How to improve your social media content strategy8 min read

More than half of the world’s population is on social media. Therefore, it is one of the most cost-effective methods to reach your target audience. It has become a necessity for companies to have an online presence, or face losing out to competitors. 

92% of marketers strongly agree that social media plays a crucial role in their marketing strategy.  

With the vast number of platforms around, this task is easier said than done. The winning formula is to strategize, plan, and consistently improve your strategy to see amazing results! 

In this blog post, we’ll walk you through the key areas to improve in creating a winning social media strategy to power your brand forward. 

What is social media marketing? 

Social media marketing is one aspect of the whole digital marketing activity. It involves using social media platforms to promote a brand, product, or service. 

78% of marketers have reported an increase in traffic through social media. Businesses usually achieve this with a good strategy in place.  You can, too!  

With the right strategy, social media marketing can help you: 

  • Increase brand awareness 
  • Build a highly engaged community 
  • Generate leads  
  • Provide a channel for customer service, leading to higher customer satisfaction rates 

Source: Socialpilot 

6 Tips to improve your social media content strategy 

1. Choose a platform that fits your brand 

It’s crucial to identify the right social media platform for your brand. For example, if your brand targets customers within the Gen Z age range, TikTok and Instagram, might be more suitable.  

What kind of content will you be producing? For example, if you’ll be generating more video content, then you should focus on TikTok instead of Instagram.  

Here are some questions to ask yourself: 

  • Which platform fits your brand? 
  • Where is your target audience? 
  • What type of content you’ll be producing? 
  • How are your competitors performing on those channels? 

Conduct a competitor analysis to identify which platforms your competitors use and how they perform there. You can gain valuable insights through this exercise, saving you time from doing a trial and error on your social media account.   

2. Be consistent 

Consistency lets your followers know that you’re present. After a few posts, depending on the platform, you can analyze the performance to see when is the best day and time to post. It is also a good practice to plan a content calendar, so you’ll never run out of topics.  

Here are the factors to always be consistent on:  

  • Brand image  
  • Brand message 
  • Posting frequency 
  • Relevant hashtags  

3. Create engaging & interesting content 

Good, attractive content enables you to stand out from the crowd. Here are some topics and tips that would attract your audience: 

3a. Newsworthiness 

Any newsworthy topic would be a good topic for your content. However, do keep in mind these elements: impact, timeliness, proximity, prominence, conflict, novelty, and human interest.  

For example, if your followers are mostly within a certain region and the newsworthy topic is related to another locale, then it might be interesting for your target audience. 

3b. Visual 

Static images should have a clear visual and not be too wordy. If your content requires more explanation, you can elaborate more in your caption. It’s good to use gifs or videos as the movement attracts audiences’ attention and is more interesting to look at than just an image. 

What visual you decide on is important. 84% of people said they were convinced to buy a product or service after watching a brand’s video.  

3c. Storytelling 

Strategic storytelling can do wonders for a business – it can turn a brand into a legacy, contribute to an amazing marketing strategy, generate profits, and build loyal customers.  

Studies show as many as 92% of consumers want brands to make ads that feel like a story. It is a creative way to convey your message without being too pushy in trying to sell a product. 

Pro tip:  

Use a Branching Video to portray a story in a fun and interactive way. Branch out the story on which event happens next and let the audience decide. Bring your audience through your company’s journey in a memorable way.   

Branching Video by

View Branching Video template here 

Related: Strategic storytelling: How it can be a powerful marketing tool 

3d. Games and contests 

Running social media games and contests is a great way to “go viral,”, increase your followers, and get your brand out there. Adding Interactive Marketing Games into your content ignites interest and increases the number of shares – leading to more brand visibility!  

For example, you can test your audiences’ memory by asking them to Crack The Safe. Once they manage to crack it open, they win a prize!  

Try out the template here 

Related: How to run a social media contest 

3e. Trends 

Follow the current trends to stay relevant. It could be the latest TikTok video trend like the “This or That” trend that previously went big. However, you must always ensure the trend you intend to follow is aligned with your brand.  

4. Stand out with Interactive Content 

Interactive Content bring visuals to the next level! They encourage users to participate by clicking, swiping, and many other actions – immersing the user within the content. 88% of marketers say Interactive Content helps brands differentiate themselves 

Interactive Content gains better results and creates engagement

Interactive Content delivers higher ROI, offers better user-experience and is more memorable. Also, Interactive Content is one of the top martech trends in 2023 for a simple reason: “it’s more effective than traditional content,” and “Interactive Content makes the consumer participate, which therefore creates engagement.” 

Explore more Interactive Content templates 

5. Encourage engagement 

Keep track of comments and messages you receive. It is important to immediately respond to them. Engaging with your followers creates a personal relationship with your audience and is key in building a loyal community. Maintaining communication with your followers is one of the most enduring social media tactics.  

6. Conduct a social media audit 

Once you have started posting, review your social media analytics periodically. Analyze the data and statistics to further improve your social media strategy. Points to review:  

  • What is performing? 
  • What needs improvement?  
  • Which audience demographic is engaging with you? Is this the right audience for your brand? 
  • Which social media platform does your target audience use? 
  • How is your social media presence compared to competitors? 

Revolutionize your social media content strategy with Interactive Content! 

Creating a targeted and effective social media strategy will improve your online performance. Use unique ways to interact with your audience to increase your reach. Most importantly, analyze your metrics to determine whether you are on the right track.  

Social media is constantly evolving and with seemingly new trends every day, these tips will help you craft a successful strategy and grow your audience. 

Stand out with Interactive Content! Make it interesting and excite your audience. Create a free account and explore’s hundreds of customizable templates to find new ways to enhance your online presence and boost results.