Having to showcase products in a video is a great way to connect with your customers as well as retain their attention. On top of that, product videos are essential to convert customers into buyers. Did you know that 60% of consumers would rather watch a product video than read a description? If that did not convince you, maybe this will: 74% of customers are more likely to make a purchase after having watched a product video.
This is why having a product video will help you boost engagement, conversion rates and ultimately, sales.
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If you want to increase your sales this year, you need to start filming. Don’t believe us? Here are some reasons why a product video can help your sales:
Benefits of a product video
1. Boost brand appeal
One of the most significant advantages of having a product video is that it promotes your brand in an engaging way. For instance, when you’re launching a new product, you can send an email to previous customers or clients to show off the new product launch. Imagine that, with one video, you’re informing customers, bringing them back to your website, and increasing sales! By creating video content, you can keep customers aware of your brand for a very long time.
2. Explain complex concepts
It can be difficult to educate customers about a complex product or service. They say, “a picture is worth a thousand words”, but what about a video? By creating a product video demo, you can simplify the message you want your audience to receive. So, instead of boring your customers with long explanations, you can show them exactly what they need to know.
3. Fostering meaningful connections
A product video can connect with customers in terms of being empathetic to your audiences’ needs. For example, understand the problem your customer is facing on a day-to-day basis. Then, create a product video to provide them with a solution. Two birds with one stone, you show your audience you care, and you get to showcase your offerings at the same time, thus, increasing your sales.
4. Value proposition
Why should customers pick your brand or product over a competitor? Having a product video is a great way to showcase the unique selling point of your products. For example, you can show customers why your product is unique or special compared to others on the market and add an encouraging CTA for them to visit your website.
5. Appeal to mobile users
According to Google, research shows that 89% of retail interactions occur on mobile devices. In this day and age, people are always on the go which is why having videos would be quick and easy for mobile users to consume. By creating a product video, you can engage your on-the-go audience. It also gives a competitive advantage because you can easily focus on a much larger audience and retain their interest.
With Interactive Videos, viewers can actively participate in the content making it more memorable and impactful. It allows viewers to be compelled to explore more about your products and make purchases within the video.
Interactive Product Video examples
Interactive Video Quiz
This is one of the best product video examples as it combines a video and a quiz. Using this type of Interactive Content, you can showcase your products in an engaging form. Including a quiz in your videos can not only educate your audience but also keep them engaged while also retaining their attention. It is also a good way to explain complex information about your products. Additionally, you can also showcase products with prices and tags in this Interactive Video to promote your products as well!
Shoppable Videos
The clickthrough rate of an Interactive Video is 10 times higher than a passive video. Too good to be true? Well, it is true! The added interactive elements make it more intriguing and sparks interest in your products or services. With Shoppable Videos, viewers can click for more information on a product and also have the option to make a purchase directly within the video!
Product Interactive Video
Provide value to your customers and create a long-lasting impression on them by giving them a journey through your brand. For example, you can include some behind-the-scenes snippets of your product or clips about the team behind your brand. You can also showcase your products and add hotspots to keep your viewers actively participating throughout the video. Incorporating a Product Interactive Video can simultaneously increase your brand awareness, promote your products and also add a human touch as your audience feels more connected to your brand.
Branching Videos
This is a fun way to convey complex information and keep your viewers engaged. Branching Videos are a type of video where viewers can pick between different actions or storylines. Viewers are asked a question and based on their answer, they are taken to a specific part of the video. It combines snippets into an interactive storytelling adventure. This approach gives viewers a chance to actively participate and be their own narrator.
Check out this example by one of our clients, Build a Chookie by Callebaut. They incorporated a branching video as a way for their customers to see a chef create a personalized Chookie. As a CTA, they included an option for viewers to download the recipe based on the ingredients chosen by the viewer.
Personalized Videos
Everyone loves having something that is personalized just for them as it creates a sense of importance. Create meaningful connections and foster loyalty with your audience using personalization. For example, based on their purchase history, you can include products they might like in an Interactive Video. You can show your appreciation for their loyalty by rewarding them with a discount on their favorite product as well at the end of the video. It is a great way to increase your sales and also foster loyalty.
Seasonal Product Videos
Holiday spending reached $222.1 billion in 2023. But what can that mean for your business? Understanding this figure presents an opportunity for strategic marketing strategies, tailored marketing campaigns as well as targeted product offerings. Having a seasonal Interactive Video can further enhance your marketing efforts to target holiday shoppers. These videos can easily be shared on your website, social media, and emails. For example, you can create a Black Friday Interactive Video that showcases your Black Friday deals and product offerings. It is an effective way to drive traffic to your website and boost your sales during the holiday season.
How to make a good Interactive Product Video
1. Determine your target audience
Define your target audience based on their preferences that align with your product, and the platform that your audience is constantly visiting. For example, if you were to market to Gen Z, a Branching Interactive Video might be the best option as they would be able to forge their own path in the video.
2. Setting objectives
Every brand aims to boost sales; however, you can also meet other objectives such as brand awareness as well as educating your target audience. With Dot.vu, brands are able to track default KPIs such as visitors, returning visitors and more! On top of that, brands are also able to add custom KPIs like the click rates, participation rates, on specific elements within the video. Additionally, Google Analytics and Google Tag Manager can also be integrated with the Interactive Video using the Dot.vu platform.
3. Scripting and storyboard
Having a storyboard is key to staying focused on what needs to be shown in a video. Planning it out and having a script can help engage viewers and guide them through what message you want to convey about your brand or product.
4. Choosing a type of Interactive Video
It is important to note how your target audience consumes videos. For example, you can try different types of Interactive Videos like a behind-the-scenes video, Branching Videos, Shoppable Videos, how-to videos and more. Do an A/B testing to see what works best for your brand and audience.
5. Record it
Hit that record button and start filming your video or simply upload an existing video from Vimeo and add interactive elements to it. It’s that easy! Show off your product’s best features, benefits and unique selling points!
Inspired to create your own Product Video?
Creating compelling product videos can make a huge impact on your marketing strategies. Interactive Videos has the power to turn passive viewers into active participants which is why it’s better than just uploading a static video.
By incorporating the strategies mentioned in the blog post, you can craft a powerful marketing tool that will help you achieve your business goals. Start creating your own Interactive Product Video today by creating a free account on Dot.vu! Explore over 350 customizable templates on our marketplace, you can bring your vision to life and showcase the full potential of your product. Sign up today!
