Boxing Day offers brands one more major opportunity to engage shoppers before the holiday season wraps up. With consumers looking for post-Christmas deals and products they may have missed during Christmas, a strong Boxing Day marketing strategy can help you capture that demand and drive end-of-year sales.
But with so many brands competing for attention, simply offering another discount may not be enough. So, how can you make your Boxing Day campaign stand out? Keep reading for 10 interactive ideas to inspire your strategy.
In this blog post, you will learn about:
What is Boxing Day Marketing?
Held on December 26, Boxing Day has evolved from a traditional day of giving into a major post-Christmas shopping event. Today, it is widely associated with sales and promotions, giving businesses an opportunity to boost post-holiday sales, clear seasonal inventory, and attract new customers.
You may have heard of ‘Boxing Day Sales’ or ‘Boxing Week Sales’, a form of Boxing Day marketing. They can be carried out as a special day of sales or the final week of Christmas sales, which lasts from 26 December to New Year’s Eve. This is also known as Q5 marketing, the hidden quarter.
Why Invest in Boxing Day Marketing?
Boxing Day, originating as a day for charitable acts has transformed into a significant shopping event across the UK, Australia, Canada, and New Zealand. The surge in Boxing Day shoppers, observed by UK retailers with a 40% increase in 2022, indicates a continuing trend. Unlike Christmas, Boxing Day emphasizes self-indulgence and the acquisition of missed gifts.
Historically, this day was marked by gifts to the less fortunate. Today, December 26th is primarily associated with shopping, making it a prime opportunity for businesses. The anticipated surge in Boxing Day shoppers this year further underscores the potential for a successful end to the holiday season.
It’s crucial to recognize that Boxing Day revolves less around traditional gifts and decorations and more around individuals treating themselves and acquiring gifts they may have missed. Consequently, your marketing approach for Boxing Day should differ slightly from Christmas.
A well-crafted Boxing Day marketing strategy is essential for standing out and boosting sales, especially considering the rising trend of online shopping. This shift towards online consumer behavior presents a significant opportunity for your brand to capitalize on this shopping phenomenon.
Boxing Day Marketing Tips to Ensure Success
If you plan to take advantage of this major retail event, here are some Boxing Day marketing tips to ensure you get the best marketing success out of this holiday.
1. Plan early. Have a Boxing Day marketing plan in place before the holiday season starts. Make sure you plan out your campaign objectives, strategies, and marketing assets.
2. Select the right products. Prioritize products that are likely to appeal to post-Christmas shoppers, such as clothing, electronics, and health and beauty products.
3. Stand out with Interactive Content. Interactive Content can help your deals and products stand out by giving shoppers more engaging ways to explore your offers.
4. Send out marketing emails. Segment your audience, create and send out personalized marketing emails that can help increase your conversion rates. Boxing Day marketing email campaigns are a great way to connect with your audience.
5. Leverage retargeting. Retarget audiences who have shown interest but did not convert. Send them personalized emails and offer extra discounts to increase conversion.
10 Boxing Day Marketing Ideas
Looking for ways to make your Boxing Day campaign stand out? These 10 Boxing Day marketing ideas go beyond traditional tactics such as static discounts, SMS marketing, and emails to create more engaging shopping experiences.
1. Seamless product discovery with a Product Recommender
On Boxing Day, your website visitors will be looking for after-Christmas deals. Do you have many different products and discounted items to choose from?
You can make product discovery easier with a Product Recommender. Just like in a quiz, online shoppers answer questions regarding their preferred products, style, budget, and preferences.
2. Keep shoppers coming back with daily Boxing Day offers
Extend your Boxing Day marketing beyond December 26 with daily offers or rewards. Create an Interactive Calendar that reveals a new discount, product deal, or prize each day, giving shoppers a reason to return throughout Boxing Week.
3. Transform their shopping experience with a Shoppable Video
Does your company often use product videos to grab attention? Take your videos to the next level with interactivity: convert them into a Shoppable Video. While watching a video and having fun, visitors can add products directly to their shopping carts without exiting the video.
4. Make your deals stand out with fun Marketing Games
Don’t just display your discounts like everyone else. Give shoppers the chance to play for their own discount codes, free shipping, or other Boxing Day rewards.
Pro tip: Make sure your Marketing Game is mobile-friendly so shoppers can easily participate on any device.
5. Run a lucky draw contest
In the weeks leading up to Boxing Day, you can launch an engaging contest to build awareness around your products. Offer discount codes, free shipping, or other rewards to give shoppers an extra reason to participate.
Pro tip: Share your contest on social media and attract more participants.
6. Build anticipation with a countdown sign-up page
Turn Boxing Day into Boxing Week for maximum engagement. Why only talk about Boxing Day on the 26th, when you can start your campaign earlier?
You can create an Interactive Landing Page to build up excitement for your Boxing Day offers. Instead of simply displaying your deals, invite users to sign up and play a game to win discount codes for when the 26th arrives.
7. Use your Christmas campaign traffic to create personalized experiences
Boxing Day is the perfect opportunity to use your Christmas campaign traffic. Did you grow your email list during the holidays? For Boxing Day, you can send a personalized Interactive Experience to impress your audience.
For instance, you can send a personalized Interactive Experience showcasing your Boxing Day offers and tailor the content using information you’ve already collected about your contacts.
8. Create a Boxing Day interactive product landing page
Creating a landing page specifically for your Boxing Day sale. You can use this Product Landing Page template to promote products that are popular during this sale such as clothes, electronics, and health and beauty products. Moreover, this landing page can help you increase your conversion rate by displaying deals beside the products and allowing customers to shop instantly. Additionally, you can add product names, descriptions, and details using this landing page which improves the customer experience and simplifies their buying decisions.
9. Showcase your Boxing Day deals in an Interactive Flipbook
An Interactive Flipbook is a great Boxing Day marketing idea to help promote your products. Create a special Boxing Day catalog featuring the products you want to focus on during the sale. Customers can instantly shop for an item and click on hotspots to discover more about each product. You can even add an Interactive Quiz to engage or educate your audience.
10. Turn Boxing Day traffic into leads with an instant-win popup
This Spin & Win Popup can be customized for your Boxing Day marketing campaign. Use it to generate and qualify leads while growing your email list. Based on the information collected, you can send personalized Boxing Day discounts and offers to encourage shoppers to return and buy.
Bring your Boxing Day Marketing Ideas to Life
Boxing Day marketing doesn’t have to mean another static sale banner. From Product Recommenders and Shoppable Videos to Marketing Games and interactive landing pages, Interactive Content can give shoppers more reasons to explore your offers and engage with your brand.
With Dot.vu, you can create 20+ types of Interactive Experiences or customize one of 300+ templates to get your Boxing Day campaign up and running.
Start your 14-day free trial and bring your next Boxing Day campaign to life.
