In today’s digital era, millions of consumers browse e-commerce websites and social media platforms for leisure. According to research, 59% of global internet users reported purchasing through social media channels such as Instagram and Facebook. This is the perfect opportunity to implement Shoppable Videos into your marketing efforts.
Moreover, as shopping habits continue to evolve, the question arises: How can innovative tools like shoppable videos boost conversions and turn browsers into buyers?
Let’s dive deeper into this to unlock the full potential of shoppable videos.
In this blog post, you will learn:
Why do Window Shoppers not convert?
It’s no surprise that window shopping has become more of a hobby for consumers as it is easily accessible through their mobile phones and laptops. However, there are other factors that stop them from making a purchase from the website:
- They are considering what you are selling but maybe wondering if the product is creditable.
- They might be admiring the products but keeping the purchase decision for a more suitable time.
- Complex checkout process may also cause the consumer to opt out of buying any products
With the evolution of technology, it is important to stay up to trend and capture consumer’s attention. Shoppable Videos may just be the tool you need to boost conversions on your website.
What is a Shoppable Video?
Shoppable Videos is a type of Interactive Video that streamlines the purchasing journey by allowing users to click on the products featured within the video. This action would then display the product’s information such as overview, price and size. Additionally, this has been proven to boost conversion as up to 70% of conversion rate has gone up in 2023 thanks to Interactive Videos.
As complex as creating the video may sound, Dot.vu has a variety of Interactive video templates that are easy to create using the drag-and-drop editor.
Learn more about Dot.vu’s features here.
5 Shoppable Video Templates to boost conversions
Here is a list of 5 Shoppable Video templates with interactive elements to attract users and boost conversions.
1. Shoppable Video Template
Dot.vu’s ready-to-use shoppable video template is incredibly user-friendly because it allows seamless personalization to match your brand image and comes equipped with an advanced editor for added customization. This template is perfect for product promo or store walk-through videos.
2. Shoppable Product Promo Template
If you were looking to promote a product or even a real estate unit, this template would be more suitable. Furthermore, you can replace the video with your own using your YouTube or Vimeo link.
3. Product Interactive Videos Template
Create an experience that stands out and distinguishes your brand from the competitors with this Product Interactive Videos template. Users will be able to gather product information as well as knowledge of the amazing team that made all of this possible.
4. Collect the Stars Template
This gamified Interactive Video template is an excellent tool for capturing customers’ attention and enhancing engagement during their shopping experience. In addition to being a Shoppable Video, the “Collect the Stars” template features a personality quiz designed to quickly help customers identify the products or services that best suit their needs.
5. Black Friday Shoppable Video
Add a seasonal touch to your video with this Black Friday Shoppable Video template. This fully customizable template can also be used during other festivities and celebrations like Christmas, New Year’s, and even your brand’s Anniversaries.
Final tips to enhance your Shoppable Video content
Shoppable Videos is more than just creating a place for your customers to gather product information; it is also about building customer relationships with your brand image. Let’s look at some ways to enhance your Shoppable Video content:
1. Keep it Engaging
Firstly, it is crucial that the video provides clear storytelling from the start and maintains dynamic pacing to effectively capture and hold the viewer’s attention. Moreover, be sure to add compelling visuals to enhance your Interactive Video.
2. Prioritize Personalization
Dot.vu’s template acts as a guideline and provides some interesting ideas that you can add on your template. However, personalize the content by adding colors, images and logo that goes with your brand to ensure that the content is tailored to your target audience needs. Check out our client success stories to get inspired with personalized content.
3. Strong Call-to-Action button (CTA)
Emphasize on the call-to-action button to ensure that it is highly noticeable, with text that creates urgency, such as “Shop Now” or “Add to Cart.” This will encourage viewers to immediately purchase through the video.
4. Use Analytics
Additionally, leverage the use of Dot.vu’s Analytics dashboard that enables you to monitor engagement metrics and continuously refine your video content for better performance. Check out our blog on How to measure the Success of Interactive Content!
5. Test it out yourself
Finally, upon completion of the template creation, do a full run-through test to ensure that the elements are clickable. Gather points of improvement by pointing out issues that users may face, like broken links. Optimizing this will lead to a streamlined process for your viewers.
Ready to create your own Shoppable Video?
In conclusion, creating a Shoppable Video may sound difficult, but with today’s technology, it is as easy as editing an image. As we leave 2024 behind and step into 2025, it is clear that Interactive Content is gaining huge popularity among shoppers. According to research, at least 40% of marketers already incorporate shoppable video ads into their strategies, making it a key trend for 2024.
Hop onto the trend with Dot.vu’s customizable template that will capture your audience’s attention and boost conversions. Moreover, this no-coding-needed platform has everything you need to create the perfect Shoppable Video for your brand, from Interactive elements to an analytics dashboard. Additionally, you can seamlessly attach your video template to multiple integrations.
Sign up today for a 14-Day Free Trial and start transforming your marketing approach to reach new audiences and achieve your goals! Here’s to a dynamic and successful 2025!
