You’ve seen the ads. They appear in your feed, linger on your phone screen, chase you around the web. Always on marketing is everywhere, and it works. What if you could be smarter in your marketing? Interactive Content is not a buzzword. It’s a mechanism that prompts passive viewers to become active users. And it continues to do its job even while you sleep.
The digital advertising market is set to reach $763.6 billion by 2025 at a rate of 15.3%, so making a name for a brand is harder than ever. So why should you spend time creating an always on marketing campaign?
Let’s break it down:
What Is Always On Marketing?
Always on marketing is simple. It’s about maintaining a continuous presence with your audience, no matter the time or place. It’s like having a store that never closes, a customer service line open 24/7, or a helpful guide that’s always available.
Always on marketing builds ongoing connections with content that adapts as your audience interacts. Your challenge? Keeping customers engaged all the time. Interactive Content helps. Digital ads can increase brand awareness by 80%, and customers are 155% more likely to search for your brand after seeing your ad, it’s clear: always-on marketing strategy works.
Experience always on marketing for yourself! Take the quick poll at the end of this blog.
10 Powerful Reasons to Launch Always On Marketing
1. Always On Marketing Keeps Your Audience Always Engaged 24/7
You don’t want to be the brand that vanishes between campaigns. Always-on marketing keeps you visible. Interactive tools like Interactive Quizzes or Polls allow users to engage at any hour. They’re drawn in, share their opinions, and feel involved.
For example, use a Product Recommender to recommend a product based on user preferences. The moment they finish, you’ve learned more about them and built a stronger connection.
2. Personalization is Key in Always-On Campaigns
People want experiences tailored to them. With Interactive Content, you gather data to create a personalized journey for each visitor. Interactive Personality Tests or personalized assessments do the heavy lifting for you. When a user engages, you get valuable insights. These can drive your next message, offer, or recommendation.
An example? A Personality Test that suggests items based on their answers. The customer feels like it was made just for them.
You May Also Like: How to Make Your Own Personality Quiz
3. Build Trust, Not Just Transactions Through Always-On Efforts
You want your customers to feel like they know you. Interactive Content helps with that. With loyalty programs or reward systems, you keep your customers coming back. They earn rewards based on their actions, strengthening their relationship with your brand.
You can make a physical coupon book into a digital one where you can constantly update with new coupons. This keeps them engaged long-term.
4. Turn Always On Engagement into Leads
Interactive Content doesn’t just engage—it converts. Lead generation tools like quizzes or Interactive Calculators give users something of value upfront while collecting data. The moment they interact, you have an opportunity to capture their information and start nurturing them.
An example: An Interactive Calculator that estimates savings based on user input. They get valuable information while you get a qualified lead.
5. Save Money, Work Smarter with an Always On Strategy
Always-on marketing with Interactive Content doesn’t demand constant attention. It works for you, even when you’re not. Interactive Content like microsites or Interactive Infographics can run indefinitely, requiring little upkeep. You create once and reap benefits long-term, across multiple channels.
Instead of running multiple campaigns, you have one evergreen asset that continues to engage and convert.
6. Increase Visibility Without Extra Effort
The more people engage with your Interactive Content, the more visibility you get. They share their results, talk about it, then, they spread the word.
Interactive elements like Marketing Games or Contests don’t just keep your audience busy. They get shared, which boosts your brand’s reach. For example, you can create a Marketing Game where your audience needs to compete on the leaderboard.
More to Explore: How to Run an Online Contest
7. Always On Plans Gets You Real-Time Feedback
With Interactive Content, you don’t have to wait for the data to trickle in; Surveys, for instance, provide immediate insights into how your audience is feeling, what they want, and what they’re doing. Data in real-time enables you to modify your strategy while in the process of it. Take the content that works and do more of it. If something’s not working, pivot quickly.
8. Reach Everyone, Everywhere with Always-On Marketing
Always-on marketing doesn’t live in one medium. Interactive Content can function through your website, email campaigns, social media, or mobile apps. Suppose that you run a Social Interactive Content. Share the page on all your channels. More places for your audience to engage means a greater data capture, and more touch points with your audience.
PS: Don’t miss our blog on Social Interactive Content.
Take this case story for example, The Perfume Shop created a unique space for customers to engage directly with the brand and vote for their favorite scents. This enabled them to reach more people and also increase their brand awareness.
9. Let Your Customers Help Themselves with Always On Support
People don’t want to wait for answers. They want them now. Interactive tools like chatbots or decision trees allow users to solve their own problems, 24/7. It saves you time and keeps customers satisfied.
10. Stand Out From the Noise with Unique Always On Content
Every brand is competing for attention. Interactive Content helps you stand apart. Instead of a static ad or basic blog post, offer users an experience.
For instance, try out this short poll we’ve included in this blog post and see for yourself how engaging it can be!
How Dot.vu Helps You Get There
If you’re wondering how to create Interactive Content quickly, Dot.vu offers a variety of templates that makes it easy to launch your own always-on campaigns. No need to start from scratch. You can pick a template, customize it, and start engaging your audience.
Want an Interactive Quiz? We’ve got templates for that. Need a product configurator? We’ve got it covered. Looking for something a bit more fun, like a game or a challenge? Yup, Dot.vu has those too.
The best part? It’s all automated. Your Interactive Content can run non-stop, keeping your marketing working while you focus on other tasks.
So, sign up for Dot.vu’s Free 14-Day Trial and create Always On campaigns that engage and convert 24/7!
