According to statistics, 95% of marketers consider webinars one of their key strategies in marketing. Webinars, can convert as much as 51%, by educating and engaging customers. Webinars provide a more engaging and customized experience which is why marketers have found them to be one of the most effective channels for their audience. But how can you make your webinars interactive? This could be a great opportunity to try something new, if you haven’t tried it already. By using appropriate engagement tools, you could build a webinar that intrigues your audience and keeps them hooked from start to finish.
This blog post will help you understand which engagement tools are ideal to craft an engaging webinar. So get in here, and find out how to create interactive webinars!
First things first: Define your objectives
Live streaming a webinar, virtual event or conference can bring about a lot of audience engagement. The more engagement, the higher possibility a webinar or virtual event attendee becomes a paying customer. This is why you have to plan for audience engagement rather than hoping it just happens.
Consider what you want to achieve before pursuing a plan for your webinar or virtual event. Interested in generating leads? Build customer relationships? Teach your target audience regarding a topic?
For instance, if your objective was to generate leads, you could check how many of the participants filled in the lead form. After you have identified what your goals are, that’s when you can decide on the engagement metrics needed to meet those objectives.
Define clear objectives for yourself and your engagement metrics, so you can focus on tracking data that accurately reflects the right application in your strategies.
How to make webinars interactive?
Monologues are boring, and the research is clear: this can lead to derailed concentration. But fear not! Take your virtual event to the next level with Dot.vu’s interactive features that keep your audience hooked. With Dot.vu, you can build a engaging webinar experience that will not only fascinate your audience but also give you more information regarding their interests and behaviors.
So, if you want things to pop in your webinars, Dot. vu is the platform for you! Ensure an unforgettable experience for your audience with interactive features, a user-friendly interface and real-time analytics which allows you to create a high-conversion level webinar platform.
Now let us tell you how YOU can make your webinars the most engaging online events ever — these are our top 7 tips.
1. Encourage your audience to take action with Interactive Content
Make use of virtual reality for your next Livestreamed webinar by engaging your customers and giving them an immersive feeling of your brand. By using 3D and 360-degree images Interactive Experiences, you can provide a more immersive and memorable experience than that of a standard webinar.
Think of guiding your audience through an Interactive Virtual Tour, they have never experienced, featuring your products and services. You can even view and advise them live as they make their choices.
Virtual reality can add a new dimension of excitement to your webinars, whether you’re hosting a product launch or customer training session. Well, why not trying it out and check the results by yourself?
Try out an Interactive Virtual Tour!
2. Gather information with Surveys/ Quizzes/ Polls
Before your webinar begins, educate your customers about what you will present in the webinar with a survey or quiz. The survey or quiz can, for instance, be placed at the entrance of your virtual environment. Also, it is always recommended to work with a lead form at the beginning or the end of your Interactive Virtual Tour, collecting relevant data about your customers. The collected information will make it easier for you to reach out to your customers after your webinar.
Leveraging polls in your Interactive Virtual Tour is another way to gather information about your customers before the webinar. By asking them which topics they are interested in hearing about, you can tailor your livestream to be more relevant and engaging for your audience.
Another option to kickstart or end your webinar is to get customers’ insights through a survey. Particularly, after the event, a survey is placed best to receive feedback from your audience. This is an excellent way to gather valuable insights about your customers’ opinions and preferences, which you can use to improve your future webinars.
Check out Dot.vu’s Interactive Poll!
3. Use pictures
Enhance your virtual room by including informative pictures related to the event. Start by displaying the schedule of the webinar or create a gallery of images with brief descriptions that visitors can peruse to gain knowledge before the webinar begins.
To make the event more interactive, encourage visitors to take a picture of themselves and place it next to the webinar screen. This will create a realistic sense of others being present in the room.
See an example of Image Gallery!
4. Leverage gamification
Are you concerned that your audience may lose interest or tune out during a break in your webinar? One way to combat this is by incorporating event gamification that keeps your audience entertained and involved.
Consider using a Shopping Game that prompts your audience to find specific items or products on your website. It helps with getting traffic to your site and builds familiarity with your audience so that they are encouraged to buy an item from you.
Another option is a Cup Game, which creates a challenge among your audience to follow the movement of the cups as they are shuffled around, and make their guess as to where the prize is hidden. They not only manage to entertain the participants but also attempt to generate some build-up for what lies ahead in the webinar.
Explore Dot.vu’s Cup Game Template!
5. Use Interactive Videos
One effective way to fuel conversation during your webinar is to incorporate interactive elements, such as an Interactive Video. By sharing an Interactive Video with your audience prior to the webinar, you can introduce them to your company and create a more engaging and personalized experience.
Consider sending an email to your list of signed-up participants with an Interactive Video that provides insights into your company and what you offer. This can help to evoke curiosity and context around webinar topics. An Interactive Video enables your audience to interact with your content in a valuable manner and feel more connected with your brand.
For example, you can create an Interactive Video that provides sales consultation experience. By sharing an Interactive Video with your audience before the webinar, you can provide them with valuable insights and create a more personalized experience.
Dot.vu Client’s Interactive Video Example
6. Organize a contest
Set up a Wheel of Fortune in your Interactive Virtual Tour and chose one lucky visitor from those who filled in the lead form. Thus, you will increase the lead amount and collect quality leads to reach out to later. It will also help to engage customers to participate and improve their perception of your brand. It is a great way to promote your product or sponsor one by giving it out to your customers.
Take a look at this example of a Wheel of Fortune Game Contest!
7. Scale it up
If you’re looking to scale up your webinar with multiple speakers or breakout rooms, consider creating several rooms in your Interactive Virtual Tour. This will allow you to entertain your visitors with more Interactive Content and Experiences while keeping them engaged throughout the webinar.
Another effective strategy is to create gated rooms that only open at specific times during the webinar or when visitors have filled out a lead form. This can help to generate interest and incentivize participation, while also providing valuable opportunities for lead generation and audience engagement.
By incorporating multiple rooms and gated experiences into your virtual tour, you can create a more engaging and Interactive Experience for your audience, while also generating valuable leads and driving conversions.
Review analytics to make your next webinar interactive!
Use the data you gathered at the end of the webinar to make sure you are able to improve your future marketing campaigns. Analyze your engagement metrics to see whether you achieved your goals and apply what you learned for next time.
Another idea here is to follow up with the people who subscribed to inform them about your future events. It will make your audience stay interested in your brand and provide quality opportunities for lead generation or customer retention.
This way, you can assess how well your webinar performed and leverage insights to build on your success for future events and campaigns. These should prove useful in developing a more sustainable marketing strategy while creating lasting relationships with your audience.
Engage your audience during your next webinar!
Experience the power of Dot.vu and our templates for yourself. Sign up for a free 14-Day Free Trial account TODAY! These templates will help you hit the next level with your future webinars and engage your audience in a different manner than straight up talking to them.
We encourage you to experience our interactive templates and understand the difference for yourself! With Dot.vu, you have access to a lot of well-designed customizable choices that ensure to deliver a better engagement-centric webinar experience.
So why wait? Sign up for an account with Dot.vu today and discover how these templates can enhance your future webinars and help you stand out from your competition.
