Creating a business annual report is crucial for effectively communicating with both current and potential stakeholders. According to Joomag, digital annual reports offer a unique opportunity for your company to share information about itself with a broader audience. Moreover, they can attract potential stakeholders and increase their interest in your business.
Because business annual reports are an important and powerful tool, creating a report that helps convey your company’s story is essential. How do you create a report that is striking and captivates your audience? Read on to know more.
In this blog post, you will come to understand:
What is an annual business report?
An annual report is a document published annually by businesses or public corporations. It provides a comprehensive overview of a company’s activities over the past year, operational information, financial conditions, key initiatives, and future plans. The purpose of an annual business report is to provide stakeholders such as shareholders, investors, and employees with an overview of your company’s performance and operations. Moreover, it also serves as an important tool in communicating with your stakeholders so you can build trust and credibility among them.
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What is included in a business annual report?
Want to create a business annual report but do not know what to include? Here is a checklist for you. You must include these because it is a great business annual report example.
1. Executive summary: An executive summary provides a short summary of your company’s key achievements and financial performance in the past year.
2. Company background: A company background provides your readers with a look into your company’s history, products or services.
3. Business operations: This section details your company’s business operations and information such as products or services, customers, and your market position.
4. Financial performance: In this section, you should include the financial performance of your company such as revenue and profits made and expenses.
5. Key initiatives and developments: Highlight important initiatives and developments that your company has done in the past year. It could be a product launch or expansion into new markets.
6. Corporate governance: Corporate governance includes information such as your company’s board of directors, team leaders, and corporate governance practices.
7. Outlook and future plans: In this part of your annual report, you can outline future plans for your company such as key initiatives and goals.
8. Interactive Content: This is not a section, but it is content that you can include in the sections mentioned above such as hotspots that expand when clicked. Moreover, Interactive Quizzes, Infographics, and Videos that readers can engage with and bring your annual report to life.
9. Appendices: You can include additional information or documents to support the information presented such as financial statements or other relevant documents.
Benefits of creating a digital business annual report
Wondering why you should create a digital annual report? Here are the benefits of creating one.
- It is accessible. Your business annual report can be accessed instantly by stakeholders or members of the public. Additionally, because it is online, people can discover more about your business and what you do, expanding your reach.
- Easily readable. Creating a digital business annual report allows you to capture readers and immerse them in your report because they are created and designed with user experience (UX) in mind. Readers can easily scan texts and make notes of important points mentioned.
- It is interactive. When you create a digital report, you have the option to make it interactive by adding Interactive Content such as Interactive Quizzes and Infographics. 79% of marketers agree that Interactive Content and other tactics can help enhance message retention which is the desired outcome when someone reads your business annual report.
- It increases engagement. Creating a digital report can increase engagement as readers can interact with Interactive Experiences such as Interactive Quizzes, flipping through the pages, and clicking on expendable hotspots.
- Fully customizable and editable. By creating a digital annual report, you can easily create them from online templates or reuse them for the following year and edit the contents. This way you can save time by not having to create one from scratch.
- Leaves a memorable and lasting experience. An interactive annual business report has Interactive Content that can help you foster engagement with potential stakeholders by making it an interaction they will remember.
- Collect data, track, and analyze interactions. By using an Interactive Content platform to build your digital annual report, you can gain more insights. Insights such as what was clicked, and which section of the report readers spent the most time on.
3 Business annual report examples
Company Annual report
This Company Annual Report template is a wonderful business annual report example. This template contains animations that can help you tell your company’s story and Interactive Content to visualize your data for better readability. Moreover, it has a professional and sleek design to help you stand out and build credibility among your stakeholders. With this report template, you can educate audiences about what your company does and provide information that will guide and advise in their decision-making process. Use this template now to create a stunning business annual report.
Company Report
This Company Report template is another perfect business annual report example. It also contains animations and other interactive elements to help bring your report to life. With visualizations, this template can help you showcase your data and insights in a powerful and comprehensible manner. This template comes with a clean and green design which is great for companies who want to showcase their corporate social responsibilities (CSR). Use this template to foster trust and confidence among your stakeholders and to educate them on your business.
Climate Report
This Climate Report template is another great business annual report example. This template contains stunning charts, visuals, animation, and interactive elements such as hotspots. It is perfect for your company if you’re in the environmental and NGO sectors and have important data to share and present. With this report template, you can keep your audience informed on the latest trends and data in your sector. Use this template to educate, guide, and advise your readers.
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Build credibility and trust with these interactive business annual report examples
Creating a stunning business annual report is crucial as it reflects your company’s image and helps build credibility and trust among your audiences. It’s essential for this document to look professional. By creating an interactive business annual report, you can reach a wider audience, and you can do many things that will increase your engagement and create memorable interactions with potential stakeholders.
Our Interactive Content Tool at Dot.vu allows you to create stunning digital and interactive annual business reports with access to fully customizable templates. Get started on our 14-day free trial today to start creating beautiful and professional reports for your business.
