash sales
Flash sales are one of the most common FOMO marketing strategies, mainly used by online retailers. It is very short, often lasting only a few hours or a single day, and offer selected items at a deep discount. Thus, this puts pressure on your customers to act fast to take advantage of the sale.
8. Limited time free shipping
Free shipping is a universal gift that can impact purchasing decisions when offered to shoppers during online checkout. It is proven that nine out of ten consumers considers free shipping as the number one incentive to shop online more, and orders with free shipping tend to be around 30 percent higher in value.
Since the offer of free shipping is only available for a limited time, it uses consumers’ FOMO to encourage them to complete their orders before the deadline expires.
9. Seasonal exclusivity
Most of us can relate to the excitement of having exclusive access to discounts and deals that others don’t. This can be done by just a simple Interactive Popup that will make your consumers feel special. For this reason, it’s not surprising that exclusivity is a critical element of FOMO marketing.
When businesses offer offers and promotions during seasonal holidays, customers feel they are part of an exclusive club or community group.
Take this Black Friday Popup for example.
Bonus tip: An online advent calendar is another great way to create an air of exclusivity during the holiday season. 12 — 25 Dec: Every day leading up to Christmas, you unveil a new deal or discount, unlocking urgency and excitement among your customer base.
This will motivate them to visit each day and see what’s behind the next door, which increases engagement and sales. It can also help collect customer data and feedback for future marketing campaign improvements.
Customize your own online advent calendar with Dot.vu!
10. Recent sales pop-up
Imagine a potential customer who visits your website and researches the product you sell but they are still hesitant to make a purchase.
In those cases, telling them many others have already purchased the product can help.
To sum up, FOMO marketing is an effective strategy for those businesses that want to increase sales and engagement. And when you force your listeners into a position where they must buy now to get an offer they will not receive again, it spurs sales and conversions.
This creates a sense of urgency and exclusivity, encouraging customers to act fast to avoid missing out on a good deal or experience.
Still, you should use this to your advantage only if you provide value to the customers. This approach helps businesses gain trust and loyalty, which can lead to tremendous success in the long run.
Ready to take your business to the next level with FOMO Marketing?
Don’t miss out on the opportunities that FOMO marketing examples can bring to your business! As the digital marketing world is constantly changing, it’s important to stay innovative and try new things to grab the attention of your audience. It does not matter if you are a new startup or an already experienced brand; this FOMO marketing strategy (limited-time offer, social proof, Interactive Popups- to cite some examples) can be valuable in your sales and customer behaviour.
So, don’t hesitate to get creative and try out these FOMO marketing examples in 2023. Who knows where they could take your business!
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