[Infographic] 7 Types of Quizzes for your Marketing

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Have you ever considered using Online Quizzes in your marketing? If not, I encourage you to consider the options below. Scroll down to the bottom of this blog post to check out live examples for each of the 7 types listed below.

Quizzes aren't all fun and games. Marketers can use them in many ways to engage their audience, boost social sharing, grow email lists or generate serious leads. This infographic explains 7 types of quizzes companies can use in their marketing.

 

7 live examples + templates for each type of quiz:

The Classic knowledge Quiz:quiz digital marketing knowledge and news

How it works: A Series of multiple-choice questions with 1 right answer and alternative (wrong) answers. Results include a score with feedback, commentary or advice.

Example: See how Dot.vu used a quiz to engage their target audience (marketers) by challenging them to this Digital Marketing Quiz. Click here to experience

You can make your own in a matter of minutes with this Content Wizard

MasterChef Denmark created this fun quiz to create a bit of buzz about the upcoming season of the popular reality show, and to encourage potential contestants to sign up for their casting call. The Personality Test:

How it works: A Series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with the personality that was chosen most times.

Example: MasterChef Denmark created this fun quiz to create a bit of buzz about the upcoming season of the popular reality show. As well as to encourage potential contestants to sign up for their casting call. Click here to experience

Make your own Personality Test with this easy-to-customize Template

Landbrug Og Fødevare (Danish Agriculture and Food Organization) used this quiz to educate the Danish population about the health benefits of adding more eggs to their diet.The Educational Quiz:

How it works: This is like the classic knowledge test, but gives the user feedback after each question.

Example: Landbrug Og Fødevare (Danish Agriculture and Food Organization) used this quiz to educate the Danish population about the health benefits of adding more eggs to their diet. Click here to experience

Make your own Educational Quiz with this easy-to-customize Template

 

The user watches a video and answers questions – great for tutorials and other educational forms of content. This sample video quiz illustrates how you can ask questions while watching a video. The Video Quiz

How it works: The user watches a video and answers questions – great for tutorials and other educational forms of content.

Example: This sample video quiz illustrates how you can ask questions while watching a video. Click here to experience

Make your own Video Quiz with this easy-to-customize Template

 

A fun experience where the video stops and asks the user to guess what happens next. See how Benefit Cosmetics repurposed one of their short videos into this ‘what happens next’ quiz contest. The ‘What Happens Next’ Quiz

How it works: A fun experience where the video stops and asks the user to guess what happens next.

Example: See how Benefit Cosmetics re-purposed one of their short videos into this ‘what happens next’ quiz contest. Click here to experience

 

 

A great way for marketers to boost those newsletter opt-in rate is by offering prizes or give-aways to those who take the quiz. Example: Debic – a global B2B dairy product brand – used this quiz to connect with their target audience (chefs and bakers) and to grow their email subscriber list.Quiz Contests

How it works: Another great way for marketers to boost those newsletter opt-in rate is by offering prizes or give-aways to those who take the quiz.

Example: Debic – a global B2B dairy product brand – used this quiz to connect with their target audience (chefs and bakers) and to grow their email subscriber list. Click here to experience

Make your own Quiz Contest with this easy-to-customize Template

 

The user answers a series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with products or solutions that match her personality type. Signature Scents by Hand helps their customers discover the right scent notes for their personality and then encourages them to order from their webshop.Shopping Quiz

How it works: The user answers a series of multiple-choice questions, where each answer option points to a specific personality type. On completion, the user is presented with products or solutions that match her personality type.

Example: Signature Scents by Hand helps their customers discover the right scent notes for their personality and then encourages them to order from their webshop.  Click here to experience

Make your own in a matter of minutes with this Content Wizard

 

 

 

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