Infographics are a powerful way to educate customers in every industry. They’re especially popular with customers because they make complex information easy to understand. It’s no wonder that people remember 80% of what they see, as opposed to 20% of what they read and 10% of what they hear! Moreover, with 91% of consumers preferring visual content, it’s clear that infographics are a must-have for any marketing strategy. Say goodbye to boring text-heavy content and hello to engaging visuals that your audience will remember.
What is an Interactive Infographic?
Infographics have been around for a while now, but traditional infographics only offer static content that you read and observe. However, modern Interactive Infographics are taking things to a whole new level. They educate, entertain, and engage your customers through active participation rather than passive observation.They are also one of the best examples of interactive marketing, as they create bilateral exchanges with consumers.
Interactive Infographics come with various interactivities such as hotspots, polls, surveys, quizzes, videos, games, lead forms, calculators, and more.
By answering questions, choosing preferences, guessing, voting, navigating, or playing, customers can interact with your brand and learn more about your company, products, or services. That’s why Interactive Infographics are great for event marketing and related activities.
The key to a successful Interactive Infographic is to make it easy for your customers to understand. Customers should be able to process the information easily and navigate it seamlessly. The goal of an infographic is to attract your customers’ attention and educate them about your brand, and Interactive Infographics do just that. So why not try them out?
Related: What is an Interactive Infographic?
Why use Interactive Infographics for marketing?
There is plenty of evidence to support the effectiveness of Interactive Infographics in achieving marketing goals. According to studies, 79% of marketers report that Interactive Content is effective at engaging customers, and 81% believe it grabs attention more effectively than static content. They offer a range of benefits to businesses looking to engage and educate their target audience.
Let’s take a closer look at why you should consider using Interactive Infographics in your marketing campaigns.
1. Increased engagement:
Interactive Infographics are highly engaging, as they allow customers to interact with your brand in a fun and memorable way. By incorporating elements such as polls, quizzes, and games, customers are encouraged to actively participate in the content. This increased engagement not only helps to retain customers’ attention for longer periods, but it also helps to create a stronger connection between your brand and your target audience.
2. Improved brand awareness:
By creating visually stunning and informative content, businesses can increase their visibility and establish themselves as thought leaders in their industry. Interactive Infographics are also highly shareable, meaning that they can be easily shared across social media platforms, increasing your brand’s reach even further.
3. Lead generation:
Interactive Infographics are also an effective way to generate leads. By incorporating lead forms or offering exclusive content or discounts, businesses can capture customer information and use it to nurture leads and drive conversions. By creating a compelling and informative Interactive Infographic, businesses can attract potential customers and encourage them to take action.
4. Improved information retention:
Traditional infographics rely on customers to read and comprehend information in a passive manner. Interactive Infographics, on the other hand, encourage customers to actively participate in the learning process. By asking questions, navigating through content, and completing interactive tasks, customers are more likely to retain the information presented to them. This can be particularly valuable for businesses looking to educate customers about complex products or services.
5. Increased brand loyalty:
By providing customers with engaging and informative content, businesses can increase customer loyalty. Interactive Infographics can help businesses establish themselves as thought leaders in their industry and demonstrate their commitment to educating and engaging their customers. By building a strong connection with their audience, businesses can foster a sense of loyalty and trust among their customers.
How to create engaging Interactive Infographics for marketing?
Creating engaging and Interactive Infographics is not only essential but can also be a simple and straightforward process.
To assist you in creating your own Interactive Infographics and effectively communicate your brand message, we’ve outlined a comprehensive step-by-step guide that breaks down the process into easily manageable tasks.
- Topic: choose a topic that’s relevant to your audience and aligns with your marketing goals.
- Research: gather data, facts, and figures that support your topic.
- Visuals: Select visuals that help convey your message, such as icons, charts, and graphs.
- Templates: Use Dot.vu’s infographic templates to create Interactive Infographics that are easy to use and visually appealing.
- Interactivity: Add interactive elements like hotspots, quizzes, videos, or lead forms to increase engagement.
- Mobile optimization: Optimize your infographic for mobile devices to ensure accessibility and easy readability.
- Promotion: Publish your Interactive Infographic on your website or social media channels and promote it through email marketing, social media, or paid advertising to increase its visibility.
How to use Interactive Infographics for your marketing?
The digital age has ushered in a new era of content marketing where bite-sized information and visually engaging content reign supreme. Unsurprisingly, infographics are quickly becoming one of the most popular types of content for businesses to use in their marketing strategies.
In fact, a staggering 65% of B2B marketers already use infographics to reach their target audience. And the best part? According to a survey by Infographic World, a whopping 84% of people believe that infographics are an effective way to communicate complex ideas and information. With stats like these, it’s clear that infographics are a must-have for any business looking to stay ahead of the curve in the world of digital marketing.
Discover some ideas on where to use Interactive Infographics for your marketing:
Interactive Infographics can be embedded in blog posts to provide a more engaging and Interactive Experience for your readers. By incorporating interactive elements such as hover-over effects, clickable hotspots, and animations, you can make your content more engaging and memorable.
2. Social media
Interactive Infographics are highly shareable on social media platforms such as Twitter, Facebook, and LinkedIn. They are eye-catching and attention-grabbing, making them an effective way to increase your social media engagement.
Interactive Infographics can be used at events to provide attendees with an immersive and Interactive Experience. By using touchscreens or tablets, attendees can interact with the visualization and explore the data in a more meaningful way.
Try out our Interactive Infographic below!
5 Examples of marketing infographics
By allowing users to engage with data and explore information at their own pace, interactive infographics can help businesses and organizations better communicate with their audience.
Here are a few examples of using infographics for your marketing strategy:
1. Presentation Infographic:
This type of Interactive Infographic can be used to showcase a company’s history, products, or services. It can include elements such as videos, animations, and clickable hotspots. For example, a company can create a presentation infographic that highlights their company’s mission and vision.
2. Timeline Infographic:
A Timeline Infographic can be used to illustrate the progression of events over time. It can include elements such as images, videos, and text boxes. For example, a company can create a timeline infographic that illustrates the history of their business.
3. Product Comparison Infographic
This type of Interactive Infographic can be used to compare different products or services. It can include elements such as images, videos, and charts. For example, an electronic store can create a Product Comparison Infographic that compares the features and specifications of different phone models.
4. List-Based Infographic:
This type of infographic can be used to present information in a list format. It can include elements such as images, icons, and animations. For example, a coffee shop can create a List-Based infographic that highlights how to make their famous coffees.
5. Process/How-To Interactive Infographic:
This type of interactive infographic can be used to guide users through a process or a set of instructions. It can include elements such as images, videos, and interactive elements. For example, a cooking website can create a process/how-to infographic that provides step-by-step instructions for preparing a recipe.
Related: 8 types of Interactive Infographics
Are you now ready to leverage infographic marketing?
Although we’ve only scratched the surface of what Interactive Infographics can do for your marketing strategy, they are a powerful tool for creating engaging content. Stay up to date with the ever-changing digital landscape. Make Interactive Infographics a part of your marketing strategy and see the results for yourself.
With Dot.vu, creating Interactive Infographics has never been easier. You can choose from a variety of templates in our marketplace and customize them to fit your brand’s style. Or, if you’re feeling creative, you can design your own from scratch with the help of our expert support team.
Sign up for a free account today and create an infographic for marketing your customers will love to interact with!
This blog post was updated by Felicia Rozario on March 24th, 2023.