It is no secret that the average person’s attention span has shrunk over the past few years. Also, due to the influx of digital information, it is harder to process everything that interests us. This means that marketers need to do a better job of grasping the interests of customers quickly. An interactive quiz can help. In fact, 81% of marketers agree that interactive content grabs attention more effectively than static content.
There are many types of quizzes out there. Traditional quizzes have been used to test people’s knowledge on a specific topic, but nowadays, online quizzes can be just as much about fun as they are about education.
In fact, online quizzes have gained in popularity over the years with creative and social quizzes that can be shared on social media. From determining which Disney character represents you or which song should be your personal anthem, online quizzes can have many topics.
However, companies are starting to look at more opportunities of using interactive quizzes to educate their customers about their products and services as well as learn about their customers in a fun and natural way.
Types of Interactive Quizzes
As a marketer, choosing the best interactive quiz to fit not only your brand, but also your customers and campaign can seem like a challenge. On the other hand, it can be a very exciting way to showcase your brand and to reach your customers.
Social Media Quiz
Social Media Quizzes are a great way to engage your audience in a fun way. Choose a topic and questions that are centered around a theme or trending topic to attract your customers. Then, you can make the connection to your brand or product at the end when you give the results. Allowing customers to share their results on social media will also help you extend your campaign reach to new customers.
One great way for you to educate your customers about your brand is with a Branding Quiz. This type of quiz will get customers interested in your products and services by learning more about your brand in the process. You can take the fun up a notch by adding various discounts at the end of the quiz for those who received a higher score. It is a win-win situation that can really create some interest in your brand.
A Lead Quiz is a short quiz in which marketers can insert a lead form in order to get the personal data of customers. These quizzes are generally short and focus on the value of the result. Customers are interested in the quizzes because of the value they associate with the feedback expected. They will be more engaged to the end of the experience and generate more of a connection to your brand for giving them the information they seek.
If you are hoping to promote a new product or special offer, you might consider using a Promotional Quiz. The questions to this quiz can be all about your brand and products. Customers will have to spend a lot of time on your website to find the answers, which will help them gain more knowledge about your brand.
If you use this quiz like a contest, you can offer an incentive to get participants excited and engaged with your interactive content to the very end of the experience.
Benefits to Using an Interactive Quiz
There are many benefits to using an interactive quiz to attract your customers. Just like any type of interactive content, customers can experience your brand in an engaging way that enhance their overall journey on your platform. However, how can you company see benefits?
Extend your reach on social media
When using an interactive quiz, you can encourage participants to share their quiz results with others on social media. This will not only get your customers more involved with your brand, but it will also extend your reach to potential customers on social media. Shared media is great for companies because it is free, and word-of-mouth marketing often means more to people when making buying decisions about products.
Grow your email lists
By including a lead form within your quiz, you can gate your content with an opt-in form. This form will allow you to add participants to your email newsletter list. Strategically place the form at the end of the quiz before you give the results for maximum generation and watch your contact list grow.
Capture qualified leads
Interactive quizzes are great places for lead generation. According to LeadQuizzes, the average quiz has a 31.6% lead capture rate. Give your company the benefit of many new leads by targeting customers on all levels of the sales funnel.
Create questions that help reveal insights about your audience and gain valuable insights into their personal preferences and pains. By doing this, the leads you capture will be ones that offer valuable information to your company.
Personalize your email marketing
With the collected data from the quiz, you can create more targeted email campaigns that give your customers what they need. Target the right products to the right customers and offer value within each email.
Are you ready to bring excitement to your customers with an Interactive Quiz?
As you can see, interactive quizzes offer many benefits to both the company and the customer. They are great choices for your next marketing campaign! Try it out with a new product launch, big sale or seasonal marketing campaign! See how engaging customers in a fun, memorable experience can get them coming back for more interaction with your brand.
What are you waiting for? Start planning your interactive quiz today!
Visit Dot.vu to see the many templates for interactive quizzes and get inspired. Also, you can get a peek at what other companies have done with interactive quizzes by looking at the customer examples on Dot.vu.
If you would like more inspiration on which type of interactive content would be best for your company, see all the great examples in Dot.vu’s marketplace.
You can also request a demo if you would like more help in the process. Let us show you how Dot.vu can work for you!