[Infographic] 7 Types of Quizzes for your Marketing

7 types of quizzes for your marketing cover image

Have you ever considered using any types of quizzes in your marketing strategy? If not, I encourage you to consider the different options below. Scroll down to check out live examples for each of the 7 types of quizzes listed below.

7 types of quizzes for your marketing - Infographic

7 templates + examples for the types of quizzes:

The Classic knowledge types of quizzes

quiz digital marketing knowledge and news

How it works: These types of quizzes usually contains a series of multiple-choice questions with 1 right answer and alternative (wrong) answers. The results include a score with feedback, commentary, or advice. Click here to see the interactive experience!

You can make your own knowledge quiz in a matter of minutes with this Interactive Content Template.

The personality quiz

MasterChef Denmark created this fun quiz to create a bit of buzz about the upcoming season of the popular reality show, and to encourage potential contestants to sign up for their casting call.

How it works: It contains a series of multiple-choice questions, where each answer points to a specific personality type. On completion of the quiz, the user is presented with the personality type that fits most of his answers.

Example: MasterChef Denmark created this fun quiz to generate a buzz about the upcoming season of the popular reality show. In addition, they also succeeded in encouraging potential contestants to sign up for their auditions. Click here to try the interactive experience!

Make your own Personality Test with this easy-to-customize Template.

The educational types of quizzes

Educational types of quizzes that give feedback after every question

How it works: This is like the classic knowledge test, but the main goal of this type of quizzes is to educate your audience. That’s why users usually receive feedback after each question. Click here to try the interactive experience.

The video quiz

The user watches a video and answers questions – great for tutorials and other educational forms of content. This sample video quiz illustrates how you can ask questions while watching a video.

How it works: The user watches a video and answers questions directly during the interactive experience – it’s great for tutorials and other educational forms of content because it allows viewers to test themselves to find out if they retained the information correctly. 

Example: This video quiz template illustrates how you can ask questions while watching a video. Click here to try the interactive experience.

Make your own Video Quiz with this easy-to-customize Template.

The ‘what happens next’ type of quiz

A fun experience where the video stops and asks the user to guess what happens next. See how Benefit Cosmetics repurposed one of their short videos into this ‘what happens next’ quiz contest.

How it works:  The user will participate in a fun interactive experience where he will watch a video that will sometimes stop to asks the user to guess what happens next.

Example: To demonstrate, see how Benefit Cosmetics re-purposed one of their short videos into this ‘what happens next’ quiz contest. Click here to try the interactive experience.

Quiz Contest

An example of a type of quiz contest that captures new email opt-ins and leads

How it works: Another excellent way for marketers to boost their newsletter opt-in rate or generate new leads is by offering prizes or giveaways to those who take the quiz. You can achieve that by adding a contest to any other type of quizzes. For example, you could create an educational quiz with a prize for participants who get a perfect score.

Example: Debic – a global B2B dairy product brand – used a quiz contest to connect with their target audience (chefs and bakers) and to grow their email subscriber list. Click here to try the experience (in Danish).

Make your own Quiz Contest with this easy-to-customize Template

Shopping Contest

Shopping contest type of quiz with multiple choice questions

How it works: Particularly, with this type of online quizzes, users answer a series of multiple-choice questions, where each answer points to a specific personality type. On completion, the users are presented with products or solutions that match their personality type.

Example: Signature Scents by Hand helped their customers discover the right scent notes for their personality and then encourages them to order from their webshop with this type of quizzes.  Click here to try the interactive experience.

Make your own Shopping Quiz in a matter of minutes with this easy-to-use Template.


In conclusion,

After all, the above mentioned types of quizzes are a great way to boost your engagement rate and grow your email list. You can use them for many purposes, from simply entertaining your visitors or educating them on your company. Also, as you have read, there are many different types of quizzes to chose from.

At Dot.vu, we have seen crazy results from clients who implemented any of these types of quizzes in their marketing strategy. Therefore, we created many different types of quiz templates to make it really easy for you to create your own in minutes. Design and launch your own quiz today!


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