It could be suggested that every industry can use infographics to educate the customer and in fact, it is better at doing so. They are very much in demand especially when you need to break down complicated information. 80% of what they see, as opposed to 20% of what they read and 10% of what they hear! Infographics are definitely a part of every marketing strategy because, as many as 91% of consumers prefer visual content. Wave farewell to dry and dull text-based pieces of content and say hello to visually engaging ones that can remain in your audience’s memory.
What is an Interactive Infographic?
Infographics are not a new feature by any means, but aside from the creation of graphics or images to display facts and figures, traditional infographics provide little beyond reading and viewing capabilities. Rather than being passive observers, they educate, entertain and engage your customers with active participation. They are also one of the best examples of interactive marketing, as they create bilateral exchanges with consumers.
Interactive Infographics allows you to add different types of interactivities like hotspots, polls, surveys, quizzes, videos, games, lead forms and calculators etc.
Customers can interact with your brand and get to know more about your company, product or services by answering questions, selecting preferences, guessing, voting, navigating or playing. This is why Interactive Infographics are used extensively for event marketing and other similar purposes.
But, the most important factor that makes your Interactive Infographic success is simple — make it easy for customers to digest. This means that customers should be able to understand the information you’re trying to highlight without feeling overwhelmed. Interactive Infographics are designed to grab the attention of your consumers and educate them about your brand. So why not try them out?
Related: What is an Interactive Infographic?
Why use Interactive Infographics for marketing?
There is plenty of evidence to support the effectiveness of Interactive Infographics in achieving marketing goals. According to studies, 79% of marketers report that Interactive Content is effective at engaging customers, and 81% believe it grabs attention more effectively than static content. They offer a range of benefits to businesses looking to engage and educate their target audience.
Let’s take a closer look at why you should consider using Interactive Infographics in your marketing campaigns.
1. Increased engagement:
Interactive Infographics are very engaging because you give the opportunity for the customer to interact with your brand, in a fun and memorable way. Injecting polls, quizzes, and games into content compels customers to engage with it. In addition, this leads to a higher retention of customer interest for longer durations and helps in building a tighter bond between you and your ideal audience.
2. Improved brand awareness:
Companies that use high-quality infographics can increase their visibility, find new customers, and also positions themselves as thought leader in the industry.
Interactive Infographics are also highly shareable. Since they can easily be shared across social media platforms, it helps to increase your brand’s reach even further.
3. Lead generation:
Sharing infographics helps businesses become a little more visible while establishing themselves as an industry thought leader by creating eye-catching and informative content. They are also incredibly easily shared across the social web, extending your brand reach even further.
4. Improved information retention:
Interactive Infographics are also considered to generate leads. Be sure to include lead forms or coupon codes attached to exclusive content so you can gather customers’ information and convert this data into leads for future events. You can attract potential customers with an Interactive Infographic if you give the right punch.
5. Increased brand loyalty:
One of the ways by which businesses can increase customer engagement is to post quality content to ensure that you build customer loyalty. Interactive Infographics can position your brand as an industry innovator. This is because you get to show the desire your company has to not only educate your audience but also engage with them at the same time.
How to create engaging Interactive Infographics for marketing?
The process does not have to be complicated. Still, it involves making your Interactive Infographics so engaging that your readers would want to interact with it.
That’s exactly why we’re here to help you design your own Interactive Infographic and convey your brand message correctly. We have provided a detailed step guide below, segregated into every single task for easy execution.
- Topic: Select a relevant topic for your audience and align with your marketing objectives
- Research: Collect information, facts, and statistics related to the topic you are writing about.
- Visuals: Create images that communicate the message like icons, charts or graphs.
- Templates: Use Dot.vu’s infographic templates to create Interactive Infographics that are easy to use and visually appealing.
- Interactivity: Add interactivity like hotspots, quizzes, videos or lead forms for more engagement.
- Mobile optimization: Make your infographic mobile optimized so that it is accessible and easily consumed on the small screen.
- Promotion: Post your Interactive Infographic on your website or social channels, and promote it via email marketing, social media, or through paid advertising to get more visibility.
Related: How to make an Interactive Infographic
How to use Interactive Infographics for your marketing?
As we enter the digital age, concepts of content marketing have changed entirely with the emergence of short information in bite-sized forms. Not surprisingly, infographics are rapidly becoming among the most common forms of business content marketing.
In fact, as many as 65% of B2B marketers have started using infographics to reach their target audience. And the best part? Among other statistics, a report by Infographic World, a whopping 84% of people believe that infographics are an effective marketing tool to communicate ideas and information. As per the above statistics, every business needs infographics to outstand in the market.
Here are some ideas on where to use Interactive Infographics for your marketing:
1. Blog
You can embed Interactive Infographics in blog posts for an engaging and Interactive Experience on your page. Add interactive elements like hover-over, clickable hotspots, and animations to make your content stickier.
2. Social media
Infographics have high shareability on social media platforms like Twitter, Facebook and LinkedIn. They grab attention and draw interest, which is a good way to boost the engagement on your social media posts.
3. Events
Interactive Infographics can be used at events in such a way that gives attendees an immersive and Interactive Experience. Attendees can use their tablets or phones to interact with your infographic.
Try out our Interactive Infographic below!
5 Examples of marketing infographics
Interactive infographics can provide businesses and organizations better opportunities for conveying a message to their audience.
Here are a few examples of using infographics for your marketing strategy:
1. Presentation Infographic:
This kind of Interactive Infographic can be used to highlight a company’s history as well as products or services. This may include videos, animations, and clickable hotspots. For example, you can make a presentation infographics to provide information on the mission and vision of your company.
2. Timeline Infographic:
This is a simpler format to depict timelines of events that took place over periods of time or series. It can include anything from images, videos and text box. For instance, a business can develop a timeline infographic representing the history of their company.
3. Product Comparison Infographic
This type of Interactive Infographic can be used for comparing different products or services. It can include elements such as images, videos, and charts. For example, an electronic store can publish a Product Comparison Infographic that compares the features and specifications of different phone models.
4. List-Based Infographic:
This type of infographic template allows you to show information in a list form. This might involve content like images, icons and animations. For instance, a coffee shop could create a List-Based infographic that states how their delicious coffees are made.
5. Process/How-To Interactive Infographic:
This kind of Interactive Infographic can help take users through a process or a sequence of instructions. It can include things such as images, videos, and interactive elements. For example, a cooking website can show how to prepare a recipe through process/how infographic style.
Related: 8 types of Interactive Infographics
Are you now ready to leverage infographic marketing?
We have only scratched the surface of what Interactive Infographics can do for your marketing strategy, but as you can see these are the tools to make engaging content. Include Interactive Infographics within your marketing strategy and see all the results for yourself.
With Dot.vu, creating Interactive Infographics is simple. Our marketplace has a selection of templates you can pick from and adjust it to your brand style. Or, if you’re feeling creative, you can design your own from scratch with the help of our expert support team.
Sign up for a free 14-Day Free Trial account today and create an infographic for marketing your customers will love to interact with!
