How to Skyrocket Sales with Captivating Livestream Shopping Experiences6 min read

Livestream shopping is the new hot thing around! Have you ever scrolled through TikTok and seen users selling items on TikTok Live? In fact, notice how more users are opting to dive into similar trends? Like Samsung using YouTube Live for their product launch or even Sephora with their Livestream Beauty Tutorials. This latest e-commerce trend is boosting sales and capturing massive engagement from users.

Experts suggest that livestream shopping will no longer be a niche but instead will become a core e-commerce strategy for multiple industries. Moreover, a trend report shows that livestream shopping value in the US alone will double by 2026, reaching $68 billion. Almost everyone is jumping into this new trend, from small businesses to global retailers. Let’s look at what exactly livestream shopping is and how you can implement this in your upcoming marketing campaigns.

In this blog post, you will discover:

What is Livestream Shopping?

Originating from China, livestream shopping has grown tremendously over the last few years, particularly during the pandemic. Around 81% (well above the global average) of China’s consumers prefer this shopping method as it leverages the power of social interaction and instant feedback.

This trend is the latest marketing strategy proven to capture users’ attention and boost sales. This is usually done when the brands form long-term partnerships with a host or an influencer to drive community-based commerce.

This trend has been mainly popular with social media platforms like TikTok, Instagram, and YouTube. However, while these platforms are key players now, more brands are leaning toward creating their own livestream platform on their websites, as this gives them complete control over customer data and branding.

Why Livestream Shopping is a Game Changer for eCommerce?

It’s hard to imagine how the product would fit or look once you purchase it. Let’s take online stores as an example; they usually display the product as an image or probably get a model/influencer to showcase it. However, the issue still stands: does the product look like that, or does the lighting make it look better? That’s where live-streaming eCommerce comes in handy.

Brands can showcase the product in real-time and give consumers realistic expectations, thus creating authentic product demos and building consumers’ trust. Additionally, by combining live broadcasts with online shopping, businesses can boost sales by allowing consumers to purchase directly from the video.

Let’s look at the 5 reasons why this trend is a game changer for eCommerce:

• Real-time customer engagement
• Increased conversion rates
• Building brand authenticity and trust
• Data-driven insights from audience behavior
• Extending audience reach and accessibility

The Role of Interactive Presentation in Livestream Shopping

Considering the fact that many businesses are now opting in for this trend, how can your brand differentiate this marketing strategy?

Many livestream platforms do not provide consumers with an option to rewind the video. This is a significant issue because consumers won’t be able to see the products in full. Solution for this? Combine livestream e-commerce shopping with Interactive Presentation.

Thanks to its versatility, Interactive Presentation allows brands to do much more than just showcase products. They can also engage viewers with features like Shoppable Video and other interactive elements. Bonus points for adding different features like polls, surveys, or even marketing games to increase user interaction.

Create Your Own Interactive Livestream Experience

If you want to hop on this latest e-commerce trend and planning to add a little twist of your own, look no further than Dot.vu’s Interactive Presentation solution.

Interactive Presentation is a versatile and easy-to-use solution to add to your marketing strategy. Give your consumers a truly immersive shopping experience and leave the standard stream behind. Whether it’s a new product or your brand is hosting a flash sale, let this template empower you to create a 2-way experience that keeps your consumers watching and buying.

With this template, you can :

1. Showcase Product

Visually showcase the product through branded slides. Additionally, you can also add an interactive shoppable video or create curiosity by displaying a new collection with a “click to reveal” feature.

2. Embed engagement tools

Add engagement tools like Interactive Polls or Surveys to get customer feedback and preferences. Through this, your brand can analyze what works and keep up with your audience’s expectations.

3. Add a surprise element

Surprise your audience by adding a fun and interactive marketing game to the presentation. Upon completion, consider providing a discount code or voucher to encourage purchase.

Best Practices for Hosting a Livestream Shopping Event

While hosting a live stream is one of the best options to showcase your brand’s product in this age of time, it is crucial to understand the best practices to excel at it. This was your brand will be able to capture audience’s attention and boost more sales. Below are the 3 best practices to implement in your livestream.

• Plan with a purpose – start by constructing a smooth flow script. Be clear with your objectives, whether it’s to boost sales or brand engagement. Pick a host/influencer that truly connect with your brand and audience.
• Prioritize real-time engagement – Make your audience feel more involved by adding quizzes or polls. Consider adding some reviews to add authenticity and gain audience trust.
• Add interactive elements – Elevate the livestream shopping experience by incorporating interactive elements like Shoppable Videos, Interactive Presentations, or giveaways to ensure your audience engages with the livestream.

Ready to add Livestream Shopping into your Marketing Campaigns?

Livestream shopping is no longer experimental. It’s strategic. If your objective is to convert viewers instantly, then it’s high time to abandon traditional marketing strategies and embrace the latest trend. Moreover, this marketing strategy allows digital-first brands to bridge a gap between entertainment and eCommerce which turns every viewer into potential customer.

Head over to Dot.vu’s marketplace to explore more than 300+ customizable templates. Best part? No coding experience is needed for this! With a simple drag-and-drop feature, you can now convert Dot.vu’s template into your brand. Find it hard to believe? Start a 14-day trial and test it yourself.

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