What if your next marketing campaign could guarantee that it was shared by your customers with new relevant people that you otherwise wouldn’t have been able to reach? Social Interactive Content is one of the Interactive Experiences we have at Dot.vu. It is a content type that engages your customers in exciting brand journeys. What’s more, it prompts them to share it with their friends. People are far more likely to buy something when they are referred by a trusted friend. As a result, Social Interactive Content is a marketing winning formula for many companies.
Introducing Social Interactive Content
Social media is a crucial customer communication channel. Facebook, Twitter, TikTok, and Instagram are some of the platforms where customers follow their favorite brands. Therefore, every company must be consistent on social media.
Furthermore, social media plays a significant role in the buying process. In fact, among people who buy things online, more than 95% have used social media in the previous month. This is where Social Interactive Content comes in to help you win your visitors’ hearts!
Social Interactive Content is a type of Interactive Content with a social dimension that requires customers to share the experience with friends. Think of it as referral marketing. The focus is on creating positive brand associations through facilitating engagement and reinforcing personal experiences.
Social Interactive Content can be used in many different contexts, such as:
- After a purchase
- When signing up for a newsletter
- As a part of your seasonal marketing strategy
- To promote an event
- or something entirely else that make sense for your business.
How to increase social media shares?
Nowadays, sharing on social media is a daily habit for many of us. Let’s take a step back and explore the psychology of why people share.
Here are some of the reasons why people share content on social media. They do it to:
- Entertain others
- Promote values, causes, and beliefs
- Nourish personal relationships
- Get attention and seek validation
- Express and evoke emotions
- Get a sense of belonging to a community
- Start a meaningful discussion
- Educate others
You can increase your social media shares by producing content which will fulfill the needs of your audience. For instance, you can create educational or entertaining content that will encourage people to share with others. Another way is to provide your customers with tools that will help them nourish their relationships.
Overall, creating content that people will want to show to others is the key to success. Social Interactive Content helps you in this task because it contains the necessary elements to encourage visitors to share.
Benefits of Social Interactive Content
Creating Social Interactive Content has many advantages for your company.
Increase brand awareness
Social Interactive Content encourages customers to share your message. As a result, you boost social reach. The more people share your content, the more prospects will see it. Moreover, when your audience carries your message, you increase the sense of trust and reliability.
Social Interactive Content is one of the least intrusive ways to generate leads for your business. You can insert a lead form in the experience. You can also encourage your customers to give you their names and email addresses with discount codes and other rewards.
Grow customer base
Customers sharing your message will send it to highly relevant people who are more likely to become new customers.
When people share your content, your brand name will be visible. In addition, the social shares will contain a link back to your website. Therefore, the increasing social media reach will result in higher traffic too.
With Social Interactive Content, you facilitate personalized experiences. As a result, you differentiate your business and get your message heard.
When it comes to making a purchasing decision, customers will increasingly turn to the advice of their peers. Social Interactive Content both serves as a great experience and a motivating power for customers to share it with their friends. This is beneficial as communication then becomes peer-to-peer and not business-to-consumer. Hence, it is more likely to grab attention and win trust.
Examples of Social Interactive Content
Now, we will dive into some examples of Social Interactive Content. All these experiences are available in our marketplace. So, you can easily customize them and build your own experience!
Gift Card with Wheel of Fortune
Gift Card with Wheel of Fortune template is a mix between personalizing a gift card for a friend and a game experience. The experience requires someone to customize a gift card by uploading two images and adding a custom message – Ideal for Valentine’s or Christmas, where sharing a gift card matches the spirit of the seasonal event.
The first person must first configure a gift card, which he/she can then share through Facebook or as a link. Then, when the second person arrives, he/she must give their email to play the game and for their chance to win a prize
Pro tip: You can use instant-win to further incentivize participation. If a person should be lucky enough to win, they can claim the prize right away and choose to create a new gift card. Should the person lose, they can earn an extra spin by sharing the game on Facebook.
A concept like this is perfect for leveraging the reach of your customers, by motivating them to share something fun and personal with their friends or loved ones.
In addition, to make for an even stronger impact, you can have your customers choose between specific products and decide what their friends will like. This way the experience becomes even more personalized. As a result, it will ramp up engagement-rates and give you some valuable insights.
Picture Voting Contest
This template is a contest where participants need to create an account and upload a picture. Then, they can vote on other images to earn karma points and make their picture visible to more people.
The Picture Voting Contest will encourage customers to participate actively because they will seek validation.
Pro tip: You can select a contest theme that matches your brand. For example, if you sell hair products, you can ask participants to upload photos of their hair styles. As a result, you will boost brand awareness.
Crack the Easter Egg Social Game
This is a social game that drives engagement. Customers need to crack the egg for a chance to win a prize. On top of that, they can create their own game and share it with friends! After adding their names and choosing the egg style and 3 prizes, participants can send it through a link or on social media.
Crack the Easter Egg game is among the most engaging Easter marketing ideas. You would encourage people to share because they will entertain their friends and loved ones with a fun online activity.
This experience invites your customers to create their own stories and share them with friends. Your visitors need to complete a short questionnaire. As a result, they get a customized love story.
People would share this experience to nourish personal relationships. Once they have spent time crafting a Personalized Story, they want to share it with their loved ones to show love and appreciation.
Pro tip: Combine this Personalized Story template with other Interactive Valentine’s Day marketing ideas to boost sales in February.
Mother’s Day Card
This online experience enables users to create a personal letter for Mother’s Day. This is how it works: your visitors need to pick a card, write a personalized message and share it with their moms. The recipients can then subscribe to your newsletter to get a discount on their next purchase. Therefore, you increase social media shares and boost sales with a single Social Interactive Content experience.
The Mother’s Day card is a perfect addition to your Mother’s Day campaign. People will share to show appreciation on this special day.
Create shareable content with Dot.vu
Launching a Social Interactive Content campaign is not as complex and time-consuming as you might think. On the contrary, you can easily do it with Dot.vu. We have created several ready-to-be-customized templates.
If you want to discuss how using Social Interactive Content will benefit your business, book a meeting with us. Our Interactive Content experts will help you build your shareable content!