Personality quizzes are all fun these days, they are a form of entertainment for users and a helpful tool for marketers. Moreover, they help businesses engage and connect with their audience and create personalized recommendations for customers, which is why marketers love marketing quizzes. According to scientist Jaime Derringer, it is a great marketing machine as people love to hear the good parts about themselves.
We can see the success of quizzes from Buzzfeed, which has over 130 million users. Additionally, over 2,500 personality quizzes appear on the market each year with multiple companies coming up with more products. Because personality quizzes are popular, we have created a list of personality quiz ideas to help you increase engagement.
In this blog post, we will discover:
What is a personality quiz?
A personality quiz is a marketing tool and Interactive Experience that allows you to engage with your audiences by asking them a series of questions. Additionally, it helps you understand their personalities, pain points, behaviors, and preferences. Moreover, based on the audiences’ answers you can recommend products or services that meet their needs. By creating a personality test, you can provide insights and individual feedback to your customers and collect behavioral data.
RELATED: What is an interactive personality test and how to create one?
Benefits of creating a personality quiz
There are many benefits to creating a personality quiz, we are confident they will inspire you to create one.
1. Engage audiences. Creating a personality quiz can effectively engage your audience. If you are looking to boost your engagement, a personality test can help you achieve that. This is because participants are actively interacting with your content.
2. Increase conversions. Personality quizzes help you learn more about your audiences, with the information collected you can use them as insights to convert them into customers. Additionally, your conversions will improve by pitching them products that match their personality.
3. Understand your customers better. With personality quizzes, you can ask the right questions to help you gain a better understanding of your audience. Moreover, you also get to collect valuable insights such as their personalities, needs, behaviors, and preferences. By knowing your customers, you can serve them better.
4. Grow your email list. A personality test can help you grow your email list with an opt-in form. Placing this form at the end of your test can help you collect emails as participants will have to provide their details to receive the results of their test. By collecting their emails, you can then send them personalized messages or deals.
5. Recommend products. You can learn so much about your audience through a personality quiz such as their preferences, behavior, and pain points. With the information received, you can recommend products based on their data. A personality quiz allows you to predefine the information you want to receive and suggest a product based on it.
6. Entertain your audience. Personality quizzes are fun and engaging and they are great at entertaining your audience. Moreover, entertaining your audience helps you build a relationship with them which gives you an advantage over your competitors.
10 Interesting personality quiz ideas to discover your audience
Want to create a personality quiz that will help you engage, and create meaningful interactions with your audience? We have come up with a list of personality quiz ideas and questions that will help you achieve that.
1. What is your shopping style?
This personality quiz idea will help you understand your audiences’ shopping habits such as how often they shop and what kind of shopper they are. Are they impulsive shoppers, careful planners, or bargain hunters? By knowing how they shop, you can use this information to plan out and send them deals.
2. Are you a trendsetter or a traditionalist?
Using this personality quiz idea can help you determine if your customers like to follow the latest trends or if they prefer the classics. This quiz idea can be used if you are in the fashion or technology industry to discover if they prefer the latest item or something they are comfortable with.
3. What is your ideal home decor?
This is a great personality quiz idea if you are in the furniture and home decor sector. This personality quiz question can help you understand what style customers want for their homes and what aesthetic they prefer. Once you know their style and personality, you can recommend home decor products that suit their personality.
4. Which flavor suits your taste buds?
Another personality quiz idea that is perfect for those in the food and beverage industry. Discover flavors your audiences like, so you can suggest to them a suitable product. Knowing their flavors can help you pair them with food or drinks that match their flavor profiles. The data collected from this quiz can be used to guide you in your research and development process when developing a new product.
5. What is your beauty personality?
This personality quiz idea is wonderful for brands who are in the skincare and beauty industry. Moreover, you can learn about beauty aesthetics that your audiences want to achieve or identify with and help them reach their beauty goals. Is it clear glass skin? Or youthful-looking skin? Based on their personality and preferences, you can send them product recommendations.
6. Which dining experience matches your personality?
Here is another personality quiz idea if you are in the food and beverage industry. If you own a restaurant or a food delivery company, you can use this personality quiz question to suggest dining options. Whether it is fine dining, private dining, or outdoor dining.
7. What’s your sports personality?
Use this personality quiz idea if you are in the sports and fitness industry. Whether you own a fitness centre or a sportswear brand, this personality quiz question can help you suggest workout plans, equipment, and suitable sportswear based on your audience’s personality and goals.
8. Which travel destination matches your personality?
This personality quiz idea is ideal for those in the travel sector as it can help you learn about what kind of style your audiences like to travel in. Whether it is budget or luxury travel. Additionally, it can help you understand what kind of destinations they would like to visit, whether it is the beach or the city and based on this you can recommend to them destinations or travel packages.
9. What’s your tech personality?
Here is another perfect personality quiz idea if you are in the tech or electronics industry. This personality quiz question can help you identify what kind of products customers like whether they prefer high-tech products, budget-friendly products, or stylish products,
10. Which color palette suits your personality?
This personality quiz idea is great for those in the fashion, beauty, and home decor industry. Additionally, it can help you see what color palette they resonate with and based on their color personality you can recommend them products. Products such as clothes, makeup, or furniture.
RELATED: How to make your own personality quiz
Personality quiz ideas, examples, and templates
Planets Personality Test
This Planets Personality test template is a great personality quiz example which can be used for scientific or general topics. In addition, it is a fun and exciting personality test that allows participants to discover their cosmic personalities. Use and customize this template to engage and entertain your audience and grow your email list.
Test and Consultation Booking
This Test and Consultation Booking template is a wonderful template for those in the fashion industry. Whether you are selling tailor-made clothes or jewelry, using this template can help you learn about your audiences better. With the information collected, you can consult and advise your customers with personalized recommendations. Customize or use this template to generate and qualify leads, grow your email list, and promote your products.
Health Tips Test
This Health Tips Test template is wonderful if you are in the health industry as it allows you to give customers suitable health tips based on their answers and personality types. Moreover, using this template helps you show your audience that you care about their well-being by providing them with wellness advice. Use this template to educate and provide health insights to customers, entertain, generate leads and grow your email list. Additionally, it is also customizable so you can edit it to fit your branding.
Mother’s Day Personality Test
This Mother’s Day Personality Test template is a great personality that allows audiences to discover what type of mother they are. Based on their answers, this template allows you to recommend them products and provide them with additional information. Moreover, it also contains a lead form at the end so you can collect their information and reward them with a discount code. Use this customizable template to entertain and test their knowledge, promote your products and boost sales, and generate leads.
Try out these personality quiz ideas and create your own engaging personality test!
Personality quizzes or tests are a popular marketing tool that can help you engage with your audiences and build a meaningful relationship with them. Moreover, they can also help you understand your customers better so you can recommend products they will be satisfied with. Additionally, personality tests are among the best-performing forms of B2C Interactive Content that are meant to help you increase audience participation so you can increase engagement.
Our Interactive Content Tool at Dot.vu lets you create fun, engaging, and interactive Personality Tests that help your brand stand out. In addition, we allow you to easily create personality quizzes through our drag-and-drop builder and our customizable templates. Create a free account today and try out our collection of Personality Test templates.
