There are many ways to create content on social media. One of the most popular ways is posting video content. Having it part of your social media strategy is key to stay ahead of your competition. Since video content has become quite popular, there are many different types of video content like live streaming and Interactive Content (I have an inkling that Interactive Videos are going to blow up soon). So, if you have a small or large videos, keeping up with the latest video trends on social media is must for success in the years ahead.
So in this blog article, we’re going to take a closer look at the top video trends, newest technologies, platforms and also provide tips on how you can effectively use these trends in your social media strategy.
Understanding social media video trends
Social media video trends are all about creating content that is engaging and also meaningful to connect with your target audience. Since social media is constantly changing, so does the trends and techniques used in video marketing. Which is why being able to keep up with it can help brands differentiate themselves as well as be ahead of their competition because you are always updated and certain that your content creation follows the latest trend as you continuously engage with your audience.
Learning about these trends and how to apply them into branding efforts helps in crafting communicative content that your consumers will pay attention to. Sure people use social media mostly for entertainment purposes but wouldn’t it feel great to use it for business as well? Success depends on knowing how to make the most of these platforms. To stay relevant, timely, and capture attention, it’s essential to stay aware of industry changes.
Why are social media video trends important?
Well, let me tell you! It’s because the way people consume video content is always changing. Since YouTube, people have been interested in long-form videos, but now with the rise in TikTok, short-form content has become popular. This leads me to my second point, that videos are dynamic and if brands do not change they may lag behind their competitors.
But it’s not just about “keeping up with the social pack”, social media video trends also have a role to play in assisting brands increase their ROI. When a brand develops video content that will capture the attention of the targeted audience and is also trendy, then the engagements and the conversion rates are likely to increase.
So, keeping an eye on the latest social media video trends is essential whether you own a small business or even if you’re a large enterprise. The opportunities are endless when it comes to video content, there’s personalized video content, live video shopping and more! Why not jump on board and see where these video trends can take your brand? (hint: new heights)
Related: How to improve your social media content strategy?
5 Top video trends on social media
1. Shoppable Videos
One of my top favourite video trends are Shoppable Videos. These types of videos are always interactive which guarantees engagement for your brand. A Shoppable Video showcases your products and allows customers to purchase your products directly from the video itself.
So, you get to demo your product while customers get to shop! With Shoppable Videos, you can engage with your customers and convert them into paying customers. They can even explore more than one product in the video itself so think of it like a product brochure, but instead it’s a video and it can be purchased instantly!
I know what you’re thinking… how is this related to social media? Well you can post about it on your social media and link people directly to your Shoppable Video. Because of it being a new experience for your customers, they will definitely be curious enough to try it out and see for themselves.
2. Live video shopping
Did you know that you can now shop on live streams? It is convenient for customers to shop online and for brands it is a relatively cost-free marketing strategy! This is because when using this method, you get the chance, to present your products, live, thus giving your customers a live shopping experience. According to McKinsey’s predictions, live shopping sales will account for as much as 20% by 2026. So, it’s a no-brainer for businesses to hop on the live video shopping bandwagon and engage with their audience in a fun and dynamic way.
Social media platforms like Facebook Live, Instagram Live, and Tiktok Live has this feature. Live streaming not only helps you sell your products, but also connect with your audience. You can use the live streaming option to explain about your products, the benefits of it, why people should buy it, this way, customers won’t think twice about it if they have any concerns because they can already ask questions about it in the live stream. By including live streaming in your social media strategy, you can guarantee to engage your audience, boost your sales and build a following.
Related: 10+ Video Marketing Trends for 2023
3. User-generated content videos
User generated videos (UGV) offer businesses an opportunity to engage with their audience, across media platforms, like YouTube. This approach of content is crafted by brand supporters than the brand itself. It can be by reviews, testimonials and product demonstrations. These videos are a tool for brands to demo their offerings and capabilities.
User generated content (UGC) is valued for its authenticity and genuineness as it originates directly from customers experiences and opinions. A significant number of marketers (75%) believe that incorporating UGC enhances a brands authenticity. Utilizing UGC content can enhance relatability and trustworthiness for customers who are influenced by feedback and for others when making purchasing decisions. Customers have the opportunity to express their affection, for a brand while also boosting its visibility and gaining promotion— a beneficial arrangement, for all parties involved!
4. Branded hashtag video challenges
Want to increase your social media presence? Try using Branded hashtag videos.
Branded hashtag video challenges are another creative approach that ensures increased brand exposure and interaction on social networks. Brands across the globe are currently using popular social media platforms such as TikTok and Instagram for creating challenge hashtags that let users create videos with the specific tag. It also compels fans to post content that embodies the brand and reach more people.
Challenges, for instance, do more than just bring attention to a company’s products or service, they are also a new way of interacting with followers. Since social media is popular for creating user-driven content, these challenges can enhance reach and publicity, which ideal for brands who aspire to amass a large following and have an engaged audience.
5. Social media influencers
Having influencers validate your brand is a very popular strategy in social media video campaigns especially on Instagram, TikTok, and YouTube. 37% of consumers trust social media influencers over brands because of their authenticity and transparency towards their followers. Using influencers can assist brands, big or small, in gaining more audience and getting more exposure.
For big companies, working with influencers is a powerful way to reach a larger audience. When influencers create their own content that features your products (this is often in an entertaining way), it helps make your brand more popular. This can lead to more engaged customers, new buyers, and increased feedback and recognition for your brand.
Social media influencers can be a plus to small businesses as well. You don’t have to spend a ton of money on marketing to begin with! Micro-influencers are people with a lower number of followers, but with a high level of engagement. Working with them can be a great way to build brand awareness in a specific niche or community, which can lead to more sales and loyal customers.
So will you incorporate these video social media trends into your business?
There’s nothing wrong with experimenting and trying out new ideas because as mentioned, social media is always changing and the opportunities you have will always be endless. If you’re looking to boost your sales, build awareness or maybe you just want to engage with your followers, video marketing is the way to go. These video trends can take your business to new heights. So… Lights, camera, ACTION!
If you are also looking for other content marketing strategies, check out our blog post for the best guide to start with interactive content.
