Most marketers know the benefits of using infographics to increase brand awareness and engage with their users. However, they are unaware of what an Interactive Infographic is. Using infographics in an interactive way is a whole lot more efficient when it comes to engaging with your target audience. It helps to generate way better results than a traditional infographic. As a result, a marketer would gain a lot by learning about the specifics of this interactive experience.
But, before we dig into the concept of Interactive Infographics, let’s first discuss what an Infographic is. Oxford Dictionary had a pretty broad definition of the word infographic: “Information or data that is shown in a chart, diagram, etc. so that it is easy to understand.”
While this definition is way too broad to our taste, the main point is there. Indeed, the goal of an infographic is to be easy to understand. So, by taking a quick look, viewers should be able to process the content of the infographic. Of course, an infographic should also be visually appealing, clean and clear.
Basically, Interactive Infographics do not differ from regular infographics regarding these principles. But now, let’s dig in. In this article, you’ll learn what an Interactive Infographic is.
What is an Interactive Infographic?
An Interactive Infographic is similar to a regular infographic, the main difference is that they are much more engaging because they contain interactive elements such as hotspots, polls, surveys, quizzes, interactive videos, animations, and more. Therefore, as with any other types of interactive content, instead of passively reading the infographic, the viewers can actively engage with it throughout the interactive elements.
Another fundamental difference between a regular infographic and an interactive infographic is the mobile responsiveness. Most marketers believe that an infographic is 800 x 2000 px. This belief has been largely influenced by Canva, one of the best tools to create traditional infographics. But, the format of an infographic doesn’t need to fit that. Contrarily to popular belief, an infographic can have any format or shape; the key is how you present its content. And, what is beautiful about an Interactive Infographic is the possibility of choosing a different format or shape for the mobile version that is more visually appealing and allows viewers to see better the content than if the infographic image was simply scaled down.
Why is it important to create an Interactive Infographic instead of a traditional infographic?
Below, you’ll find 4 known goals of designing a traditional infographic. For each of these goals, I’ll explain why adding interactive elements will generate better results.
Build Brand Awareness
It’s well known for lots of marketers; creating awesome and visually appealing infographics is one of the best ways to build brand awareness. Of course, an Interactive Infographic is primarily a better infographic, or a second-generation infographic (hint to the Pokemon fans here). So, the same is true for Interactive Infographics: they are fantastic to build brand awareness. But, because they are less common and generally quite impressive, as you don’t see many around, you will have a greater chance of having your Interactive Infographic being shared or reused by other companies or users. Hence, you’ll expand your reach, and you’ll increase brand awareness even more than with a regular infographic.
Educate your audience
Another significant benefit is the ability to educate your audience in the fastest and simplest way possible. Yet, one of the biggest challenges a marketer hit when designing an infographic is that we have to much content to add to it. Most of the time, the infographic gets overcrowded and loses its clarity. But, when you design an Interactive Infographic, you don’t have this problem. Instead, you can add hotspots or provide details on mouseovers. You can also add an interactive video in the infographic to explain more complex points or concepts. In other words, in an Interactive Infographic, there are many possibilities of adding more content without losing the clarity or the attractiveness of your infographic.
As with any other types of Interactive Content, Interactives Infographics are efficient to increase engagement. The reason behind is that Interactive Experiences are designing to engage your customers by allowing them to participate in the experience actively by answering questions in a quiz, giving their opinions in a poll, collecting points in a marketing game, clicking on hotspots to learn more, etc. Consequently, of course, as engagement is the fundamental element of an interactive experience, it makes sense that an Interactive Infographic will be much more engaging than a regular one.
Grow your email list
Finally, with an Interactive Infographics, you can succeed in growing your email list. I know you can also do that with a conventional infographic, but the thing is that with a traditional infographic, you can only gate the entire infographic with a lead form. With an Interactive Infographic, you can gate sections or interactive elements (e.g., a marketing game) of your infographic as well.
It’s way more efficient because consumers are rarely inclined to give their personal information without seeing the value for them. So, they won’t be inclined to provide their personal information just to see an infographic. However, they will be way more inclined to do it to see a specific section of your infographic. Another idea is to attach a report to your infographic. So, if viewers are interested in your infographic, they can access it by filling out a lead form. Another fantastic way to grow your email list with an Interactive Infographic is to add a marketing game, like a Spin & Win game, with a contest to your infographic.
To conclude this blog post,
I hope this article was insightful and encouraged you to create more Interactive Infographics in the future. At Dot.vu, we are sure that we will see more and more of Interactive Infographics in the next few years. So, if you want to be a first mover, grab the opportunity with both hands. Also, keep in mind that Interactive Infographics are great for both B2C and B2B marketing strategies. Actually, B2B companies can create great results by adding this type of Interactive Experiences to their marketing strategy.
If you want to learn more about creating Interactive Infographics on Dot.vu, learn more here. Also, if you want to get inspired check out our blog post on 8 types of interactive infographics. You’ll see how easy and straight-forward it is!