According to an article published on Hubspot, 85% of B2B marketers are already using or planning to use Interactive Infographics as part of their marketing strategy. Are you one of those marketers who believe in interactive content and plan to include it in your strategy? If so, read this blog post to further expand your understanding of Interactive Infographics and how to create them with loads of interactivity to better engage with your customers.
Just to prove the power of interactivity, let’s see the top 3 benefits of interactive content. First, it’ll help you to achieve higher engagement rates because of the very nature of the content. The more visually appealing the content is, and the more interactive you are making it, the higher engagement rates you’ll get out of using interactive content. Therefore, you’ll also increase the amount of the data captured with interactive content. Finally, the combination of the two will help you to improve brand loyalty as you are offering something extraordinary that makes your viewers and customer be part of the story.
So, let’s jump into today’s topic and see how you can create highly engaging Interactive Infographics. We’ll use two different methods so you can make your own choice of which one of these you would prefer depending on your needs, of course.
2 ways of making an Interactive Infographic
Whether you are looking to create an Interactive Infographic in the most simplistic or a more complex way, this blog post aims to serve you with a generic guide. What you’ll find here are the most essential steps in the creation process to provide you with an understanding of the different solutions you can choose. Let’s get those ideas flowing, and if you have an idea or project that you would like to discuss with us, feel free to book a demo free of charge to get professional help at the end of this blog post.
How to make a simple (static) Interactive Infographic?
Let’s start with the most simplistic method you can go with. Here, you’ll probably want to use your existing static infographics and tune those with adding interactivity to provide a better engaging experience. Visuals and interactivity added will always be more persuasive than presenting static content as it affects our long-term memory. Anything that we see as a text or a phrase will only get to our short-term memory.
Modify existing infographic image & Upload image(s)
Depending on your needs, you have the choice to define what you want to achieve with an Interactive Infographic. Here, you will basically need to undress your infographic, meaning to decide on elements you want to be animated, or any text that is going to appear on your infographic should be uploaded separately and added as another layer to your infographic on top of the base. The great thing about this is that if you, for instance, want to showcase some text on your infographic, you can make any changes to it at any point in time. Thus, you’ll never have to worry about recreating the entire infographic. Once you are done deciding on these elements, you can go ahead and upload an image file of your static infographic.
Add interactivity
Next up, set aside some time for deciding on the interactive elements you wish to add to your infographics. You have several options to go with. The point is to amaze your readers with the level of engagement you are offering. To enrich the experience, you can easily add clickable popups such as URLs, videos, lead forms, and animations.
Publish & share
The final step is to publish and share your infographic across your website and social profiles. After some time, come back to it and check how it is performing. You can always change your infographic for it to perform better and satisfy your expectations. To measure the performance, don’t forget to set up your KPIs accordingly. Depending on what you would like to monitor, you can set up any custom KPIs to collect high-value data from your viewers.
How to make an advanced (dynamic) Interactive Infographic?
If you are looking to create a more dynamic experience with more added interactivity, you should go with the more advanced solution we can offer here at Dot.vu. By going with this, indeed, you’ll need to put more effort into the planning and creation process, but it’s worth the time, trust me. Let’s see the steps you need to take into consideration when creating an advanced Interactive Infographic.
Define the UX of your infographic
With the advanced method, you’ll need to start from scratch and create a wireframe where you define the user experience of the infographic you want to provide for your viewers. This step in the creation process is crucial for you to have a visual guide of the interactive experience you are planning, to implement later on. Make sure to add a good amount of interactivity as the point is to create an engaging, highly interactive infographic. We can offer you a wide range of interactive experiences here at Dot.vu. Depending on your need and the type of infographic, a good idea could be to add quizzes, clickable hotspots, popups, animations, polls, contests, or product recommenders. If you want to know more about what you can add to different types of infographics, check out our blog post on it.
Create content
Next up, start focusing on creating all the content you need for the experience. Make sure that the content you will write is easy to comprehend and not overwhelming. The focus is on making it interactive and visual that will communicate to your customers. Follow the wireframe accordingly as you planned at the beginning of the creation process.
So, let’s say you are planning to implement a quiz or product recommender. Therefore, you’ll need to produce the content for that, as well, such as your questions and answers. Basically, every part of your infographic that includes text has to be written at this stage.
Create a mockup
When you are done with the wireframe and the content, it’s time to create a mockup. The point of this is to get an understanding of how the interactive infographic will look like. It is crucial to plan ahead and think about how the infographic will look both on desktop and mobile versions. They are both indispensable for ensuring the success of your interactive experience. Also, it is an opportunity for you to make changes if you feel that the user experience should be modified.
Upload images & Create
Once you are done with the mockup, go ahead, and upload your images to create the interactive infographic. This process can be either simple or quite complex, depending on the user experience you have planned as the first step. What you need to do here is simply create the layout, add the content you defined earlier, and finally, the logic. The layout and content are the ones that will be upfront, directly interacting with your users. Then, the logic will operate in the background, ensuring that the infographic has a smooth, easy-to-understand flow.
Publish & Share
The last step is to publish obviously and share it across your website and social media accounts. What is most important here is to have the correct KPIs set up. So, after some time has passed, you can evaluate the performance of it. Besides, if any of your goals are not being achieved, you can always optimize the experience. This way, you are ensured to have the possibility always to make changes and better engage with the consumers of your infographic.
Are you ready to make your own Interactive Infographics?
No matter which one of the presented methods you prefer, you’ll achieve long-awaited goals with an Interactive Infographic. But, most importantly better satisfy your customers. Sounds amazing, right?
In case you have some ideas in mind and want to discuss them to make sure that you’ll start off right, don’t hesitate to contact us and book a demo to get professional help at any time here at Dot.vu. Possibilities are endless when it comes to interactivity, and we are ready to help you with it.
Thanks for staying until the end. If you want to learn more about Interactive Infographics, do not hesitate to visit our blog page for other blog posts.