[Infographic] 7 Types of Quizzes for your Marketing

Have you ever considered using Online Quizzes in your marketing strategy? If not, I encourage you to consider the different types of quizzes options below. Scroll down to the bottom of this blog post to check out live examples for each of the 7 types of quizzes listed below.

7 types of quizzes for your marketing - Infographic

7 live examples + templates for each type of quiz:

The Classic knowledge Quiz:
quiz digital marketing knowledge and news

How it works: This type of quizzes usually contains a series of multiple-choice questions with 1 right answer and alternative (wrong) answers. The results include a score with feedback, commentary, or advice.

Example: See how Dot.vu used a quiz to engage their target audience (marketers) by challenging them with a Digital Marketing Quiz. Click here to see the interactive experience!

You can make your own knowledge quiz in a matter of minutes with this Interactive Content Template.

MasterChef Denmark created this fun quiz to create a bit of buzz about the upcoming season of the popular reality show, and to encourage potential contestants to sign up for their casting call.
The Personality Test:

How it works: This type of quizzes contains a series of multiple-choice questions, where each answer points to a specific personality type. On completion of the quiz, the user is presented with the personality type that fits most of his answers.

Example: MasterChef Denmark created this fun quiz to generate a buzz about the upcoming season of the popular reality show. In addition, they also succeeded in encouraging potential contestants to sign up for their auditions. Click here to try the interactive experience!

Make your own Personality Test with this easy-to-customize Template.

Landbrug Og Fødevare (Danish Agriculture and Food Organization) used this quiz to educate the Danish population about the health benefits of adding more eggs to their diet.
The Educational Quiz:

How it works: This is like the classic knowledge test, but the main goal of this type of quizzes is to educate your audience. That’s why users usually receive feedback after each question. 

Example: Landbrug Og Fødevare (Danish Agriculture and Food Organization) used this quiz to educate the Danish population about the health benefits of adding more eggs to their diet.  Click here to try the interactive experience.

Make your own Educational Quiz with this easy-to-customize Template.

The user watches a video and answers questions – great for tutorials and other educational forms of content. This sample video quiz illustrates how you can ask questions while watching a video.
The Video Quiz

How it works: In this type of quizzes, the user watches a video and answers questions directly during the interactive experience – it’s great for tutorials and other educational forms of content because it allows viewers to test themselves to find out if they retained the information correctly. 

Example: This video quiz template illustrates how you can ask questions while watching a video. Click here to try the interactive experience.

Make your own Video Quiz with this easy-to-customize Template.

A fun experience where the video stops and asks the user to guess what happens next. See how Benefit Cosmetics repurposed one of their short videos into this ‘what happens next’ quiz contest.
The ‘What Happens Next’ Quiz

How it works: In this type of quizzes, the user will participate in a fun interactive experience where he will watch a video that will sometimes stop to asks the user to guess what happens next.

Example: See how Benefit Cosmetics re-purposed one of their short videos into this ‘what happens next’ quiz contest. Click here to try the interactive experience.

A great way for marketers to boost those newsletter opt-in rate is by offering prizes or give-aways to those who take the quiz. Example: Debic – a global B2B dairy product brand – used this quiz to connect with their target audience (chefs and bakers) and to grow their email subscriber list.
Quiz Contests

How it works: Another excellent way for marketers to boost their newsletter opt-in rate or generate new leads is by offering prizes or giveaways to those who take the quiz. You can achieve that by adding a contest to any other type of quizzes. For example, you could create an educational quiz with a prize for participants who get a perfect score.

Example: Debic – a global B2B dairy product brand – used a quiz contest to connect with their target audience (chefs and bakers) and to grow their email subscriber list. Click here to try the experience (in Danish).

Make your own Quiz Contest with this easy-to-customize Template

The user answers a series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with products or solutions that match her personality type. Signature Scents by Hand helps their customers discover the right scent notes for their personality and then encourages them to order from their webshop.
Shopping Quiz

How it works: With this type of quizzes, users answer a series of multiple-choice questions, where each answer points to a specific personality type. On completion, the users are presented with products or solutions that match their personality type.

Example: Signature Scents by Hand helped their customers discover the right scent notes for their personality and then encourages them to order from their webshop with this type of quizzes.  Click here to try the interactive experience.

Make your own Shopping Quiz in a matter of minutes with this easy-to-use Template.


In conclusion,

Quizzes are a great way to boost your engagement rate and grow your email list. You can use them for many purposes, from simply entertaining your visitors or educating them on your company. Also, as you have read, there are many different types of quizzes to chose from.

At Dot.vu, we have seen crazy results from clients who implemented quizzes in their marketing strategy. So, we created many different types of quiz templates to make it really easy for you to create your own in minutes. Design and launch your own quiz today!

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