2024 social media video trends you need to know7 min read

2024 social media video trends you need to know

As a business, staying ahead of the curve in the ever-evolving world of social media is critical for success. Video content is a key part of any social media strategy. In 2023, there are many exciting new trends that businesses need to be aware of in order to stay competitive. From emerging platforms and formats to new technologies like live streaming and Interactive Content, the social media video landscape is constantly evolving, and it’s essential for businesses to stay on top of the latest trends to engage their audience and drive results. Whether you’re a small business or a large corporation, understanding the latest video trends on social media is a must for success in the year ahead.  

In this article, we’ll take a closer look at the top video trends on social media to watch for in 2023. We’ll explore the newest technologies, and platforms, and provide tips on how businesses can effectively use these trends to succeed online and drive growth.   

Understanding social media video trends  

Social media video trends are all about creating engaging and meaningful content in the most effective ways that connect with your target audience. As technology and social media continue to evolve, so do the trends and techniques used in video marketing. Keeping up with the latest trends is essential for businesses that want to stand out and stay ahead of the competition because it helps ensure that your content remains current, engaging, and effective. By understanding the latest social media video trends and knowing how to use them to your advantage, you can create content that not only captures attention but also delivers measurable results.   

Why are social media video trends important?  

Well, let me tell you! In today’s fast-paced digital world, it’s crucial for businesses to stay up-to-date with the latest trends and techniques in using video trends to promote their brand. Why? Because the way people consume video content is constantly changing, and if businesses don’t adapt, they risk falling behind the competition.  

But it’s not just about staying relevant – social media video trends also play a vital role in helping businesses improve their return on investment (ROI). By creating video content that resonates with their target audience and incorporates the latest trends, businesses can capture attention, drive engagement, and ultimately boost conversions.  

So, whether you’re a small business owner or a marketing professional, it’s essential to keep an eye on the latest social media video trends and leverage them to achieve your business goals. From interactive and personalized video content to the rise of live video shopping, the opportunities are endless – so why not jump on board and see where these video trends can take your business?  

Related: How to improve your social media content strategy?

4 Top video trends on social media 

1. Live video shopping  

Live video shopping is an exciting new trend in using videos that takes the digital world by storm! This new feature allows businesses to showcase their products or services in real time through live video streams, providing customers with a unique and interactive shopping experience.   

Over the past year, social media platforms like Facebook, TikTok, and Instagram have offered businesses an innovative way to engage with their audience, create stronger bonds with customers and ultimately boost sales. Companies can now leverage the power of video trends by using the Facebook Live, Instagram Live, and Tiktok Live Shopping feature to show off the features and benefits of their products, answer customer questions, and provide a more personalized shopping experience.  

According to McKinsey’s predictions, live shopping sales will account for as much as 20% by 2026. So, it’s a no-brainer for businesses to hop on the live video shopping bandwagon and engage with their audience in a fun and dynamic way.  

Related: 10+ Video Marketing Trends for 2023 

Facebook and Instagram Live Shopping

2. User-generated content videos  

User-generated content (UGC) videos are a great way for businesses to connect with their audience on social media platforms, including YouTube. UGC is content created by users or fans of a brand, rather than the brand itself. It can come in various forms, such as reviews, testimonials, and product demos, and can be an incredibly effective way for businesses to showcase their products and services.  

The beauty of UGC is that it’s authentic and genuine, coming straight from the mouths of real customers. In fact, 75% of marketers agree that adding UGC makes a brand more authentic. This can make it more relatable and trustworthy to other potential customers, who may be more likely to make a purchase after seeing positive feedback from others. By encouraging and sharing user-generated content videos, businesses can create a community around their brand and foster stronger relationships with their customers, ultimately helping them feel more confident in choosing your brand. Plus, it’s a win-win situation, as customers get a chance to showcase their love for a brand, while businesses get free promotion and increased visibility.   

3. Branded hashtag video challenges  

Branded hashtag video challenges are a fun and effective way for businesses to increase their social media presence and engage with their audience. With the rise of social media platforms like TikTok and Instagram, brands are leveraging the power of user-generated content to drive engagement and boost their brand awareness. By creating a branded hashtag and encouraging users to create and share their videos using the hashtag, businesses can tap into the creativity and authenticity of their audience, ultimately resulting in higher engagement and brand loyalty.  

Not only do branded hashtag video challenges provide businesses with an opportunity to showcase their products or services, but they also provide a unique and entertaining way to connect with their audience. With social media algorithms favoring user-generated content, businesses can increase their reach and visibility by encouraging their followers to participate in a branded hashtag video challenge. So, if you’re looking for a creative way to connect with your audience and increase your social media presence, a branded hashtag video challenge could be just what your business needs!  

Branded Hashtag Challenge by Laura Mercier

4. Social media influencers  

Influencer marketing is a hot topic when it comes to social media video trends, especially on platforms like Instagram, TikTok, and YouTube. 37% of consumers trust social media influencers over brands because of their authenticity and transparency towards their followers. t’s all about working with social media stars who have a big following to promote your products or services through sponsored posts or videos. Influencers can help businesses of all sizes grow their audience and increase brand recognition.  

For big businesses, working with influencers can help reach a larger audience and tap into new markets. When influencers create custom content that showcases your products in a fun and creative way, it can help improve your brand’s visibility and reputation. That can lead to more customer engagement, more sales, and more buzz around your brand.  

Small businesses can benefit from social media influencers too. You don’t need a huge marketing budget to get started! Micro-influencers are social media stars with smaller, but highly engaged, followings. Partnering with them can be a great way to build brand awareness in a specific niche or community, which can lead to more sales and loyal customers.  

So will you incorporate these video social media trends into your business?  

Don’t be afraid to experiment and try out new ideas – the world of social media is always changing, and the possibilities are endless. Whether you’re a small business owner or a marketing professional looking to boost sales, build awareness or simply engage with your followers; there’s never been a better time to get creative and tap into the power of video marketing. So, grab your camera, start brainstorming, and let’s see where these video trends can take your business!  

If you are also looking for other content marketing strategies, check out our blog post for the best guide to start with interactive content.

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