Summer will be here before we know it! With this in mind, marketers like you are looking for ways to stand out from the competition. They want to offer their customers memorable experiences that will connect them with the hot new products and services showcased in their summer campaigns. One of the best ways to get customers excited and engaged with your content in 2024 is by adding online Interactive Experiences to your summer marketing campaigns.
In a recent study from MassMutual, 52% of Americans spend more money in the summer than during other months. Marketers need to be not only ready for the party, but also need to bring the party to their customers in their summer campaigns.
In this blog post, we’ll walk you through 11 summer marketing ideas to boost sales this year.
Start planning your summer marketing today
As with every seasonal promotion, it is appropriate to start planning your summer marketing campaign in good time.
A good time to start would be right after your Interactive Mother’s Day campaign is launched. Pretty much at the same time as when you are planning your Interactive Back-to-school campaigns. Prepare your plan in advance to have an advantage over your competitors.
Determine your target audience and goals to stay on track. Last but not least, unfold your creativity to create quality content that will distinguish your brand from the competition. Dot.vu wants to help you with some engaging summer marketing ideas to heat up your sales in 2024.
Here are a few key dates during summer you might want to consider:
June
- 20th June – Beginning of summer
- 21st June – International Day of Yoga
July
- 4th July – American Independence Day
- 6th July – Islamic New Year
- 7th July – World Chocolate Day
- 17th July – World Emoji Day
- 30th of July – International Day of Friendship
- 31st July – National Avocado Day
August
- 8th August – International Cat Day
- 9th August – Book Lovers Day
- 19th August – World Photography Day
- 24th August – National Burger Day
- 26th August – National Dog Day
Why use Interactive Experiences for your summer marketing?
Interactive Experiences are a game-changer for your summer marketing. They grab attention, drive engagement by an average of 75%, and foster memorable connections with your audience. By offering Interactive Content such as games, product quizzes, contests, and immersive videos, you create a dynamic and participatory environment that captivates users. This not only boosts brand awareness but also promotes social sharing, thereby amplifying your reach. Plus, Interactive Experiences enable data collection, providing valuable insights for personalized marketing campaigns. Embrace interactivity this summer and take your content marketing to the next level!
So, let’s get ready to bring the party to your customers!
11 Summer Marketing Campaigns
Here are 11 examples of Interactive Experiences that will help to bring some fun to your summer marketing campaigns.
You can replicate any of these ideas! Just create a free account on Dot.vu and customize a template.
1. Catching Games to entertain your customers
Marketing Games are always a great tool to entertain your customers on your platform. A simple Catching Game can be a fun way to promote your brand and get customers excited about your products.
By clicking on objects to “catch” them, customers can win the game and be entered to win a prize. For those who don’t win, they have multiple chances to try again. Companies are the real winners because they don’t only get more people being active on their website, but also more contacts added to their email lists.
2. Summer platform games to increase engagement
Here is another summer-themed game for your next campaign. Surprise customers with a fun platform game where they aim to get on the leaderboard. Motivated by possible prizes and a competition thrill, users spend more time on your website.
3. Product Recommender to promote your “hot products”
Help your customers find the perfect summer item based on their preferences and needs. If you have some summer products to sell on your e-commerce website, a Product Recommender is your new best friend. From swimwear to water slides, you can promote your hottest products and boost sales in many different ways.
Sunglasses Finder can be one of the best summer marketing ideas for your seasonal promotion. This experience will help your customers find the best pair of sunglasses and protect their eyes against the sun’s UV rays! Not selling sunglasses? You can adapt the experience to match your product offerings.
4. Gift Finders to help buyers find the perfect presents
Turn your Product Recommender into a seamless gift-selection tool. You can help buyers find the perfect gifts for friends and family with Gift Finders. Ask a few questions and suggest the items that best match their requirements. As a result, you enhance your online presence and boost sales!
This Product Swiper Popup is great for guiding website visitors toward the best-matching products for their gift-buying journey. The fun swipe format makes the experience even more exciting and engaging.
5. Interactive Contest as a part of your summer marketing campaign
Interactive Contests are fun ways to get people interested and excited about your brand for your summer campaigns. Launch a User-Generated Contest to encourage customers to share their summertime photos on social media. Interactive Contests help you reach a broader audience and increase brand awareness.
6. Interactive Infographics to educate your audience
Do you have complex products, such as travel plans or sun protection creams? You can educate potential buyers through beautiful Interactive Infographics. Adding clickable hotspots or even videos is a great way to enable users to navigate through the topics of their interest while avoiding design clutter.
This Sunblocker Infographic educates users on how to use your products, thereby creating buzz around your offerings.
7. Personality Tests to increase engagement
One of the most popular forms of interactive marketing is Personality Tests. With a visual Personality Test, customers answer a set of questions by clicking on the image that best suits their personalities. Each question can match a specific personality type.
At the end of the experience, customers are excited to read the results of their personality type and are more likely to share the experience with others on social media. Include shareable buttons to make it easier to get customers to do referral marketing for your company. Showcase your brand in a summer theme to get customers to associate your company with the fun of summer and see the popularity of your summer marketing campaigns increase.
8. Interactive Quizzes to grow your contact list
Online quizzes are great tools for engaging your audience. Create a summer-themed Interactive Quiz and invite customers to slide their choices, revealing personalized results at the end. Adding a short lead form at the end helps you generate leads and grow your email list.
You can use this Simple Slider Quiz to ask questions related to your products, thus creating awareness and demand.
9. Interactive Lookbook to enhance your summer branding
An Interactive Lookbook can be a helpful tool to promote your summer fashion, gardening tools or beach essentials for the summer. Unlike a traditional product catalog, customers have the option of learning more about your products through Interactive Experiences. Incorporate elements like product descriptions, instructional videos or purchase information within your Interactive Lookbook to educate your customers before they decide to buy. You can add “Buy Now” buttons within the product descriptions, so customers can easily place items in their shopping carts.
10) Fitness and Wellness Calculator for Summer Campaigns
Are you customers looking to lose weight or get in shape for the summer, swimsuit season? Help them with a Fitness and Wellness Calculator that will calculate the results they are looking for. Tailor the experience by making the questions reflect your offerings. You can also include feedback that is not only informative but also targeted to showing how your products and services will help customers achieve the results they need.
11) Video Quiz
Within your summer campaigns, you should consider using a Video Quiz Contest to educate customers on your products. Customers engage with Interactive Videos which helps them to stay on your platform for longer. By including a quiz within the video, marketers are not only getting more data on their customers but giving customers more of a reason to pay attention to the video’s information.
This is a great opportunity for brands to connect with customers and for customers to get a chance to enter a contest through their participation in the quiz. With the great templates that we have at Dot.vu, you’ll get the support you need to make this type of interactive content a quick and easy solution to bring the wow factor to your summer marketing campaign.
Ready to implement these summer marketing campaigns?
This summer, let Interactive Experiences bring the heat to your fun summer marketing campaigns. They can help you connect more with customers and engage them for longer on your platform. Not to mention, Interactive Experiences are also great for creating more opportunities to help your customers through your sales funnel.
Visit Dot.vu to find out more about Interactive Experiences that you can use for your marketing campaigns this summer or for any time during the year! Create a free account to get started!
