What is an Interactive Lookbook?

Hi there! Are you selling online? And wondering how to convert more of your visitors into customers? If so, don’t look any further because I am here to help you. Here at Dot.vu, we have various types of Interactive Experiences such as different types of Interactive Lookbook to help you give that extra layer of attractiveness that will make you stand out from the competition.

Static and boring content is the past, and interactivity is the future. Especially during these difficult times when we are hit with a global pandemic, and it is super challenging to generate profits. The ones that aren’t agile will fall out, and those who can live with these opportunities will arise. Suppose you fail to create a connection with your customers. In that case, you’re likely not going to produce any better than the average of a 3% conversion rate according to,WordStream’s article on conversion rates.    

For this reason, I hope you have a couple of minutes to spare because I cannot wait to share some of the most prominent characteristics of an Interactive Lookbook.

First, I will give you a brief explanation of what an Interactive Lookbook is and then a quick guide on its most significant benefits. So, if you are interested to know more about how to boost sales and positively impact both your brand image and email list, then stay with me!    

Interactive lookbook where shopping becomes an experience, not just a search.

What is an Interactive Lookbook?   

An Interactive Lookbook is an Interactive Experience in which your brand can display its products and offerings in a highly visual and interactive way. The purpose here is to drive visitors to your website and your products directly into their shopping cart. Typical interactive elements in a lookbook are interactive product images, hotpots, shoppable videos, shopping quizzes, and more.    

So, the point is really to cut the clutter and engage with your audience on an entirely different level. What that means is you are going to display highly immersive visual experiences for your audience. Visual content not only makes it easier for people to remember, but it is also great for generating more views, clicks, and conversions. According to an article found on Venture Harbour, 46% of marketers say photography is critical to their current marketing and storytelling strategies. So, why not play around with that and add that extra layer of content? That way, you interact and engage with your audience like never before. 

Let’s say that you are in the e-commerce business in the fashion industry. It is a brutally competitive market, so you can only be successful if you know what your customers want. On top of that, it is indispensable to find the right tools to market your products. Also, to create a vibe around your brand that will make it remarkable. Otherwise, you will have a static website with no charm and temptation in it. So, in such a case, you are wondering how to spice things up and turn your luck around. Well, an Interactive Lookbook could be one of those tools that you implement in your strategy.   

To make it simple, just imagine an online magazine with your products in it except that your audience can interact with it. They can click on the products, learn more about them, and directly add them to the basket. All this happens in a highly immerse environment that you need to make sure it is designed well so that people will get tempted by what you show them. Don’t forget, this way, your audience will be influenced by multiple senses. So they are getting an entire experience instead of just browsing through your static catalog and trying to make a decision based on that.   

Examples of an Interactive Lookbook
Click on this image to see an example of an Interactive Lookbook

4 Most Prominent Reasons to Implement an Interactive Lookbook   

As of next, you will be reading about the most exceptional benefits of this interactive experience. I hope that it will help you to get some inspiration and find the relevant goals.    

Promote Your Products & Boost Sales   

If your primary goal is to boost your sales, then look no further. Why? Because an Interactive Lookbook is highly visual. Hence, it will be more tempting for your audience to stay on your website vs. on static websites. Also, as a result, people will be more willing to purchase from your site as they get a better way of imagining your products by displaying them in a highly immerse environment.

Interactive Lookbooks should be made shoppable. For this reason, must include clickable buttons where your audience can directly add products to their basket and purchase them instantly. The simpler you make it, the easier it will be for you to convince them about choosing your products over your competitors’ ones.  

Increase Brand Awareness   

When you offer something unique and outstanding to your industry, you will create some buzz around your brand and collections. It would help if you made it easily shareable so you can drive organic engagement around your brand. Word of mouth is an essential element here, as that will be your No.1 driver to generate more traffic to your website.   

 Another reason is that younger audiences crave for digital experiences. Did you know that 67% of Millennials and 73% of Generation Z prefer to shop online, according to Voltagead. Also, they primarily look for brand authenticity and demand shopping experiences. Plus, Generation Z alone commands 40% of the market. That is crazy, isn’t it?   

Positively Impact your Brand Image    

With an Interactive Lookbook, you get a fantastic opportunity to make your overall brand designs more visible. With that in mind, you should focus on your target audience and consider their characteristics when designing your Lookbook. As a result, you can positively impact how your target audience sees you as a brand. If your concept is good enough, they will remember for you, which is the biggest wish you can dream about to come true.     

Grow your email list   

Whenever you have discounts to offer for your audience to boost sales, don’t forget to gate them with a lead form. As a result, your potential customers will need to opt-in and share their contact information with you in exchange for unlocking the discounts. Thus, you can grow your email list with an Interactive Lookbook. Also, collect insights about your customers that you can use later to send personalized offers.   

If your Lookbook is well designed, your potential customers won’t hesitate to share their contact information. What’s more, they will be happy to engage and spread the words about your brand. Trust me; we have seen it numerous times here at Dot.vu!   

Click on this image to see another example of an Interactive Lookbook

To summarize this blog post,   

By showing real-life scenarios, lookbooks will allow you to create a stronger emotional connection with your audiences. I am referring here to Paco Underhill (Psychologist and author of “Why We Buy”) saying, that there is a need to appeal to multiple senses to increase sales.  

The mentioned psychological behavior about human nature will definitely prove itself when you implement an Interactive Lookbook in your strategy. Shopping becomes an experience, not just a search, and your audience will not overlook that. That is just how we are!   

Thank you for your attention! I hope you could learn something valuable today as well. If you want to learn more about other Interactive Experiences, check out our blog post, and subscribe to our Monthly Newsletter right under. See you next time! 



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