Event gamification: the new trend you must follow13 min read

Event gamification is the new trend you must follow to create unique attendee experiences

Do you enjoy playing video or mobile games? If yes, you belong to the 40% of the population who spends a fair amount of their time gaming! Games are an intrinsic part of our everyday lives. The validation of winning a prize or earning points keeps us excited and motivated to play. Moreover, the challenges we face help us improve our concentration, problem-solving, and decision-making skills.  

Nowadays, organizations use games to educate and engage their audiences. Event organizers are also embracing the power of gamification. This blog post will help you understand why gamification for events is a trend you should be following.  

What is gamification?  

Some people consider gamification a new concept in business and other areas. However, this is a total misconception. Gamification is a technique that can be traced back to 1912, when a famous popcorn brand began to include a free prize in their bags. The term itself became popular in 2010. 

Simply put, gamification is the method of using game elements to make non-game activities more engaging. Examples include gamification in marketing, education, and healthcare.  

Now let’s dive into the topic of this blog post: gamification in events. Gamifying one or multiple elements of your conference, meeting, or trade show is one of the newest trends in the event industry.  

Brief history of gamification

Why is gamification in events becoming so popular?  

Event gamification is all about applying game elements to enhance the overall experience during your event. Contrary to popular belief, this technique is not a new one. It has existed for many years. For example, rewarding the winners on trivia nights with gift certificates and tech gadgets is a well-known method for motivating participants. Nonetheless, the term gamification for events is becoming more popular among event planners nowadays.  

The reason? The newest technology makes event gamification more powerful than ever before. Today, it is possible to go beyond traditional event activities. Event gamification enables companies to create memorable experiences for their attendees.  

Benefits of using event gamification 

Gamifying your event has several compelling benefits for your organization. If we have to say it all in one sentence, here is why gamification in events is a trend you must follow:  

Event gamification turns any event into an unforgettable experience for each guest. Click To Tweet

In this paragraph we summarize the main advantages of leveraging gamification for events.  

Increasing attendee engagement  

People sitting still for too long tend to become bored. Presentation after presentation might turn your excited attendees into sleepy and grumpy guests. Don’t worry! Gamification can keep your audience engaged during the whole duration of the event.   

Creating better networking opportunities  

Imagine the following situation. You have organized an event where more than 10 speakers will educate the guests on certain topics. Instead of listening to all 10 presentations in a row, your attendees participate in a discussion session where they share their learnings, play memory games, and answer questions together. All these mutual activities will strengthen the communication between them. As a result, your event will become a brilliant networking opportunity for each guest.  

Higher Return on Investment  

The higher the engagement and the better the networking opportunities, the more people will attend your next events. From a financial point of view, your company will enjoy a higher return on investment from every upcoming event.  

Improving internal training  

You can also implement gamification during your next internal training event. Combining game elements with educational material is a proven method to improve knowledge retention and maintain high levels of engagement. How does it work? Studies show that gameplay stimulates a strong hippocampal activation which, in turn, makes content easier to remember. Therefore, testing your employees’ knowledge through different games during their training sessions will increase engagement. As a result, you will improve the overall internal training quality.  

Developing brand recognition  

Regardless of the type of event you are organizing, gamification will make your brand stand out. A successful conference or trade show will leave positive memories in your audience’s minds. The satisfied attendees will spread the word about your brand. Furthermore, a gamified internal training session will boost your employer branding.  

Getting to know your audience better 

Among other things, gamification for events helps you gather consumer data. Especially during virtual and hybrid events, technology allows you to implement digital polls, Marketing Games, Interactive Quizzes, and Interactive Videos. Not only do these experiences engage your audience, but they also help you get to know the participants better through their answers and actions.  

Benefits of leveraging the power of event gamification

How do you gamify an event? 

Gamification in events can take many different forms. Keep in mind that you can implement game elements before, during, and after the event. You can use games for everything from promoting an event to collecting feedback.  

Pro tip: Gamifying your event does not mean turning your whole event into a competitive video game. Incorporating a few game elements is a brilliant idea, but don’t go too far. 

Event gamification for physical events  

Try to avoid long, boring presentations during your next physical event. Adding a gamified element every now and then will keep your participants focused. Here are a few ideas for turning your physical event into a memorable experience:  

  • Provide board games for your audience to enjoy during the breaks. Alternatively, you can set some video games up.
  • Consider games that will help you attendees socialize and get to build their network.  
  • Organize a creative workshop with rewards for the best results.  
  • Use quizzes after every presentation to test your attendees’ knowledge.  
  • Don’t forget to organize energetic activities for attendees to restore their energy after every presentation.  

We encourage you to select the ideas that will help you achieve your goals. Align with the event’s theme. Otherwise, you might confuse your audience. For example, if it is a health event – organize sports challenges where participants can compete with one another.  

Pro tip: Make sure to align your entertainment ideas with the theme of your event.  

Virtual event gamification  

One of the biggest challenges with virtual events is online fatigue. Keeping participants active is mission impossible. Or is it?  

Let’s explore some virtual event gamification ideas that will help you overcome this issue:  

  • Interactive Content can help you turn your virtual event into a phenomenal success. Marketing Games are particularly useful methods for retaining attention.  

Pro tip: Virtual event gamification is also one of the best ways to generate leads for your business. You can add non-intrusive lead forms to every experience. As a result, your event will turn into a lead generation machine.  

  • Rewarding participation will keep your attendees excited. For example, you can offer rewards, badges, or loyalty points for every trade show stand they visit virtually.  
  • Gamify the feedback process! Every event planner wants to know whether the activities were engaging and practical for their attendees. Using polls is a great way to receive feedback, but how do you make sure that more people answer your questions? With gamification! Reward your attendees for every completed poll.  

Hybrid event gamification  

The key to a successful hybrid event is providing your in-person and virtual attendees with equal access to all experiences. Therefore, the activities you plan in terms of gamification should serve as a bridge between both audiences.  

  • Encouraging user-generated content will bring in-person and virtual attendees closer together. Incentivize your customers and employees to share photos from the event on their social media to enter a contest. The motivating factor in this experience is the desire to win the competition.  
  • Use the same Marketing Games for all participants. Offering an equal chance to win a prize regardless of the participant’s location will increase engagement. Networking games are particularly important during hybrid events. After all, you want to make sure that no one feels excluded during the event.  
  • Gather feedback by sending the same poll to all attendees.  

Related: Hybrid events examples to inspire you in 2022.

Event gamification ideas  

In this paragraph, we delve into some of the best event gamification examples to get you inspired. There are thousands of different games that you can use for your next event. Let’s explore some Marketing Games ideas that will create an explosion of positive feedback on social media! 

1. Marketing Games during the waiting stage 

Turn the waiting stage of your hybrid or virtual event into an exciting time for your attendees. Embedding a simple Marketing Game to your microsite can increase engagement before the event has even started!  

Any game can be suitable for the waiting stage. As long as it adapts to the event theme and your brand identity, users will love it! Some great examples include puzzles, games of chance, platform games, and tapping games.  

Opt for challenging games. These will make your guests’ dopamine levels spike. As a result, your guests will feel motivated to take part in your event.  

Event gamification idea: The Unicorn Game during the waiting stage
Try one of our best Marketing Games, The Magical Unicorn Game.

 

2. Educating with Marketing Games  

Leveraging gamification will make learning funnier. Make sure to test your audience’s knowledge after every presentation with a fun game. A leader board will create healthy competition among the attendees.  

Educating customers in a fun way during your next event with a Quiz with leaderboard
Can you imagine the excitement your attendees would experience if they see their name on leaderboard? Explore this Quiz with leaderboard template!

3. Marketing Games to reward your attendees  

Tap into the competitive nature of people with Marketing Games, where the best ones would receive a reward. For this purpose, you can pick any game that has a leaderboard.  

Virtual event gamification ideas: tapping game with leaderboard
Whoa! This tapping game is so challenging! Do you think you can make it to the leaderboard?

 Another great example is a game with discount codes. You can use it to reward early check-in, fast learners, active participants, or provide everyone with the opportunity to get a hot deal – the choice is all yours.

Incentivize participation during your next event with digital scratch card games
Who would love a good discount? Click on the image to see how it works!

 

4. Marketing Games during breaks  

Even the most curious people will feel exhausted after a long presentation, no matter how interesting it is. Therefore, enabling your attendees to play a mini game during the breaks will help them relax.  

We suggest a simple game that will entertain your guests.  

Event gamification idea: Rotating puzzle game
Can you make it in 15 seconds? Try this Rotating Puzzle game!

 

5. Interactive Quiz  

Quizzes are a great alternative to knowledge games. You can entertain and educate your attendees with Interactive Quizzes before, during, and after your event. The thrill of getting as many answers right will keep your audience engaged and eager to learn more.  

Related: What is an Interactive Quiz? 

Quizzes can bring dynamic to any event. Selecting a quiz with game elements will guarantee an equally entertaining and educational experience.  

Interactive Quiz for gamifying your next event
Having fun and learning at the same time? You can have it all in this Spin & Quiz experience!

 

6. Gamified Videos  

A gamified video is an Interactive Video where you encourage viewers to participate actively in the experience. For example, you can insert certain items in the video and ask attendees to find them all. Then, you can reward whoever has strong attention to detail.  

Pro tip: You can record your event and make an Interactive Video out of it. This can help you promote your next event in a highly engaging way.  

Add some fun to your next event with event gamification! 

Forget about boring, long events. Ignoring the opportunity to implement fun activities during your next conference, trade show, or internal training session might deteriorate your brand image. Gamification will set your organization apart during your next event.  

Dot.vu is an Interactive Content platform that offers hundreds of customizable gamification templates. Explore our marketplace or book a meeting with an expert to ensure your next event is a huge success! 


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