Boxing Day, the day after Christmas, offers a golden opportunity to end the high sales season on a high note. With consumers eager to indulge in gifts they might have missed during Christmas, discounts become invaluable. However, effectively engaging visitors and converting them into customers remains a challenge for many retailers. Want to learn how to overcome these challenges? Keep reading!
In this blog post, you will learn about:
What is Boxing Day marketing?
Held on December 26, Boxing Day has gone from a day of gifts for the less fortunate to one of the most awaited retail events of the year. Today is known to be a day of great sales and promotions with retailers offering massive discounts that customers eagerly look forward to yearly. For businesses, Boxing Day shopping offers a golden opportunity to boost post-holiday sales, reduce inventory, and attract new customers.
You may have heard of ‘Boxing Day Sales’ or ‘Boxing Week Sales’, a form of Boxing Day marketing. They can be carried out as a special day of sales or the final week of Christmas sales, which lasts from 26 December to New Year’s Eve. This is also known as Q5 marketing, the hidden quarter.
Why invest in Boxing Day advertising campaigns?
Boxing Day, originating as a day for charitable acts has transformed into a significant shopping event across the UK, Australia, Canada, and New Zealand. The surge in Boxing Day shoppers, observed by UK retailers with a 40% increase in 2022, indicates a continuing trend. Unlike Christmas, Boxing Day emphasizes self-indulgence and the acquisition of missed gifts.
Historically, this day was marked by gifts to the less fortunate. Today, December 26th is primarily associated with shopping, making it a prime opportunity for businesses. The anticipated surge in Boxing Day shoppers this year further underscores the potential for a successful end to the holiday season.
It’s crucial to recognize that Boxing Day revolves less around traditional gifts and decorations and more around individuals treating themselves and acquiring gifts they may have missed. Consequently, your marketing approach for Boxing Day should differ slightly from Christmas.
A well-crafted Boxing Day marketing strategy is essential for standing out and boosting sales, especially considering the rising trend of online shopping. This shift towards online consumer behavior presents a significant opportunity for your brand to capitalize on this shopping phenomenon.
Boxing Day marketing tips to ensure success
If you plan to take advantage of this major retail event, here are some Boxing Day marketing tips to ensure you get the best marketing success out of this holiday.
1. Plan early. Have a Boxing Day marketing plan in place before the holiday season starts, make sure you plan out your campaign objectives, strategies, and marketing assets.
2. Select the right products. You should select products that will sell well during this holiday season such as clothes, shoes, electrical goods, and health and beauty products. These are products that Gen Z and Millennials are looking forward to as they will be shopping during this event.
3. Stand out with Interactive Content. Interactive Content can help your deals and products stand out during this promotional holiday as it is interactive and unique.
4. Send out marketing emails. Segment your audience, create and send out personalized marketing emails that can help increase your conversion rates. Boxing Day marketing email campaigns are a great way to connect with your audience.
5. Leverage retargeting. Retarget audiences who have shown interest but did not convert. Send them personalized emails and offer extra discounts to increase conversion.
10 Amazing Boxing Day marketing ideas
Discover unconventional marketing strategies for your Boxing Day marketing. These 10 amazing Boxing Day marketing ideas go beyond traditional marketing methods such as static discounts, SMS marketing, and emails. Keep reading to get inspired so you can start implementing these Boxing Day marketing ideas for a successful campaign.
1. Seamless product discovery with a Product Recommender
On Boxing Day, your website visitors will be looking for after-Christmas deals. Do you have many different products and discounted items to choose from?
You can make product discovery easier with a Product Recommender. Just like in a quiz, online shoppers answer questions regarding their preferred products, style, budget, and preferences.
The leading most shopped product categories on Boxing Day are clothes, electronics, beauty and makeup products, homeware, and furniture. If your ecommerce store specializes in any of those, the day is yours to seize.
2. Engage audiences with a user-generated contest
Encourage your audience to create content for your brand and help you build awareness around your products. For instance, as a continuation of your Black Friday marketing campaign, you can encourage buyers to share photos of the products they bought, with the chance to win a prize – a discount code for Boxing Day.
3. Transform their shopping experience with a Shoppable Video
Does your company often use product videos to grab attention? Take your videos to the next level with interactivity: convert them into a Shoppable Video. While watching a video and having fun, visitors can add products directly to their shopping carts without exiting the video.
4. Make your deals stand out with fun Marketing Games
Don’t just display your discounts like everyone else does! Incentivize shoppers to earn their own discount codes. There are many different types of Marketing Games such as instant win, luck, skill, and knowledge games which you can use. Their sole purpose is to engage visitors and let them win a reward that will lead and encourage them to buy from you.
Pro tip: Nearly 80% of smartphone users used their mobile devices to complete an online purchase. Remember to optimize and make your Marketing Game mobile-friendly!
5. Run a lucky draw contest
In the weeks leading up to Boxing Day, you can launch an engaging contest to build awareness around your products. Rewarding your audience with discount codes or free shipping will encourage them to participate and engage with your brand.
Pro tip: Share your contest on social media and attract more participants.
6. Build anticipation with a countdown sign-up page
Turn Boxing Day into Boxing Week for maximum engagement. Why only talk about Boxing Day on the 26th, when you can start your campaign earlier? Here is an idea.
You can create an Interactive Landing Page to build up excitement for your Boxing Day offers. Instead of simply displaying your deals, invite users to sign up and play a game to win discount codes for when the 26th arrives.
Check out the exciting outcome below, achieved with a swift customization of our dynamic Black Friday Sign-up Page with Gamification template.
7. Use your Christmas campaign traffic to create personalized experiences
Boxing Day is the perfect opportunity to use your Christmas campaign traffic. Did you grow your email list during the holidays? For Boxing Day, you can send a personalized Interactive Experience to impress your audience.
For instance, you can send a personalized video showcasing your Boxing Day offers, addressing your contacts by their first names.
8. Create a Boxing Day interactive product landing page
Creating a landing page specifically for your Boxing Day marketing sales. You can use this Product Landing Page template to promote products that are popular during this sale such as clothes, electronics, and health and beauty products. Moreover, this landing page can help you increase your conversion rate by displaying deals beside the products and allowing customers to shop instantly. Additionally, you can add product names, descriptions, and details using this landing page which increases customer experience and simplifies their buying decisions.
9. Make an interactive product catalog
This Fashion Catalog template is a great Boxing Day marketing idea to help promote your products. Create a special Boxing Day catalog including products you would like to focus on during this promotional holiday. Customers can instantly shop for an item and click on hotspots to discover more about the product. You can even add an Interactive Quiz to this catalog that can be used to engage or educate your audience. Moreover, if you have more than one product category, you can create different sections to promote them.
10. Maximize your Boxing Day marketing sales with instant win games
This Singles’ Day Instant Win template can be customized to your Boxing Day marketing campaign. Use this template to generate and qualify leads and grow your email list. Based on the emails collected from this Marketing Game, you can send out personalized Boxing Day discounts to boost sales. Moreover, this exciting template engages audiences and converts them into customers with amazing deals won from playing the game.
Transform your Boxing Day marketing with Dot.vu
Did any of these innovative Boxing Day strategies spark your interest? The good news is that you can effortlessly replicate any of these examples to captivate and surprise your customers.
Dot.vu stands ready as your go-to Interactive Content tool, boasting an array of customizable templates for Product Recommenders, Marketing Games, landing pages, and more. Dive into our collections and select the perfect experience for your next Boxing Day advertising campaign!
Begin your journey by getting started with our 14-day free trial today!
